What does "sleep on" mean?

“Sleep on” in social media means to overlook or dismiss something or someone who deserves more attention or credit. When someone says “Don’t sleep on this” they are telling you not to miss out on a hidden gem. It highlights things you should be paying attention to that would otherwise go unnoticed.

This phrase often comes with a sense of urgency and tells others to pay attention before it’s too late. You can use it as a way to recommend movies, shows, products, or artists that may not be mainstream yet but deserve recognition. It’s a phrase that says, “Give this a try, you won’t regret it”.

For example, “Don’t sleep on this new indie artist. They’re going to be huge!”