What Is User-Generated Content (UGC)?

User-generated content, or UGC, is anything people create and share online about products. This includes things like reviews, photos, videos, and social media posts. Instead of brands or professionals making the content, regular customers and users are the ones creating it. UGC lets people share their honest opinions and experiences, making product pages and online stores feel more trustworthy and engaging.

For example, when you leave a review for a new smartphone on Amazon or post a picture of your latest makeup haul on Instagram, you’re contributing UGC. It’s also like when someone makes an unboxing video on YouTube or shares a tutorial using a kitchen gadget. These are all types of user-generated content that highlight different products.

UGC is powerful because it showcases real people using and enjoying products. Businesses love it because it builds trust and credibility. When potential customers see genuine feedback and real-life usage, they’re more likely to trust the product compared to traditional advertisements. Honest reviews and authentic photos help create a connection between the brand and its customers.