Discover the Latest 2025 Social Media News

July 2025 social media updates

July 2025 Meta (Ads) social media updates

• Meta now allows advertisers to add multiple words in one filter. (source)

July 2025 Meta (AI) social media updates

• Meta is testing in the EU a new AI-powered feature for WhatsApp Chats, “AI Chat Wallpapers”. (source)
• Meta is testing in the EU a new AI-powered feature for WhatsApp Calls, “Meta AI Call”. (source)
• Meta now allows its EU users to generate images with Meta AI, but only on desktop (web).(source)
• Meta is preparing the launch of the “Restyle” feature for its European Union users as well. (source)

July 2025 Meta (Misc) social media updates

• Meta is gifting Meta Verified subscriptions to selected creators. (source)
• Meta is promoting the Meta Verified Business tiers through a new message shown in Instagram Search, “Learn more about who appears first in search”. (source)
• Meta added a new “Enhanced Marketing Messages” feature for Facebook Messenger. (source)

July 2025 Meta (Ads) social media updates

• Meta now allows advertisers to use the same creatives, setup flow and ad budget for WhatsApp Ads as well through a new “centralized campaigns” feature in Meta Ads Manager. (source)
• Meta now allows businesses to add a WhatsApp button to their Google Business profiles. (source)
• Meta added a “Direct calling” feature for larger brands with a WhatsApp Business account. (source)

July 2025 Facebook social media updates

• Facebook added a new setting for Facebook Reels, “Mute”. (source)
• Facebook is now expanding the reach of high-quality content. (source)
• Facebook will now focus on demoting “unoriginal” (repurposed) content with a new algorithm update. (source)
• Facebook now allows users to add music to text posts as well. (source)
• Facebook is rolling out the ability to create GIF notes to more users. (source)
• Facebook added a new option to add music to text posts, but only with colored or generated backgrounds. (source)
• Facebook added a new AI-powered feature for users, “Imagine yourself”. (source)

July 2025 Facebook Messenger social media updates

• Facebook Messenger now allows users to mention friends in a note. (source)
• Facebook Messenger added a “Previews” setting for content shared from Facebook. (source)
• Facebook Messenger now allows users to add “GIF Notes”. (source)

July 2025 Instagram social media updates

• Instagram is working on the ability to add a photo to a post’s comment. (source)
• Instagram is working on a new sticker for Instagram Stories, “Crystall Ball”. (source)
• Instagram is testing a new feature for Instagram Reels, “Auto scroll”. (source)
• Instagram is testing a new feature for Instagram Reels, “Quiz”. (source)
• Instagram is testing a new UI for the story composer. (source)
• Instagram now shows how many likes each specific frame of a carousel post has received. (source)
• Instagram added a new font for Instagram Reels, “Rosalia”. (source)
• Instagram added two new features for business profiles, “DM Scheduling” and “DM Translation”. (source)
• Instagram now allows users to add a sticker to a story by swiping up. (source)
• Instagram added a new setting in the “Settings and privacy” menu, “Activity in Friends tab”. (source)
• Instagram now lets you to write or edit your profile bio with Meta AI. (source)
• Instagram now lets you to change the profile picture of your broadcast channel. (source)
• Instagram is automatically adding music to a post shared as a story. (source)
• Instagram now allows users to “Say hi” with a sticker as the first private message. (source)
• Instagram added a new font for Instagram Stories, “Rosalia”. (source)
• Instagram added a new AI-powered feature for Instagram Stories, “Generate Background”. (source)
• Instagram is rolling out the “Repost” feature to more users. (source)
• Instagram is showcasing trending songs in the “Add music” section of the post composer. (source)
• Instagram updated the “Song suggestions” feature for Instagram Stories with play / pause buttons. (source)

July 2025 Instagram Edits social media updates

• Instagram added three new features for Instagram Edits users (source):
  • A new music category, “Royalty-free music”.
  • An updated “Keyframe” editing feature that now allows users to easily apply stickers, text and cutouts with precision.
  • Another 10 new voice effects.
• Instagram added two new features for Instagram Edits users (source):
  • New audio balance options. 
  • Three new filters for Reels, “Likes”, “Comments” and “Saves”.
• Instagram Edits users can now directly share a video to Facebook as well. (source)

July 2025 WhatsApp social media updates

• WhatsApp is working on Android on an optional feature powered by Private Processing that will allow you to generate quick chat recaps. (source)
• WhatsApp is testing on Android a feature that will allow you to create notification reminders for chat messages. (source)
• WhatsApp is testing on Android a feature that will allow you to initiate real-time voice chats with Meta AI. (source)
• WhatsApp is testing on iOS a new quick reply button for voice messages that will allow you to respond with another voice message. (source)
• WhatsApp is testing on iOS status ads and promoted channels. (source)
• WhatsApp is working on a feature that will allow you to ask a question in a status update. (source)
• WhatsApp is working on a feature that will allow you to react to voice and video calls with any emoji. (source)
• WhatsApp is working on a feature that allows broadcast channels admins to share questions in their communities. (source)
• WhatsApp is testing on Android a feature that shows how many people are typing a message in a group chat. (source)
• WhatsApp is working on iOS on a feature that organizes message replies into structured threads. (source)
• WhatsApp is testing on Android a feature that expands the GIF keyboard layout from two to three columns. (source)
• WhatsApp is testing on iOS a feature that allows users to generate chat wallpapers with Meta AI. (source)
• WhatsApp added a new “Raise hand” feature for audio and video calls. (source)
• WhatsApp is working on a new feature for group chats, “Add group status”. (source)
• WhatsApp is working on a new filter for broadcast channels, “Subscriber-only updates”. (source)
• WhatsApp is working on a feature that will allow you to switch between multiple accounts on Android or iOS. (source).
• WhatsApp is working on a feature that will allow you to request an account report for status and channel ads. (source)
• WhatsApp is testing a feature that will allow you to create status updates from the share sheet. (source)

July 2025 Threads social media updates

• Threads is working on the ability to send stickers and GIFs in DMs. (source)
• Threads is working on a new feature for Threads DMs, “Group chats”. (source)
• Threads will soon allow you to edit and delete messages. (source)
• Threads added a new feature for Threads DMs, “Image sharing”. (source)
• Threads now allows users to schedule post replies as well. (source)
• Threads added a “Fediverse Guide” in the “Help” section. (source)
• Threads added two new analytics options for posts, “View sources” and additional demographic data for other sections. (source)
• Threads testing a new option that will allow you to sign-up with your Facebook profile. (source)
• Threads now allows users to mark text posts, post descriptions, images and clips as spoilers. (source)
• Threads is now showcasing trending topics in the “For you” feed as well. (source)
• Threads added a new “Hidden Words” feature. (source)
• Threads added a private messaging feature (Threads DMs). (source)

July 2025 TikTok and Capcut social media updates

• CapCut added a new filter for video templates, “Business videos”. (source)
• TikTok added a new feature for TikTok Shops users, “Product Subscriptions”. (source)
• TikTok added a new sticker for TikTok Stories, “Secret replies”. (source)
• TikTok added two new filters for comments, “Top” (Most liked) and “New” (Most recent). (source)
• TikTok added two new features for songwriters, a profile badge and direct accreditation in the apps for their work. (source)
• TikTok is rolling out the ability to view TikTok Stories on desktop (web). (source)
• TikTok launched an app for TikTok Creator Search Insights. (source)
• TikTok now allows users to access TikTok Creator Search Insights on desktop (web) as well. (source)
• TikTok now lets you schedule posts directly within the app. (source)
• TikTok added a new feature for TikTok DMs, “Games”. (source)
• TikTok added a new feature for past TikTok Live videos, “Create a playlist for posted recordings”. (source)
• TikTok will soon add a “Scaled Live Rewards” feature for livestreamers. (source)
• TikTok added a new “Bots (Personalized Chatbots)” section for TikTok Tako. (source)
• TikTok added a new feature for drafts saved on the app, “Filters”. (source)
• TikTok enabled its advanced post composer for its European Union users as well. (source)
• TikTok recommends a maximum of only five hashtags for all types of posts. (source)
• TikTok now allows content creators to share live highlights with gifters. (source)
• TikTok is inviting creators to become the next “top Education LIVE creator”. (source)

• TikTok added a new feature for livestream auctions, “Countdown bidding”. (source)
• TikTok added a new “Auto-check sound copyright” setting for videos. (source)

July 2025 X (Twitter) social media updates

• X will soon integrate its AI-generated text-to-video tool Hotshot in the platform. (source)
• X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing. (source)
• X is testing on iOS a new “x.com” watermark for screenshots of X posts. (source)
• X is testing “Threads”-like trending topics in the “For you” feed. (source)
• X is promoting Grok AI through a new “Try Voice Mode” button placed in the upper right corner. (source)
• X now translates posts on Android and iOS with Grok AI. (source)
• X added on iOS a new “Timestamp” feature for notifications. (source)
• X will soon charge for ads based on the size of the visuals. (source)
• X is working on a new feature for Community Notes, “AI-powered translations”. (source).
• X is testing “AI-Note Writers” for its Community Notes feature. (source)
• X banned hashtags from promoted posts. (source)

July 2025 LinkedIn social media updates

• LinkedIn added a new benefit to LinkedIn Premium membership, a six-month free subscription to Notion AI’s Plus tier. (source)
• LinkedIn rolled out a new API integration, “Profile Analytics”. (source)
• LinkedIn added video covers for newsletters and articles. (source)

