Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms


What is a brand? How do you create a brand online? Why is online branding important?

A mark is a sign, label, emblem, name, term and/or sentence that businesses use to differentiate between their goods and others. To build a brand identity a combination of one or more of those elements may be used. Legal rights bestowed on a brand name is called a label.

A brand is seen as one of the company’s most important elements. It represents the company’s face, the recognizable logo, slogan, or mark that the company associates with the public. The firm is often referred to by its brand, in fact, and they become one and the same.

When a company wants to agree on a brand to be its public face, it must first establish its brand identity, or how it wishes to be perceived. A brand logo, for example, also incorporates the message, slogan, or product the organization is selling.

The aim is to make the brand memorable and desirable to the customer. The business usually works with a design firm or marketing team to come up with ideas for a brand’s visual elements, such as the logo or emblem.

Google Logo

A successful brand accurately represents the message or feeling that the company is trying to get through and results in brand recognition or recognition of the presence of the brand and what it is offering. On the other hand, miscommunication is often the result of ineffective branding.

The business is said to have established brand equity once a brand has generated positive feelings in its target audience. Some examples of brand equity firms – with widely recognizable product names – are Microsoft, Coca-Cola, Ferrari, Apple, and Facebook.

When done correctly, the effect of a brand is an improvement in revenue not just for the particular product being marketed but also for other goods sold by the same company.

A good brand increases trust in the customer and the customer is more likely to purchase another product similar to the same brand after having a positive experience with one product. This phenomenon is also called mark loyalty.

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