Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms


What is a website? How can I create a website? How can I improve my website?

Having a website is the best way to always be available to your customers, even after closing hours. It makes it possible to research your services or even buy a product from the comfort of their home, without having to wait until your store will be opened again.

Through your website, you can offer excellent customer support and answer all their questions instantly on live chats and FAQ sections, which will automatically allow you to build trust and credibility.

A key factor to take into account before building your website is that you have to establish your business purpose. While having the latest web design in place and using leading-edge technology is important, what will really help you gain more customers is setting realistic goals.

Having your customers’ needs and wants in mind will help you build an effective website for your business.

Getting to know your audience can make a huge difference in establishing your purpose. You have to ask yourself what is your ideal customer looking for and how you can make them come back for more.

In order to improve user experience and increase your conversion rate, it is recommended to adopt a website design that is user-friendly. Customers want to be able to easily find the information they are searching for without any hassle.

Google Logo

Websites with confusing designs will only drive your customers away and slowly but surely it will increase your bounce rate. Therefore, it should be easy to navigate so your customers will be able to find what they are looking for within three clicks.

Incorporating a color combination that is carefully selected based on best practices can help you make a good first impression and make your customers take action or stay longer on your website.

The quality of your visual context can not only help you attract more customers but it will also make it easier for your customers to read and find useful information.

The color scheme that you are going to choose has to represent your business and help you send out the right message to your target audience.

Another visual aspect you should take into account when building a successful website is the images you decide to use. Using the right images will help you connect more easily with your target audience and position your brand within the industry.

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