July 2025 Google updates

• Google moved the “Brand inclusions” and “Brand exclusions” fields into the AI Max search campaign setup. (source)
• Google launched a new feature for Google Business Profiles that allows companies to check the status of their edits. (source)
• Google added a “Tips” icon in the “Optimization Score” column within the Google Ads reporting. (source)
• Google added “Product Studio” tab in the left side bar of Google Merchant Center. (source)
• Google is rolling a new feature for advertisers called “Smart Bidding Exploration”. (source)
• Google is giving some advertisers access to negative keyword lists for their Performance Max campaigns. (source)

• Google is now showing “AI Overviews”-like results for movie-related queries. (source)
• Google added a button for Google AI Mode in the search box on Google’s home page (google.com). (source)
• Google added a new feature to Google Discover, “AI-generated summaries”. (source)

• Google added two new comparison views to the Google Search Console performance reports, “Last 24 hours to previous period” and “Last 24 hours to week over week”. (source)
• Google added a new metadata field for its Search Analytics API, “Incomplete data points”. (source)
• Google Business appeal feature now displays the reason a company’s appeal was rejected. (source)
• Google is now asking each business to provide a text (phone) or WhatsApp number in the initial setup of a Google Business Profile. (source)
• Google is now automatically adding social media links to Google Business Profiles. (source)

• Google is now showing more than one video in the “AI Overviews” results. (source)

• Google will ban ads for tablet or pill presses from September 1st this year. (source)
• Google is testing in the US a “Preferred Sources” feature for the “Top Stories” section. (source)
• Google relaunched its Search Console Insights as a standalone tab and report within the Google Search Console. (source)

• Google is now showing site names (e.g: Search Engine Roundtable) next to the link icons in the “AI Overviews” results. (source)
• Google is introducing the ability to search in AI Mode within the Google Chrome search bar on desktop and Android devices. (source)

July 2025 YouTube social media updates

• YouTube is testing with a select group of US creators new options and quality enhancements for its “Dream Tracks” feature. (source)
• YouTube is testing on Android and iOS a new “comment threading” feature. (source)
• YouTube added three new AI-powered features for for YouTube Shorts (source):
  • A new image-to-video tool.
  • AI Playground in YouTube Shorts: Image, Video, Background and Music generation.
  • More AI-powered effects.
• YouTube will expand the “Test & compare” feature to video titles as well. (source)
• YouTube launched the “Hype” creator support feature to India, Indonesia, Mexico and select EU countries. (source)
• YouTube added five new, summer-themed stickers for livestreams: “Duckling”, “Island”, “Nap”, “Sand castle” and “Watermelon”. (source)
• YouTube will remove the “Trending page” and “Trending Now” lists in favor of category-specific charts. (source)
• YouTube added two new KPIs for videos, “Casual viewers” and “Regular viewers”. (source)
• YouTube added a new filter for comments, “Most relevant”. (source)
• YouTube added a new “Leaderboard” feature for livestreams. (source)
• YouTube added a new type of search results, “Answer found in video”. (source)

July 2025 Bluesky social media updates

• Bluesky now allows users to filter activity notifications by muted words. (source)
• Bluesky is rolling out a new “Age verification” feature in the UK. (source)
• Bluesky now lets you choose accounts from which you want to get notifications. (source)

July 2025 Mastodon social media updates

• Mastodon keeps working on the “Quote post” feature. (source)
• Mastodon now displays pinned posts as a carousel. (source)
• Mastodon now allows users to feature specific hashtags on their profiles. (source)
• Mastodon now allows users to see quoted posts from other Fediverse platforms. (source)

July 2025 Reddit social media updates

• Reddit is rolling out a new “Age verification” feature in the UK. (source)
• Reddit added automated ad tips to Reddit Ads Manager. (source)

July 2025 Discord social media updates

• Discord launched its virtual currency Discord Orbs globally. (source)

July 2025 Spotify updates

• Spotify launched two new tiers for its premium subscribers in the U.K., Australia, New Zealand, France, Belgium, Netherlands, Luxembourg, Germany, Austria, Switzerland and Liechtenstein, Audiobooks+ and Audiobooks+ for the Family Plan Members. (source)
• Spotify added a “Genre filters” feature to the “Discover Weekly” playlist. (source)

July 2025 Clubhouse social media updates

• Clubhouse is working on the ability to create polls in Rooms. (source)

July 2025 Snapchat social media updates

• Snapchat is working on a referral program that grants users a free month of Snapchat+ if they get three friends to sign up for the service. (source)

July 2025 Twitch social media updates

• Twitch is testing vertical video streams. (source)
• Twitch will increase the Bitrate of 2K video streaming from 7.5K to 9K. (source)

June 2025 social media updates

June 2025 Meta (Ads) social media updates

• Meta added five new AI-powered features for brands (source):
  • A new set of branding tools for ads.
  • A “Persona-based text generation” feature.
  • “Bussiness AIs” for ads shown on Facebook and Instagram.
  • A “Creative Sticker” feature.
  • Brands can now create customized stickers by including products, slogans and graphics with call-to-action messages.
  • Meta is also testing a new button for Reels ads, “Video Highlights”.
• Meta announced the first ad format for WhatsApp, “Ads on Status”. (source)
• Meta announced a new feature for content creators with a broadcast channel, “Promote channel”. (source)
• Meta added a new “Tailor variations to personas” setting for ad descriptions (texts). (source)
• Meta added a new optimization metric for ad campaigns, “Opportunity Score”. (source)

June 2025 Meta (AI) social media updates

• Meta is testing on Facebook’s iOS app a new “AI-powered prompts” feature for posts. (source)
• Meta added a new feature to Meta AI’s mobile apps, “Restyle”. (source)
• Meta added a new feature to Meta AI’s desktop (web) version, “Restyle”. (source)
• Meta announced the first AI-powered editing feature for videos, “Restyle”. (source)

June 2025 Meta (Misc) social media updates

• Meta will soon allow you to log-in into your Facebook and / or Facebook Messenger account (s) with a passkey. (source)
• Meta will allow search engines (Bing Search, Google Search, Yahoo Search etc.) to index your public photos and videos starting July 10th. (source)

June 2025 Meta (VR) social media updates

• Meta added a new gaming feature on Instagram’s mobile apps, “Avatar Quests”, but it can be used only with a Meta Quest headset. (source)
• Meta added a new accessibility feature to its Meta/Ray-Ban smart glasses for users with vision impairments, “Hey Meta, call be my eyes”. (source)
  •  This feature only works with the “Be My Eyes” app.

June 2025 Facebook social media updates

• Facebook now allows users to show “Notes” for less than 24 hours. (source)
• Facebook added on iOS a new feature for paid partnership posts, “Share partnership ad code”. (source)
• Facebook added on iOS a new AI-powered feature for text posts, “AI Backgrounds”. (source)
• Facebook now lets page admins control whether others can share your public stories to their own story. (source)

June 2025 Facebook Messenger social media updates

• Facebook now allows users to changer their usernames from the “Settings” section as well. (source)
• Facebook is testing on Messenger’s iOS app a new “Chat tabs” feature. (source)
• Facebook added on Messenger’s iOS app a new setting for converstions, “Pinned chats”. (source)

June 2025 Instagram social media updates

• Instagram is working on a new AI-powered feature for Instagram Stories, “Weekly recap”. (source)
• Instagram is testing a new “Save” button on the main profile page. (source)
• Instagram renamed to “Reel creator” the “Video creator” user category. (source)
• Instagram added four new features for content creators (source):
  • Edit Profile Grid.
  • Live sharing from Spotify for Instagram Notes.
  • New fonts for Instagram Reels and Stories starting June 30.
  • Trial Reels for Instagram Reels (global rollout).
• Instagram launched a new UI for Instagram Notes. (source).
• Instagram now allows users to add a “WhatsApp Link” to their profiles. (source)
• Instagram added a “royalty-free” music section for Instagram Reels. (source)
• Instagram added two new features for content creators, “Weekly / Monthly Recaps” and “Celebrations”. (source)
• Instagram is testing a new feature for Instagram Stories, “Captions”. (source)
• Instagram is rolling out a new feature for Instagram Reels, “Suggested fixes”. (source)
• Instagram is rolling out a new customization feature for the profile sharing card, “Custom image”. (source)
• Instagram added a new shortcut in the Professional Dashboard, “Trial Reels”. (source)
• Instagram added a new AI-powered feature for Instagram Stories, “Expand”. (source)
• Instagram now lets you change the name of your broadcast channel from the “About channel” section. (source)

June 2025 Instagram Edits social media updates

• Instagram is testing a “Key frame” feature on Instagram Edits’s Android app. (source)
• Instagram added a new, AI-powered feature for Instagram Edits users, “Restyle”. (source)
• Instagram added this week three new features for Instagram Edits users (source):
  • “Teleprompter” in Camera Mode.
  • A new setting for overlays, “Opacity”.
  • A new feature for Instagram Reels, “Badges”.
• Instagram will soon add a “Teleprompter” feature for Instagram Edits users. (source)

