Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms


What is a bitmoji? Do I need a bitmoji? How can I create a bitmoji?

Emojis are giving us quite a new realm of interpretability when we’re online, but they’re not exactly real. Fortunately, on the other hand, Bitmoji allows us to customize our characters and create extremely realistic self-portraits and share with our friends and family without losing any of the emoji appeals.

Bitmoji is a supplementary social media software that people use to make little versions of their own drawings, which they then post on their various social media pages. It’s a very simple service: you simply create an avatar of yourself and put together a variety of comics, GIFs, expressions, and reactions that use this avatar.

Over the years, Bitmoji has become popular with people who have become sick of the generic emojis on their apps and want something more unique and interesting. The company provides numerous updates and themes, such as special options for sporting events or holidays, which you can sometimes turn between as you wish.

Although it is currently owned by Snapchat, Bitmoji was originally developed by the Toronto, Canada, company Bitstrips. Bitstrips was founded in 2007 and focused on producing digital comic strips featuring customized avatars, a concept somewhat similar to Bitmoji’s.

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After emojis became more popular in various chat apps and found their place online, Bitstrips realized its potential. In 2014, the company launched a separate app named Bitmoji, designed to specialize in such emojis.

They can be found on Facebook, Gboard, iMessage, and even work-oriented apps such as Slack. Bitmoji is also Chrome-friendly, and are still compatible with Gmail. There are also some interesting applications Snapchat is working on for Bitmoji, such as Bitmoji for play.

There are some potential drawbacks as well when using Bitmojis. If you’re trying to activate a Bitmoji keyboard on your favorite computer, you’ll probably get a few warning pop-ups that you’ll need to get past before you install the keyboard. That may give you a pause. Such alerts make sure that you are aware that Bitmoji needs a live server link to upload your customized stickers.

Nonetheless, Bitmoji can obtain a bit of additional information from Snap-related apps itself through its own privacy policy. That means if you are using Snapchat or other Snap apps, Bitmoji might collect any behavioral data from you that Snapchat can use or sell to others.

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