What are social media analytics?

Social media analytics refers to the process of collecting and analyzing data from social media platforms to measure the performance of content, track engagement, and gain insights into audience behavior. This data helps businesses and influencers understand what’s working, what’s not, and how they can improve their social media strategy to achieve their goals.

For example, a company might use social media analytics to track how many likes, comments, shares, and clicks their posts are getting, as well as the demographics of their audience. They can then use this information to adjust their content, posting times, or targeting strategy to better connect with their audience and increase engagement.

Most social media platforms offer built-in analytics tools, but there are also third-party tools like SocialBee that provide data across multiple channels and accounts.