June 2025 WhatsApp social media updates

• WhatsApp announced a new feature for channel subscribers, “Paid subscriptions”. (source)
• WhatsApp is testing a “Raise hand” emoji for voice and video calls. (source)
• WhatsApp is testing an AI-powered feature that allows users to generate private message summaries in their chats and groups. (source)
• WhatsApp is testing on iOS a “Layout” feature for status updates. (source)
• WhatsApp added on iOS a “Music card” setting for the “Music” sticker. (source)
• WhatsApp is working on a new chat filter for messages, “Drafts”. (source)
• WhatsApp is testing on Android a new AI-powered feature for messages, “Summarize unread messages”. (source)
• WhatsApp is testing on Android a new feature that will you to add an avatar to your profile. (source)
• WhatsApp will soon allow you to select and copy specific parts of a chat message. (source)
• WhatsApp will soon allow you to reduce unwanted messages by setting up a PIN for the username. (source)
• WhatsApp will soon allow you to choose a username for phone number privacy. (source)
• WhatsApp is testing on Android a new feature for Meta AI, “Forward (messages and media) to Meta AI”. (source)
• WhatsApp is testing on Android a feature that adds animations when sending a photo or a video message in chat. (source)
• WhatsApp is testing on Android a feature that will allow you to manage notifications for recommended channels. (source)
• WhatsApp is testing on iOS a new “Mute” button for the video player. (source)
• WhatsApp is testing on iOS 18 additional color options for chats. (source)
• WhatsApp is testing on iOS the ability to create personalized AI-powered chatbots. (source)
• WhatsApp added on iOS a new “Layout” feature for status updates. (source)

June 2025 Threads social media updates

• Threads could soon have a native app for iPadOS. (source)
• Threads is testing a new “Mark spoiler” feature for images, post descriptions and text posts. (source)
• Threads is now displaying the number of users (people) interested in a specific topic. (source)
• Threads added two new feature for Fediverse users (source):
  • A feed with posts from the federated users, “Fediverse”.
  • The ability to search for Fediverse users in the main Threads apps.
• Threads is testing a private messaging feature with users based in Argentina, Hong Kong, and Thailand. (source)
• Threads updated the design for the “Repost” and “Share” buttons. (source)

June 2025 TikTok social media updates

• TikTok added a new AI-powered feature called “Meme Sound”. (source)
• TikTok is testing a “LIVE Price Match Guarantee” feature for TikTok Shop. (source)
• TikTok now highlights high-quality and trustworthy sellers in TikTok through a new, expanded badge system. (source)
• TikTok is testing on iOS new CTA messages for TikTok Thoughts. (source)
• TikTok added a new content source called “AI Gallery”. (source)
• TikTok added a new section in TikTok Studio (TikTok’s mobile app), “Content Library”. (source)
• TikTok added four new features for advertisers (source):
  • A new analytics platform, TikTok Market Scope.
  • A new ad format, Brand Consideration Ads.
  • Two new features for TikTok One: One Content Insights and One Content Suite.
• TikTok launched a revamped, compact UI for the “Notifications” section. (source)
• TikTok is now delivering AI-generated answers within the support chat. (source)
• TikTok is testing on iOS a new “Create” section that brings templates, photo editing, auto-cut videos and AI Selfies in one place. (source)
• TikTok is testing on iOS a new, cleaner post composer for photo posts. (source)
• TikTok is showcasing a new feature in the TikTok Live main menu (Camera Mode), “Playbooks”. (source)
• TikTok will show as a feed all the photo comments added to a post. (source)
• TikTok launched on iOS a new UI for the “Manage Topics” section. (source)
• TikTok now allows users to save their favorite songs on YouTube Music. (source)
• TikTok now allows users to save their favorite songs on Amazon Music. (source)

June 2025 X (Twitter) social media updates

• X is working on a new feature for notifications, “Timestamps”. (source)
• X now displays surveys in the “For You” feed. (source)
• X is limiting the number of notes a contributor can write on a account. (source)
• X added a new feature for X Chat, “Group chats”. (source)
• X added for EU users a new overview of what blue checkmarks now represents. (source)
• X now highlights content which sees agreement from users of differing political perspectives through a new “Community Note”-like feature. (source)
• X is rolling out X Chat to all users. (source)

June 2025 xAI social media updates

• xAI added on Grok AI’s desktop version a new “Workspace” feature. (source)
• xAI now allows Grok AI users to restore a deleted conversation within a 30-days period. (source)

June 2025 LinkedIn social media updates

• LinkedIn now allows advertisers to use Adobe’s extensive array of creation tools to create videos. (source)
• LinkedIn is testing on iOS three new tabs for content, “For you”, “Following” and “News”. (source)
• LinkedIn now has a new “Actively reviewing applications” status for job listings. (source)
• LinkedIn added a new ad format for vertical videos, “First Impression Ads”. (source)

June 2025 Google updates

• Google rolled out a new interface for the “Posts” section within Google Business Profiles. (source)
• Google Ads has a new interface for the conversion actions and conversion setup process. (source)
• Google Ads is now showing the estimated audience size in the custom segments. (source)
• Google Search Console is now counting AI Mode data through three KPIs: “Clicks”, “Impressions” and “Positions”. (source)
• Google will show only one ad for an “AI Overview”-like result, above or below it. (source)
• Google is testing an “AI Overviews”-like feature for stories listed on Google Discover. (source)
• Google is testing a new conversion goals interface within the Google Ads advertiser console. (source)
• Google is testing a new “Quick View” button for the popular product listings within Google Search. (source)
• Google is showing “AI Overviews” at the bottom of the search results page as well. (source)
• Google is rolling out a new “Channel performance” report for Ads Performance Max campaigns. (source)

June 2025 YouTube social media updates

• YouTube is expanding the access to its “Community” feature. (source)
• YouTube added a new “Product” sticker for YouTube Shorts. (source)
• YouTube added four new animated gifts for livestreams, “Victory spin”, “Hooray”, “Sealsplash” and “Rockstar”. (source)
• YouTube will allow creators to upload alternate thumbnails for their videos that have been dubbed into other languages. (source)
• YouTube added a new “Promotions” section in the main channel page. (source)
• YouTube is now showcasing posts (text-only, text + image(s) and polls) in the “Shorts” tab. (source)
• YouTube is testing on desktop and mobile a new “Community Leaderboard” feature for livestreams. (source)
• YouTube launched a new ad format for livestreams, “Side by Side Ads”. (source)

June 2025 Pinterest social media updates

• Pinterest added a new AI-powered feature for brands and content curators, “Auto-collages”. (source)

June 2025 Snapchat social media updates

• Snapchat added three new features for content creators (source):
  • Auto-Save Stories to Profiles.
  • „Create a Video” Template.
  • Timeline Editor.
• Snapchat added six KPIs for Snapchat Stories and Snapchat Spotlights (source):
  • Returning Viewers.
  • Top Content.
  • Total View Time.
  • Views by Traffic Sources.
  • Spotlight Average View Time.
  • Spotlight Average View Rate.
• Snapchat is now available on Apple Watch as well. (source)
• Snapchat added a new “Lens+” element to its Snapchat+ subscription. (source)
  • Lens+ subscription includes the original Snapchat+ subscription.
  • Lens+ subscribers will gain access to new, advanced AR tools and experiences.

• Snapchat now allows MyMcDonald’s Rewards users to exchange points for a one-month subscription to Snapchat+. (source)
• Snapchat added a new settings category, “Generative AI Settings”. (source)
• Snapchat added two new settings for Snap Maps, „Delete Footsteps History” și „Save new Footsteps as my location updates”. (source)
• Snapchat launched a standalone app for Snapchat Lens Studio. (source)

June 2025 Substack updates

• Substack added a new AI-powered feature for long-form videos, “Auto-generated clips”. (source)
• Substack launched on iOS a new design for the content creation buttons. (source)

June 2025 Twitch social media updates

• Twitch will soon allow creators to search their clips. (source)
• Twitch is testing a new ad format, “Post-ad ads”. (source)
• Twitch will soon test a new feature for livestreams, “Live Rewind”. (source)
• Twitch will soon allow each content creator to stream in both horizontal and vertical formats through a new “Dual Format Video” setting. (source)
• Twitch will soon add a new feature for content creators, “Watch Streaks”. (source)
• Twitch launched a “Moderator Club” on Discord for moderators who help Twitch communities thrive. (source)

June 2025 Reddit social media updates

• Reddit launched a new ad format, “Conversation Summary Add-ons”. (source)

May 2025 social media updates

May 2025 Meta (Ads) updates

• Meta announced new ad formats for advertisers (source):
  • A new ad format for Threads, “Video Ads.”
  • A new ad format for Instagram Reels, “Reels trending ads.”
  • A new ad format for Facebook livestreams, “Facebook Live Partnership ads.”
• Meta added a new optimization option for lead generation campaigns, “Website and instant forms”. (source)

May 2025 Meta (AI) updates

• Meta added a new “Background conversations” feature on Meta AI’s iOS app. (source)
• Meta added a new feature on Meta AI’s iOS app, “Allow your prompts to be suggested on (Facebook and / or Instagram)”. (source)
• Meta is encouraging users to download the Meta AI app via a banner shown on Facebook Messenger. (source)
• Meta will soon add a “Reasoning” feature for Meta AI. (source)
• Meta will soon add a new “Discover AIs” tab to the Meta AI apps. (source)
• Meta is working on two new voice settings for Meta AI, “Focus on my voice” and “Welcome message”. (source)
• Meta is working on a “Private Processing” security feature for the AI tools used by its WhatsApp users. (source)
• Meta AI is now available on mobile Android and iOS:
  • Apple App Store.
  • Google Play Store.

