What is a lookalike audience?

A lookalike audience is a group of people that share similar characteristics with an existing customer base, created through digital marketing platforms like Facebook or Google Ads. These platforms analyze your existing audience’s data (like demographics, interests, and behaviors) and then use that data to find new users who are likely to be interested in your product or service.

For example, say you’re advertising a clothing brand on Facebook. You’ve got customers who regularly buy your clothes. Facebook can take what it knows about these customers and find other users who like similar things or act similarly online. 

Lookalike audiences are really helpful because they use real data to find new potential customers who have a good chance of being interested in what you offer.