What does "era" mean on social media?

Era is slang used to describe a specific phase or period in someone’s life where they focus on a certain theme, vibe, or activity. It’s usually used in a lighthearted or playful way to signal a temporary obsession or lifestyle choice. 

You might hear people talk about being in their “gym era,” “self-care era,” or “clean girl era,” meaning they’re currently focusing on fitness, wellness, or a minimalist lifestyle, respectively.

For example, someone might post on Instagram, “I’m in my travel era,” if they’ve been going on a lot of trips lately. It’s a way to express that this particular phase of their life is dedicated to a certain activity or mindset. People often use it to highlight changes in their habits or priorities, whether it’s fashion, career, or personal growth.

This term has become popular on social media, where users highlight different “eras” to categorize their current interests or pursuits. It’s a flexible term that can be applied to just about anything.