May 2025 Facebook social media updates

• Facebook now shows page admins their weekly challenge progress as a story. (source)
• Facebook added in the main menu a new “Support” section. (source)
• Facebook is testing a “Downvote” button in the “Comments” section. (source)
• Facebook added a new feature for creators in Professional Dashboard, “Auto-invite followers”. (source)
• Facebook added a shortcut for Instagram Edits in the app’s main menu. (source)

May 2025 Facebook Messenger updates

• Facebook Messenger added a “Categories” feature for Facebook Marketplace messages. (source)

May 2025 Instagram social media updates

• Instagram added new video effects and a “Beat markers” feature for Instagram Edits users. (source)
• Instagram is testing a new “Song suggestions” feature for Instagram Stories. (source)
• Instagram added a new “Lockable Reel” feature for Instagram Reels. (source)
• Instagram added the ability to attach screenshots on customer support chats. (source)
• Instagram added a new “Monthly recap” feature under Professional Dashboard. (source)
• Instagram added 8 new effects for texts placed on Reels. (source)
• Instagram added 14 new animations for texts placed on Reels. (source)
• Instagram is now showing the “Made with Edits” badge under the username. (source)

May 2025 WhatsApp updates

• WhatsApp is working on a new AI-powered feature for chats, “Summarize with Meta AI.” (source)
• WhatsApp is working on a new setting for status updates, “Allow sharing (resharing and forwarding).” (source)
• WhatsApp is testing a new “Recent Searches” feature for channels. (source)
• WhatsApp is working on a new AI-powered feature for chats, “AI-powered wallpapers”. (source)
• WhatsApp is working on a new AI-powered feature for chats, “Summarize with Meta AI”. (source)
• WhatsApp is testing on iOS an “App Clip”-like feature. (source)
• WhatsApp is working on a feature that will allow you to react to messages and media (images and videos) using stickers. (source)
• WhatsApp will soon allow you to quickly record voice messages with a single tap. (source)
• WhatsApp will soon bring voice and video calling capabilities to the desktop (web) version of the platform. (source)
• WhatsApp is testing on Android a new “Layouts” feature for status updates. (source)

May 2025 Threads social media updates

• Threads is testing on iOS a new feature for post descriptions or text-only posts, “Spoiler tags.” (source)
• Threads added a new “Account Status” feature on Android and iOS. (source)
• Threads added a new “Content preferences” feature on Android and iOS. (source)
• Threads is working on a new feature, “Snippets”. (source)
• Threads updated every user’s Fediverse username to the platform’s new domain. (source)
• Threads now allows users to visit a user’s profile before you follow him / her. (source)
• Threads is now showing “deactivated accounts” in the “Followers” tab. (source)
• Threads now allows users to manage notifications for custom feeds. (source)
• Threads added five new features to its desktop experience (source):
  • A new web domain: threads.net now redirects to threads.com.
  • A new, single-column view.
  • A “Custom feeds” button.
  • A pop-up composer that follows you as you scroll your feeds.
  • A new screenshot feature for posts, “Copy as image”.

May 2025 TikTok social media updates

• TikTok added an AI-powered feature for TikTok Stories, “AI Live”. (source)
• TikTok added a new “LIVE setup for client acquisition” feature for TikTok Live. (source)
• CapCut is testing on iOS two new features, “Collage” and “Capture”. (source)
• TikTok added on iOS a new “Creator Chat Room” feature for TikTok DMs. (source)
• TikTok now allows more users to upload videos up to 60 minutes in length on mobile. (source)
• TikTok added a new advertising goal for brands and content creators, “Other messaging apps”. (source)

May 2025 (Twitter) social media updates

• X will partner with ID provider Persona to confirm people’s real identity. (source)
• X is testing on iOS two new buttons for posts, “Upvote” and “Downvote”. (source)
• X now supports 4K video uploads on iOS. (source)
• X is working on a “Not interested” button for posts. (source)
• X will soon use Persona for ID verification. (source)

May 2025 xAI updates

• xAI added a new “Gork (described as <Lazy Male>)” voice on Grok AI’s iOS app. (source)
• xAI is testing a new transparent voice mode UI on Grok AI’s iOS app. (source)
• xAI added a new “Open app in Voice Mode” feature on Grok AI’s iOS app. (source)
• xAI added a file management feature on Grok AI’s iOS app. (source)
• xAI added on iOS a “Autoplay suggestions” feature for Grok AI—Voice Mode. (source)

May 2025 LinkedIn social media updates

• LinkedIn is testing on iOS a new UI for the “Video” tab. (source)
• LinkedIn added a new option for video embeds, “Video only”. (source)
• LinkedIn is rolling out an AI-powered job search process for users. (source)
• LinkedIn now allows users to add secondary names for ID Verification. (source)

May 2025 Google updates

• Google is testing “AI Overviews”-like results in three new countries: the Netherlands, Sweden and Türkiye. (source)
• Google is testing “AI Overviews”-like results for recipes. (source)
• Google now allows advertisers to add annotations to the Google Search Console performance reports. (source)
• Google is testing a new label for Google Shopping Ads, “Lowest in 30 Days”. (source)
• Google is now showing images within the sitelinks carousel in Google Ads and sponsored results. (source)
• Google now allows some advertisers to add up to 50 search themes per Performance Max campaign. (source)
• Google added a new and enhanced search functionality in Google Merchant Center, “Search for Products”. (source)
• Google added a new “AI Max for Search campaigns” optimization setting for Google Ads Performance Max campaigns. (source)
• Google is testing a “Track deals from this search” feature that will notify you when there is a deal for the product(s) you are searching for on Google Search. (source)
• Google is testing a new “Sponsored” label for organic commercial queries shown in Google Search. (source)
• Google is testing a “Shipping, Returns & Payment” section in retail knowledge panels. (source)
• Google Ads has rolled out a “Tree” table view for ads reports. (source)
• Google added AI-generated overviews in the “Behind the Music” section. (source)
• Google added to its Google AdSense Policy Center three new issue filters, “Policy”, “Regulatory” and “Advertiser preference”. (source)

May 2025 YouTube social media updates

• YouTube launched a new UI for the mini-player available on mobile. (source)
• YouTube added a new “Upvote” button for playlists. (source)
• YouTube is testing a discounted two-person YouTube Premium subscription tier with users in India, France, Hong Kong and Taiwan. (source)
• YouTube is testing with select YouTube Premium users in the US an “AI Overviews”-like feature for video discovery. (source)
• YouTube is testing “blurred thumbnails” for “mature content”. (source)
• YouTube is rolling out the ability to add and edit stylized captions for YouTube Shorts. (source)
• YouTube added on YouTube Studio (desktop) two new filters for playlists, “Description” and “Visibility”. (source)

May 2025 Pinterest social media updates

• Pinterest updated its visual search process to simplify discovery based on specific elements of a Pin image. (source)
• Pinterest added a new “AI-generated” label for content created with generative AI platforms. (source)

May 2025 Snapchat social media updates

• Snapchat announced three new ad formats for advertisers (source):
  • A new ad format for Snap Maps, “Promoted Places”.
  • A new, AI-powered advertising package called Snapchat Smart Campaign Solutions.
  • Three new ad formats for Sponsored Snaps: “First Snap”, “Web & app auction ads” and “Sponsored Snaps from Creators”.
• Snapchat added a “Transcription” feature for voice messages. (source)
• Snapchat launched a new affiliate program for content creators. (source)

May 2025 Spotify updates

• Spotify added on mobile a new KPI for podcasts, “Plays”. (source)
• Spotify is working on a “Browse add-ons”. feature. (source)
• Spotify is working on a “Fandom collectibles”. feature. (source)

May 2025 Substack updates

Substack now allows users to create live audio streams as well. (source)

April 2025 social media updates

April 2025 Meta (Ads) updates

• Meta added a new “Email delivery” setting for lead-generation campaigns. (source)
• Meta added a new branding element for advertising campaigns, “Text Tone”. (source)
• Meta now automatically adds UTM parameters to ads without tracking codes. (source)

April 2025 Meta (AI) updates

• Meta launched three new AI models: Llama 4 Scout, Llama 4 Maverick and Llama 4 Behemoth. (source)

April 2025 Facebook social media updates

• Facebook launched a new design for story stickers. (source)
• Facebook now lets you showcase your TikTok, YouTube and Instagram presence on the platform. (source)
• Facebook added a new “Thoughts” sticker on iOS. (source)

April 2025 Facebook Messenger updates

• Facebook Messenger now has a shortcut on the main page that directs users to Facebook. (source)

April 2025 Instagram social media updates

• Instagram is working on a new sticker for Instagram Stories, “Draw Yours”. (source)
• Instagram is testing a new “Monthly recap” feature for accounts. (source)
• Instagram is testing a new feature called “Locked Posts”. (source)
• Instagram added new fonts for Instagram Reels. (source)
• Instagram now allows users to share a Reel as a WhatsApp status update. (source)
• Instagram added a new post engagement feature in the long-press menu, “Reply with a reel”. (source)
• Instagram added a new feature for public posts or reels, “Repost”. (source)
• Instagram added the ability to play a Reel at 2x speed. (source)
• Instagram added a new AI-powered feature for Instagram DMs, “Write with Meta AI”. (source)
• Instagram is now showing two new buttons for Threads posts shared as Instagram Stories, “Open Threads” and “View on Threads”. (source)
• Instagram is now showing the date a Reel was posted. (source)
• Instagram now allows users to share a story on WhatsApp as well. (source)

April 2025 Instagram Edits updates

• Instagram added an in-app invitation for Instagram Edits. (source)
• Instagram added an “Open Edits” option in the account settings page. (source)
• Instagram launched a dedicated page for Instagram Edits. (source)
• Instagram launched a beta testing program for Instagram Edits, but it’s only available for Android users. — Register.

April 2025 WhatsApp updates

• WhatsApp is working on a feature that will allow you to generate AI-powered topics for the Meta AI chatbot. (source)
• WhatsApp is testing on iOS a feature that lets users share avatar sticker messages in their chats. (source)
• WhatsApp is testing on Android three new features designed to enhance voice and video calls (source):
  • A “Mute” button for incoming voice calls.
  • A “Turn off your video” button for incoming video calls.
  • Emoji reactions for video calls.
• WhatsApp announced 11 new features for broadcast channels, calls, individual chats, group chats and events (source):
  • iOS app
    • Set WhatsApp as “Default Calling” and / or “Default Messaging” App (s).
  • Broadcast channels
    • Video notes.
    • Voice message transcripts.
    • QR Codes.
  • Calls
    • Add to call from a chat.
    • Pinch to zoom in video calls.
    • Smoother video calls.
  • Individual / group chats
    • A new event response, “Maybe”.
    • Document scanning on iPhone.
    • Highlight notifications in groups.
    • Online indicator in group chats.
    • Tappable reactions.
• WhatsApp will soon allow you to create message reminders using the Meta AI. (source)
• WhatsApp is working on a redesigned interface for the chat attachment sheet. (source)
• WhatsApp is testing a new feature that will allow you to generate AI-powered profile photos. (source)
• WhatsApp is testing a real-time online activity feature for group chats. (source)
• WhatsApp announced a new sticker for status updates, “Music”. (source)
• WhatsApp added a new sticker for status updates, “Photo”. (source)

April 2025 Threads social media updates

• Threads is working on the ability to add multiple links to the profile. (source)
• Threads is testing on iOS two filters for post replies, “Top” and “Recent”. (source)
• Threads added an emoji picker on desktop (web). (source)
• Threads now allows users to quickly follow the same popular creators they’re following on X. (source)
• Threads is working on two new features for photos, “Effects” and “Filters”. (source)
• Threads now has a custom web view on mobile. (source)

April 2025 TikTok social media updates

• CapCut added a new AI-powered feature for videos, “AI Clipper”. (source)
• TikTok is testing a new “TikTok for Artists” insights platform. (source)
• TikTok added a new feature for photo posts, “ALT Text”. (source)
• TikTok added a new engagement feature for livestreamers, “Marked viewers”. (source)
• TikTok launched TikTok Shop in three new EU countries: France, Germany and Italy. (source)
• TikTok now allows users to receive notifications from their other accounts. (source)
• TikTok now allows US merchants to sell pre-owned footwear in the app. (source)

April 2025 X (Twitter) social media updates

• X may soon start selling inactive usernames to Verified Organizations. (source)
• X will soon translate posts with Grok AI. (source)
• X will launch X Chat with the following features (source):
  • Delete messages for all.
  • End-to-end encryption (E2EE).
  • Send files.
  • Undo “read” status on messages.
  • Vanishing Mode.
• X added two rules for PCF (Parody, Commentary, Fan) Accounts (source):
  • Avoid using identical avatars to the entities they depict.
  • Include PCF-compliant keywords at the beginning of their account names.
• X is working on a new private messaging feature called “X Chat”. (source)
• X will soon add two new tabs in the “Analytics” section, “Live” and “Spaces”. (source)
  • X is working on five new features for its payment platform X Money (source):
  • ATM withdrawals.
  • Direct deposit.
  • Interest on money in your account.
  • Peer-to-peer transfers.
  • X Money Debit cards.

April 2025 xAI updates

• xAI added a “Custom voice” feature on Grok AI’s iOS app. (source)
• xAI added a “Live search” (X+web) feature on Grok AI’s iOS app. (source)
• xAI acquired X. (source)

April 2025 LinkedIn social media updates

• LinkedIn is testing a new video trends feature that will allow you to add your own video response to a trending topic. (source)
• LinkedIn now allows users to add MP4 videos as attachments in their LinkedIn messages. (source)

April 2025 YouTube social media updates

• YouTube announced new creation tools for YouTube Shorts (source):
  • A new and improved video editor.
  • A new feature for Shorts composed of multiple videos, “Sync to sound”.
  • A new feature for YouTube Shorts Templates, “Effects”.
  • A new, AI-powered feature, “AI Stickers”.
  • A new, non-AI sticker, “Image”.
  • YouTube Shorts Templates are now compatible with photos as well.

• YouTube added a new AI-powered tool in YouTube Studio, “Music Assistant”. (source)

• YouTube added two new AI-powered features in the “Inspiration” tab (YouTube Studio), “Brainstorm video ideas” and “(Video) Hooks”. (source)

April 2025 Google updates

• Google is testing a “Show More” overlay button for Google Shopping ads. (source)
• Google reintroduced the “message clicks” metric in the Google Business performance report. (source)
• Google is testing a “Contactless” label in place of the curbside pickup labels in the shopping search results. (source)
• Google is testing a “Check important info” disclaimer within its AI Overviews results. (source)
• Google will soon allow advertisers to display more than one ad for their business, app or site on a single search results page. (source)

April 2025 Patreon updates

• Patreon launched a podcast network program with Sony Music Entertainment and Wondery. (source)

April 2025 Snapchat social media updates

• Snapchat added a new ad format for brands, “Sponsored AI Lenses”. (source)
• Snapchat added new style options for Bitmoji avatars. (source)

April 2025 Substack updates

• Substack added a TikTok-like video feed on mobile. (source)
• Substack now allows creators to “select with AI” a thumbnail for videos. (source)
• Substack now allows creators to schedule a live video session on mobile. (source)

April 2025 Twitch social media updates

• Twitch added a new set of hype train emotes designed by /toffeetokki, /AttacRacc, /maiberryart, /tacodemuerte and /Plush. (source)
• Twitch added a new global emote, “INZOIPsyCat”. (source)

April 2025 Spotify updates

• Spotify is working on a “Collectibles” feature. (source)

April 2025 Vimeo updates

• Vimeo launched a new platform that lets content creators run their own subscription service without needing coding experience. (source)

March 2025 social media updates

March 2025 Meta (Ads) updates

• Meta added three AI-powered features for Facebook and Instagram ads: (source)
• Meta now allows advertisers to add brand elements (logos, fonts and colors) to their ads. (source)
• Meta added a new feature for lead generation campaigns, “Chat with leads from instant form.” (source)
• Meta added a new “Brand Highlights” feature for ad campaigns. (source)

March 2025 Meta (AI) updates

• Meta added a new feature for custom AI chatbots created on Instagram, “Voices”. (source)
• Meta added a new AI-powered feature for Instagram Stories, “Restyle with AI”. (source)
• Meta added a new AI-Based feature for Instagram posts, “Write a comment with Meta AI”. (source)
• Meta added a new AI-Based feature for Instagram Stories, “Restyle with AI”. (source)
• Meta is rolling out its “AI Characters” feature to more Instagram users. (source)
• Meta added “AI-powered search shortcuts” for Instagram posts. (source)

March 2025 Meta (Misc) updates

• Meta added a new “Get Meta Verified” button on Meta Business Suite apps. (source)

March 2025 Facebook social media updates

• Facebook added a new feature for Messenger users, “Typing indicator”. (source)
• Facebook now allows page admins to create custom badge names. (source)
• Facebook added a new feature for Facebook Reels, “Create Playlist From Your Video”. (source)
• Facebook added a new “Copyright check” feature for reels. (source)
• Facebook added a new setting for Facebook Subscriptions, “Edit the sign-up page.” (source)
• Facebook added a new “Ambient Mode” for images. (source)
• Facebook added a new “Collage” feature for Facebook Stories. (source)
• Facebook added a new accessibility feature for Facebook Reels, “Closed captions”. (source)

March 2025 Instagram social media updates

• Instagram is working on the ability to quickly customize and resend an image as a DM. (source)
• Instagram will soon allow you to control whether your likes are surfaced on the Friends Tab in the Reels section. (source)
• Instagram will soon remove the option to add text notes to feed posts and Reels. (source)
• Instagram added a new feature for voice messages, “Background play”. (source)
• Instagram added a new feature for voice messages, “Transcripts”. (source)
• Instagram added maps to the “Archive” section. (source)
• Instagram now allows users to message everyone mentioned in a Story or select specific people to reply. (source)
• Instagram now allows users to start a group chat by adding others directly from the story comment box. (source)
• Instagram is testing a new “Follow account” button on reels. (source)
• Instagram added a new “Pause” button for Instagram Reels. (source)
• Instagram added a new editing button for reels, “Touch up”. (source)
• Instagram is testing a new feature for Instagram Reels, “Blend.” (source)
• Instagram added a new feature for Instagram Stories, “Add captions.” (source).
• Instagram now allows users to send more than one message to accounts you don’t follow. (source)
• Instagram will soon allow users to create community chats. (source)
• Instagram is testing a new UI for Instagram DMs tabs. (source)
• Instagram added a new engagement feature for posts, “Question”. (source)
• Instagram added a new label for videos created or edited with Instagram Edits, “Made with Edits”. (source)
• Instagram now allows users to share stories in group chats. (source)

March 2025 WhatsApp social media updates

• WhatsApp will soon allow you to message contacts from status updates. (source)
• WhatsApp will soon allow you to share motion photos to chats, groups and channels. (source)
• WhatsApp is working on a “Laout” feature for status updates. (source)
• WhatsApp will soon allow you to share music from Spotify in status updates. (source)
• WhatsApp will soon limit the number of broadcast messages a individual user or a business can send. (source)
• WhatsApp is working on a feature that will allow you to exit and delete a group in a single tap. (source)
• WhatsApp is testing a new “Social links” feature for profiles. (source)
• WhatsApp is testing a new “Save” button for images posted as status updates. (source)
• WhatsApp added a new “Music” sticker for status updates. (source)
• WhatsApp will soon allow you to create personalized AI chatbots. (source)
• WhatsApp is working on a feature that will allow you to organize message replies into threaded conversations. (source)
• WhatsApp is testing on Android a new widget for the Meta AI chatbot. (source)
• WhatsApp is testing on Android a new AI-Based feature for groups, “AI-powered group icons.” (source)
• WhatsApp will introduce UI animations for the bottom navigation tabs. (source)
• WhatsApp is working on a feature that will allow users to manage privacy settings for profile links. (source)
• WhatsApp is working on an enhanced experience to chat and talk with Meta AI. (source)
• WhatsApp is testing on Android a new call menu for chats and groups. (source)
• WhatsApp is testing on Android two new features for video calls, “Raise hand” and “Emoji reactions”. (source)
• WhatsApp is testing on Android a new feature that will allow you to add sticker photos to status updates. (source)
• WhatsApp is testing on iOS a notification count feature for chat filters. (source)

March 2025 Threads social media updates

• Threads will soon allow you to quickly follow the same popular creators you’re now following on X (Twitter). (source)
• Threads added four new features on mobile (source):
  • A new audience setting for post replies and quotes, “Your followers”.
  • Profile topics.
  • A pinned scrub bar for videos.
  • Four new buttons for videos: “Pause”, “Play” and two “Skip” buttons.
• Threads moved the “Made with AI” label below the post. (source)
• Threads will soon you to quickly follow the same creators you’re following on Twitter. (source)
• Threads is testing a new feature in the “Insights” section, “Weekly recap”. (source)
• Threads is testing a new feature for profiles, “Add interests.” (source)
• Threads added a new feature for videos posted on the platform, “Background play.” (source)
• Threads added two new control buttons for videos posted on the platform, “Backward 10 seconds” and “Forward 10 seconds”. (source)

March 2025 TikTok + CapCut social media updates

• TikTok will soon add a new feature for its coin recharge website, “Multiple account acces”. (source)
• TikTok added a new business feature for TikTok Live called ”Service+”. (source)
• TikTok now allows users to “select creatives” when promoting a post. (source)
• TikTok added a new “Team” feature for artists. (source)
• TikTok added a new section under “Settings and Privacy”, “Home screen shortcuts”. (source)
• CapCut added a new AI-based feature for videos, “AI Music”. (source)
• TikTok now allows users to create their own templates. (source)
• TikTok now allows users to reply to a comment with a “photo comment”. (source)
• TikTok now allows users to add more than one song to a video post. (source)
• TikTok added a new “Link” sticker for TikTok Stories. (source)
• TikTok added a new AI-based feature for content creators, “Al Alive”. (source)
• TikTok added a new button in the post composer, “Green screen.” (source)
• CapCut added a new AI-based video export setting, “AI Ultra HD”. (source)
• TikTok is testing a new “Voice chat” feature for TikTok LIVE. (source)

March 2025 X (Twitter) social media updates

• X is testing a new “Cutout” feature for videos. (source)
• X added a new message to the post processing bar, “Sending post…”. (source)
• X added a new engagement feature for posts, “React with video”. (source)
• X is testing on iOS a new engagement feature, “React with video”. (source)
• X now lets you query Grok by mentioning it in replies. (source)
• X will add a “Video Creation” button in the post composer. (source)
• X is working on a new UI for the “Videos” tab. (source)
• X Money will also have “Enhanced Privacy” settings. (source)
• X is working on four new content filters, “New”, “Popular (All, Day, Week, Month, Year)”, “My replies” and “My posts”. (source)
• X added a new AI-based feature on iOS, “Explain this post”. (source)

March 2025 LinkedIn social media updates

• LinkedIn now allows LinkedIn Premium members to schedule a meeting on Calendly with a custom “Book an appointment” button. (source)
• LinkedIn added a new in-app puzzle game, “Zip”. (source)
• LinkedIn now allows users to add native videos to articles and newsletters. (source)
• LinkedIn is testing two new content filters, “All” and “My Network”. (source)
• LinkedIn added a “Try searching for” section in the search bar. (source)

March 2025 YouTube social media updates

• YouTube is testing a new “Push notifications” system with a small subset of users. (source)
• YouTube added a new feature for livestreamers, “Take a Break” ads. (source)
• YouTube now allows channel owners to see their recent subscribers with the help of a new entry point on channel page, “See your subscribers”. (source)
• YouTube will change the way it counts Shorts views by including the number of times a creator’s Short starts to play or replay. (source)
• YouTube is testing a new “Hide” button for end screens. (source)
• YouTube is testing a “Visual guide” feature for YouTube Shorts. (source)
• YouTube will show more mid-roll ads at natural break points like pauses and transitions. (source)

March 2025 Google updates

• Google now allows advertisers to hide all Google Ads recommendations. (source)
• Google is now showing Performance Max terms in the Google Ads’s “Search terms” report. (source)
• Google AI Overviews are now officially live in nine EU countries: Austria, Belgium, Germany, Ireland, Italy, Poland, Portugal, Spain and Switzerland. (source)
• Google is testing a new “Accommodations” carousel for hotel-related queries. (source)
• Google now allows advertisers to add “WhatsApp Messaging” to their Performance Max campaigns. (source)
• Google Ads is testing the ability to “double expand” the images in the ad carousels. (source)
• Google is now showing “First order” labels for Google Shopping Ads. (source)
• Google will launch a “Channel reporting” feature for Google Ads Performance Max campaigns. (source)
• Google Search is testing a “quiz”-like feature for product results, “Get tailored recommendations.” (source)
• Google added a new “Price at checkout” label for organic and paid results shown within Google Shopping. (source)
• Google now accepts RVs (recreational vehicles) and campers in Google Vehicle Ads. (source)
• Google added a new “Google Search” button for some searches made in Google Shopping. (source)
• Google is now using generative AI within the Google Search product details overlay (Google Shopping). (source)

March 2025 Bluesky social media updates

• Bluesky is now sending referral traffic through a new “go” subdomain. (source)
• Bluesky now allows users to upload videos up to three minutes in length. (source)
• Bluesky is working on a new feature for Bluesky DMs, “Group chats”. (source)

March 2025 Pinterest social media updates

• Pinterest will expand its AI labeling feature to more posts. (source)

March 2025 Snapchat social media updates

• Snapchat added a new feature in the “Appearance” section, “Home”. (source)
• Snapchat is testing a simplified share sheet. (source)

March 2025 Twitch social media updates

• Twitch now allows creators to opt out of discount events for viewers. (source)
• Twitch added “Subfeeds” to the live feed. (source)
• Twitch launched a new global emote, “WeDidThat.” (source)
• Twitch added a new channel reporting option, “Viewership Tampering”. (source)

March 2025 Spotify updates

• Spotify added a new “Sort” button to playlists. (source)
• Spotify is working on a new song sharing feature, “Share to WhatsApp Status.” (source)

March 2025 Reddit social media updates

• Reddit will soon replace the “Private Messages (PMs)” section with Reddit Chat and inbox notifications. (source)
• Reddit added a new “Hide ad” button for ads. (source)

February 2025 social media updates

February 2025 Meta (Ads) updates

• Meta announced new updates for its AI-based Advantage+ campaigns (source):
  • A new, streamlined campaign setup for Advantage+ Shopping Campaigns (ASC+).
  • Advantage+ Shopping Campaigns (ASC+) are now Advantage+ Sales Campaigns.
  • Meta is also rolling out Advantage+ Leads Campaigns.
  • Meta is expanding the “Opportunity score” feature to more advertisers.
• Meta is experimenting with a new ad format for Instagram Stories that displays ads from up to four different brands in a single and skippable carousel. (source)

February 2025 Meta (AI) updates

• Meta is testing a new AI-based feature for Facebook Messenger, “Creator’s Assistant”. (source)
• Meta is testing a new icon for Meta AI. (source)
• Meta added a new AI-based feature for Facebook Messenger users, “Memory”. (source)
• Meta added two new AI-based features for Instagram DMs, “Summarize unread chats” and “Edit images”. (source)

February 2025 Facebook social media updates

• Facebook added a new “Friends” tab in Facebook Messenger. (source)
• Facebook added a new feature for its in-app browser, “Multiple tabs”. (source)
• Facebook added a new feature for songs used in Reels, “Monetization info”. (source)
• Facebook added a new feature for Facebook Subscriptions, “Add an elevator pitch to gain more subscribers”. (source)
• Facebook added a new moderation setting for Moderation Assistant (Professional Dashboard), “Hide comments from accounts pretending to be your Page”. (source)

February 2025 Instagram social media updates

• Instagram will soon add new text fonts for Reels and Stories. (source)
• Instagram now indicates in the share sheet users with the “Disappearing messages” turned on. (source)
• Instagram added four new features for Instagram DMs (source):
  • Messages translation.
  • Music Sticker.
  • Scheduled messages.
  • QR code for group chats.
• Instagram added a new editing feature for Reels, “Cut silences”. (source)
• Instagram added a new feature for Instagram DMs, “Nudity protection”. (source)
• Instagram is rolling out the “Collage stories” feature to more users. (source)
• Instagram Edits will also serve as a testing platform for new video editing features. (source)
• Instagram Edits will be available for Android devices as well. 
  • Pre-register: Google Play Store.
• Instagram will soon allow users to edit the profile grid (post rearrangement). (source).
• Instagram is working on two new text effects for Instagram Stories, “Flutter” and “Jagged”. (source)
• Instagram is working on two new fonts for Instagram Stories, “Sweetheart” and “Heartbreaker”. (source)
• Instagram is working on a new feature for Instagram Reels, “Timed polls”. (source)
• Instagram is testing a “Pause” button for reels. (source)
• Instagram added a “Valentine’s Day” animation for Instagram Notes. (source)
• Instagram added a new “WhatsApp” sticker for Instagram Stories. (source)

February 2025 WhatsApp social media updates

• WhatsApp is working on a feature that will automatically share username updates in a chat. (source)
• WhatsApp is working on a feature that will allow users to add social media links to their profiles. (source)
• WhatsApp is testing a new feature that keeps chat list filters permanently visible. (source)
• WhatsApp is testing a new feature that will allow users to filter status updates and channels. (source)
• WhatsApp will soon allow users to create and share custom sticker packs. (source)
• WhatsApp is working on a feature that will automatically detect message language for translation. (source)
• WhatsApp is working on a feature that will allow users to add social media profile links (Facebook, Instagram etc.) to their accounts. (source)
• WhatsApp is working on a feature that will allow admins to assign labels to group chat members. (source)
• WhatsApp is testing on Android a new feature for chat events, “Add guests”. (source)
• WhatsApp is testing a redesigned interface on Android for status updates with quick shortcuts for media selection (images and videos), for text and voice statuses. (source)
• WhatsApp is testing on Android a new feature that will allow users to create new communities from the “Chats” tab. (source)
• WhatsApp will soon allow users to edit the (photo) album caption. (source)
• WhatsApp is working on a new sticker for status updates, “Photo”. (source)
• WhatsApp is testing on Android a feature that will allow users to open “view once” media on linked devices. (source)
• WhatsApp is testing on iOS a new feature for individual chats, “Events”. (source)
• WhatsApp added on iOS a new widget for recent chats. (source)

February 2025 Threads social media updates

• Threads will soon allow users to limit post replies to “Followers only”. (source)
• Threads is working on a new feature for profiles, “Add interests”. (source)
• Threads now labels posts with “digitally created or AI-generated content that appears real”. (source)
• Threads is working on a “Weekly recap” feature. (source)
• Threads is testing on iOS a new floating comment box. (source)
• Threads is now labeling posts that contain digitally created AI-generated content that appears realistic. (source)
• Threads is working on a new UI for (hash)tags. (source)
• Threads is testing a new “Profile search” feature on iOS. (source)
• Threads is testing on Android a new feature for custom feeds, “Reorder”. (source)
• Threads added two new features under the “Privacy” section, “Restricted Profiles” and “Blocked Profiles”. (source)
• Threads now allows users to share custom feeds. (source)
• Threads added a new audience setting for custom feeds, “Public”. (source)

February 2025 TikTok + CapCut social media updates

• TikTok added a new feature for live streams, “Mute Rules”. (source)
• TikTok now allows creators to decide whether they want to be featured in the “Creators Spotlight” section. (source)
• TikTok is testing a new button that enlarges live streams to “Full-screen” mode. (source)
• TikTok added a new “Creation ideas” section in TikTok Search. (source)
• TikTok moved the “Translate comment” button next to the “Reply” button. (source)
• TikTok now allows users to download the app directly from its official website. (source)
• CapCut added a new “Motion” effect for photos. (source)
• TikTok added a new “LIVE Events Calendar” feature for LIVE Subscriptions. (source)
• TikTok now allows users to displays lyrics for certain songs. (source)
• TikTok added a “Dislike” button for posts. (source)

February 2025 X (Twitter) social media updates

• X now supports Apple Intelligence’s writing tools. (source)
• X added a new feature for Grok AI on mobile and desktop (web), “Custom instructions”. (source)
• X now allows users to edit images with Grok AI. (source)

February 2025 LinkedIn social media updates

• LinkedIn added a “Where You Appeared” section in analytics (Profile Appearances). (source)
• LinkedIn announced four new features for videos (source):
  • A “Videos for you” feed on desktop (web).
  • A new “Recent videos” section for profiles (mobile).
  • A larger video display on mobile (app)
  • A more prominent “Follow” on mobile (app).

February 2025 YouTube social media updates

• YouTube is testing a new feature for long-form videos, “Voice comments”. (source)
• YouTube is testing on Android a new “Quiz” sticker for YouTube Shorts. (source)
• YouTube added on iOS a new feature for YouTube Shorts, “Text-to-speech”. (source)
• YouTube added a new “Device Type” card for YouTube Analytics (mobile and desktop). (source)
• YouTube is expanding its “Community” feature to more users. (source)

February 2025 Bluesky social media updates

• Bluesky now allows users to limit post replies to “Followers only” as well. (source)
• Bluesky will soon allow users to limit replies to “followers only”. (source)

February 2025 Google updates

• Google now lets users find results based on the images you’ve viewed within Google Image Search. (source)
• Google is testing new filters like “X”, “Facebook” or “Videos” in the “Latest posts from…” carousel. (source)
• Google is testing AI-organized local events in the Google Search results. (source)
• Google is experimenting with “Reviews” carousels for product queries. (source)
• Google Search now allows users to filter products by “product ratings”. (source)
• Google AI Overviews can now provide detailed comparisons when searching for two specific smartphone models. (source)
• Google will temporarily test Al-generated backgrounds for products shown in Google Shopping Ads. (source)

February 2025 Spotify updates

• Spotify added a new feature for album pages, “Go to artist concerts”. (source)
• Spotify added a new feature for podcasts, “Shareable links”. (source)

February 2025 Snapchat social media updates

• Snapchat added two new features for Snapchat+ users, “Custom Gen AI Stickers” and “Snap Modes”. (source)
• Snapchat added a “Platinum” tier for its users. (source)

February 2025 Discord updates

• Discord now allow users to quietly block other people through a new “Ignore” button. (source)

February 2025 Kick updates

• Kick has completely revised its Community Guidelines. (source)

February 2025 Twitch updates

• Twitch added on mobile a new shelf to each user’s offline channel page, “Clips I’ve made”. (source)

February 2025 Mastodon updates

• Mastodon will soon add a “Quote post” feature for posts. (source)

January 2025 social media updates

January 2025 Meta Ads updates

• Meta added a new feature for lead-generation campaigns, “Lead labels”. (source)
• Meta is testing ads on Threads. (source)
• Meta added a new feature for lead-generation campaigns, “Require SMS verification to submit form”. (source)

January 2025 Meta Misc updates

• Meta will soon replace its fact-checking teams with a feature already available on X (Twitter), “Community Notes”. (source)
• Meta is now showing eBay listings in Facebook Marketplace. (source)

January 2025 Meta VR updates

• Meta is working on a “Horizon Media Player” for Meta Quest headsets. (source)
• Meta added a new feature for Horizon OS browser, “Import passwords via CSV”. (source)
• Meta has introduced support for Shazam on Meta / Ray-Ban smart glasses. (source)

January 2025 Meta social media updates

• Meta will add the “Community Notes” feature on Instagram as well. (source)
• Meta has introduced a new feature on Meta Business Suite apps, “Invite collaborators”. (source)

January 2025 Meta AI updates

• Meta added a new “Memory feature” for Meta AI Assistant. (source)

January 2025 Facebook social media updates

• Facebook added a new Call-to-Action (CTA) message for Facebook Subscriptions, “Add a pinned comment to get more subscribers.” (source)
• Facebook added a new AI-based feature for events, “AI-generated descriptions”. (source)
• Facebook has changed the color of the verified checkmark from blue to white. (source)
• Facebook Messenger now allows users to add lyrics to music notes. (source)
• Facebook is working on a new type of story called “Recap Story”. (source)
• Facebook added a dedicated page for every hashtag available on the platform. (source)
• Facebook has introduced a new type of story, “For You Music”. (source)
• Facebook now has a “Clip hub” feature for Facebook Reels. (source)

January 2025 Instagram social media updates

• Instagram will soon allow users to dislike comments. (source)
• Instagram will launch next month a video editing app, Edits. (source)
  • Pre-order: Apple App Store.
• Instagram now allows users to upload reels up to 3 minutes long. (source)
• Instagram added a new feature for Instagram DMs, “Send photos in HD”. (source)
• Instagram added a new feature for Instagram DMs, “Disappearing messages”. (source)
• Instagram is testing a new “Mute” button for stories. (source)
• Instagram is testing a new “cross-app engagement” feature for reels. (source)
• Instagram is now highlighting unseen notifications. (source)
• Instagram launched a “Fade” effect for songs added in a Reel. (source)
• Instagram now allows users to mention Facebook pages in their posts. (source)
• Instagram has simplified the user interface for cross-posting to Facebook and Threads. (source)
• Instagram now allows users to translate private messages. (source)
• Instagram added a “Trending Audio” shortcut within the saved music collection. (source)
• Instagram added a new label for business chats, “Learn more about business chats”. (source)
• Instagram added two new metrics for Reels, “View Rate” and “Views over time.” (source)

January 2025 Threads social media updates

• Threads added on iOS a “Markup” feature for text posts. (source)
• Threads now allows users to hide the “Replies” tab (profile level). (source)
• Threads now highlights “live feed” articles published by news outlets. (source)
• Threads added a “Two-way links” feature on iOS. (source)
• Threads is working on a “Cover image” feature for profiles. (source)
• Threads is working on a “Display name” (“nickname”) feature for profiles. (source)
• Threads will soon allow users to add a note to their profile. (source)
• Threads will soon add three filters for political content: „Less”, „Standard” and „More”. (source)
• Threads will allow users to attach a song to a post. (source)
• Thread is working on a new feature for posts, “Templates”. (source)
• Threads will soon allow users to “mark spoilers” in posts. (source)
• Threads added three new features on Android and iOS (source):
  • A “Markup” tool for quoted posts.
  • A “Schedule” button for posts.
  • Metrics for individual posts.
• Threads has rolled out the “Media” tab to all users. (source)
• Threads now allows users to tag profiles in photos (single posts and carousel posts). (source)
• Threads moved the Instagram shortcut icon above the “Edit Profile” and “Share Profile” buttons. (source)

January 2025 TikTok + CapCut social media updates

• TikTok added “detailed rewards analytics” per post. (source)
• TikTok added on Android a new accessibility setting, “Higher color contrast”. (source)
• TikTok is now displaying “search highlights” for creators as well. (source)
• CapCut added on iOS a new widget for its background removal feature. (source)
• TikTok added a new content feature for users, “Curate Memories For You”. (source)
• TikTok added a new security feature for content posted on the platform, “Content check”. (source)
• TikTok updated its desktop video editor with new features. (source)
• TikTok Studio now has a “Scheduled post” feature. (source)
• TikTok added a new AI-based feature for single photo posts, “Description ideas”.(source)
• TikTok added a new AI-based feature for users, “AI Self”. (source).
• TikTok added a new setting for songs saved by users on Apple Music or Spotify, “Add songs to music app on the For You feed”. (source)
• TikTok added a new security feature for posts, “Content check”. (source)
• TikTok now allows users to create / to join a chat group via a QR Code or link. (source)
• TikTok moved the “Explore” section to the feed tabs. (source)
• TikTok added a “New” label for recent posts. (source)

January 2025 X (Twitter) social media updates

• X now has video analytics. (source)
• X added on Android a new AI-based feature for posts, “AI Search Suggestions”. (source)
• X added on desktop (web) a new FAB (Floating Action Button) for Grok AI. (source)
• X added a new “Parody account” label on mobile. (source)
• X added a new AI-based feature on desktop (web), “Post enhancer”. (source)
• X is working on a “News” tab. (source)
• X is working on a new AI-based feature for posts called “Post enhancer”. (source)
• X will soon have “video analytics”. (source)
• X added a new “Video” section in the sidebar (mobile). (source)

January 2025 YouTube social media updates

• YouTube will launch four new features for YouTube Premium (source):
  •  A 256kbps audio bitrate for videos.
  •  “Jump ahead” on YouTube (desktop).
  • “Picture-in-Picture” and “Smart downloads” for YouTube Shorts (iOS).
• YouTube added on mobile a new “Q&A” sticker for vertical live streams. (source)
• YouTube now allows all users create 3-minute long Shorts. (source)
• YouTube added on YouTube Studio (desktop) a new “Releases” tab (Channel Content). (source)
• YouTube is working on a “Share lyrics” feature for YouTube Music. (source)
• YouTube is testing on Android a new content discovery feature called “Play something”. (source)
• YouTube is testing a new feature for shorts creation, “Create video highlights”. It will be available in YouTube Studio. (source)
• YouTube is showing on iOS a “View All Posts” button in the main feed. (source)

January 2025 Google social media updates

• Google has launched a new “Brand report” in Google Ads. (source)
• Google is testing new search refinements features for the “People also ask” and “People also search” sections of the search results. (source)
• Google added a new attribute for vehicle listing ads, “Date first registered”. (source)
• Google Ads will soon introduce a new goal-based campaign, “Ads Search Max”. (source)
• Google Ads added a new “Chat” button at the top of the advertiser console. (source)
• Google Ads added two additional promo code options under the promotion details section (Promotional Assets), “Promo code (Bar code)” and “Promo code (QR code)”. (source)
• Google Ads added a consent checkbox for images. (source)
• Google has introduced a new feature that allows you to efficiently bulk manage special hours for all the businesses you handle within Google Business Profiles. (source)
• Google Search is testing a new label for local search results, “Frequently Saved”. (source)

January 2025 LinkedIn social media updates

• LinkedIn added two new AI-based features: a “Job Match” tool for job seekers and a “Recruitment AI Agent” for small businesses. (source)
• LinkedIn added a new feature for LinkedIn Games, “Playback overview”. (source)
• LinkedIn could soon introduce a feature that tracks the amount of time you spend viewing someone’s profile. (source)
• LinkedIn will launch a new badge renewal process for its LinkedIn Top Voice program. (source)
• LinkedIn is testing a new notification for videos, “People are watching [Username] video…”. (source)

January 2025 Bluesky social media updates

• Bluesky now has custom feeds for videos. (source)
• Bluesky is testing a “Trending Topics” section on iOS. This feature is available to all users. (source)
• Bluesky added a new video tab to profiles. (source)

January 2025 WhatsApp social media updates

• WhatsApp will soon allow users to share their status updates as Instagram Stories through Accounts Center. (source)
• WhatsApp is testing on Android a new badge count feature for chat filters. (source)
• WhatsApp is testing on Android a new “Music” sticker for status updates. (source)
• WhatsApp is testing on Android a new privacy feature that displays PIX keys on profiles. (source)
• WhatsApp is testing on iOS a bulk management feature for channels: Mute / Unmute, Read / Unread, Unfollow. (source)
• WhatsApp is working on a new AI-based feature for users, “Create an AI character”. (source)
• WhatsApp is working on a widget for Meta AI. (source)
• WhatsApp will replace the “Community” tab with a new one, “AIs”. (source)
• WhatsApp will soon allow users to create events in individual chats. (source)
• WhatsApp is testing two new default icons, one for contacts and one for group chats. (source)
• WhatsApp has rolled out four new updates for chats and stickers (source):
  • 30 backgrounds, filters and effects for images or videos sent in conversations.
  • Selfie Stickers.
  • Share a sticker pack.
  • A “double tap” actions for message reactions.
• WhatsApp will allow users to open a conversation with Meta AI from the “Chats” tab as well. (source)
• WhatsApp is working on a new feature for WhatsApp Channels, “Starred channels”. (source)
• WhatsApp will allow users to turn off or on animations for emojis, GIFs and stickers sent in conversations. (source)
• WhatsApp is working on a feature for WhatsApp Channels that will allow admins to add photos to polls. (source)
• WhatsApp will soon allow users to scan documents with the phone’s camera. (source)
• WhatsApp is testing a feature that simplifies group chat and community creation. (source)
• WhatsApp added a new default emoji reaction for messages, “Party Popper”. (source)
• WhatsApp will soon allow iOS users to add and manage multiple accounts. (source)
• WhatsApp is working on a welcome screen for the “AIs” tab. (source)
• WhatsApp added on iOS a new feature for WhatsApp Calls, “Call dialer”. (source)

January 2025 Spotify social media updates

• Spotify added a new “Create (+)” button in the global navigation bar. (source)
• Spotify added a new filter in the “Your library” section, “Podcasts & Courses”. (source)
• Spotify now enables users to view an artist’s top 10 most popular songs on mobile devices. (source)
• Spotify added a new “TikTok”-like feed in the “Explore” section, “Best New Artists 2025”. (source)
• Spotify added a new feature for podcasts, audiobooks and tracks, “Download to other devices”. (source)

January 2025 Tumblr social media updates

• Tumblr launched Tumblr TV (another TikTok competitor) to all users. (source)

January 2025 Substack social media updates

• Substack rolled out its livestreaming feature to all publishers. (source)

January 2025 Reddit social media updates

• Reddit launched a new ad format, “Ask Me Anything Ads”. (source)

January 2025 Snapchat social media updates

• Snapchat added a “Spotify Wrapped”-like feature for users. (source)
• Snapchat now allow users to promote their snaps. (source)

January 2025 Discord social media updates

• Discord is testing a virtual currency system, Discord Orbs. (source)
• Discord now allows users to play audio files without interruption. (source)

January 2025 Kick social media updates

• Kick added a “Live rewind” feature for live streams. (source)

January 2025 Netlfix social media updates

• Netflix added a new “Season Download Button” for iPhone and iPad users. (source)

January 2025 Twitch social media updates

• Twitch will allow users to pay for subscriptions with their payout balance. (source)
• Twitch will launch a new hype train emote, “Neurosama”. (source)
• Twitch added a new button for Twitch Clips, “Share to Instagram”. (source)