May 2025 social media news

May 2025 social media updates

May 2025 Meta (Ads) updates

• Meta announced new ad formats for advertisers (source):
  • A new ad format for Threads, “Video Ads.”
  • A new ad format for Instagram Reels, “Reels trending ads.”
  • A new ad format for Facebook livestreams, “Facebook Live Partnership ads.”
• Meta added a new optimization option for lead generation campaigns, “Website and instant forms”. (source)

May 2025 Meta (AI) updates

• Meta added a new “Background conversations” feature on Meta AI’s iOS app. (source)
• Meta added a new feature on Meta AI’s iOS app, “Allow your prompts to be suggested on (Facebook and / or Instagram)”. (source)
• Meta is encouraging users to download the Meta AI app via a banner shown on Facebook Messenger. (source)
• Meta will soon add a “Reasoning” feature for Meta AI. (source)
• Meta will soon add a new “Discover AIs” tab to the Meta AI apps. (source)
• Meta is working on two new voice settings for Meta AI, “Focus on my voice” and “Welcome message”. (source)
• Meta is working on a “Private Processing” security feature for the AI tools used by its WhatsApp users. (source)
• Meta AI is now available on mobile Android and iOS:
  • Apple App Store.
  • Google Play Store.

May 2025 Facebook social media updates

• Facebook now shows page admins their weekly challenge progress as a story. (source)
• Facebook added in the main menu a new “Support” section. (source)
• Facebook is testing a “Downvote” button in the “Comments” section. (source)
• Facebook added a new feature for creators in Professional Dashboard, “Auto-invite followers”. (source)
• Facebook added a shortcut for Instagram Edits in the app’s main menu. (source)

May 2025 Facebook Messenger updates

• Facebook Messenger added a “Categories” feature for Facebook Marketplace messages. (source)

May 2025 Instagram social media updates

• Instagram added new video effects and a “Beat markers” feature for Instagram Edits users. (source)
• Instagram is testing a new “Song suggestions” feature for Instagram Stories. (source)
• Instagram added a new “Lockable Reel” feature for Instagram Reels. (source)
• Instagram added the ability to attach screenshots on customer support chats. (source)
• Instagram added a new “Monthly recap” feature under Professional Dashboard. (source)
• Instagram added 8 new effects for texts placed on Reels. (source)
• Instagram added 14 new animations for texts placed on Reels. (source)
• Instagram is now showing the “Made with Edits” badge under the username. (source)

May 2025 WhatsApp updates

• WhatsApp is working on a new AI-powered feature for chats, “Summarize with Meta AI.” (source)
• WhatsApp is working on a new setting for status updates, “Allow sharing (resharing and forwarding).” (source)
• WhatsApp is testing a new “Recent Searches” feature for channels. (source)
• WhatsApp is working on a new AI-powered feature for chats, “AI-powered wallpapers”. (source)
• WhatsApp is working on a new AI-powered feature for chats, “Summarize with Meta AI”. (source)
• WhatsApp is testing on iOS an “App Clip”-like feature. (source)
• WhatsApp is working on a feature that will allow you to react to messages and media (images and videos) using stickers. (source)
• WhatsApp will soon allow you to quickly record voice messages with a single tap. (source)
• WhatsApp will soon bring voice and video calling capabilities to the desktop (web) version of the platform. (source)
• WhatsApp is testing on Android a new “Layouts” feature for status updates. (source)

May 2025 Threads social media updates

• Threads is testing on iOS a new feature for post descriptions or text-only posts, “Spoiler tags.” (source)
• Threads added a new “Account Status” feature on Android and iOS. (source)
• Threads added a new “Content preferences” feature on Android and iOS. (source)
• Threads is working on a new feature, “Snippets”. (source)
• Threads updated every user’s Fediverse username to the platform’s new domain. (source)
• Threads now allows users to visit a user’s profile before you follow him / her. (source)
• Threads is now showing “deactivated accounts” in the “Followers” tab. (source)
• Threads now allows users to manage notifications for custom feeds. (source)
• Threads added five new features to its desktop experience (source):
  • A new web domain: threads.net now redirects to threads.com.
  • A new, single-column view.
  • A “Custom feeds” button.
  • A pop-up composer that follows you as you scroll your feeds.
  • A new screenshot feature for posts, “Copy as image”.

May 2025 TikTok social media updates

• TikTok added an AI-powered feature for TikTok Stories, “AI Live”. (source)
• TikTok added a new “LIVE setup for client acquisition” feature for TikTok Live. (source)
• CapCut is testing on iOS two new features, “Collage” and “Capture”. (source)
• TikTok added on iOS a new “Creator Chat Room” feature for TikTok DMs. (source)
• TikTok now allows more users to upload videos up to 60 minutes in length on mobile. (source)
• TikTok added a new advertising goal for brands and content creators, “Other messaging apps”. (source)

May 2025 (Twitter) social media updates

• X will partner with ID provider Persona to confirm people’s real identity. (source)
• X is testing on iOS two new buttons for posts, “Upvote” and “Downvote”. (source)
• X now supports 4K video uploads on iOS. (source)
• X is working on a “Not interested” button for posts. (source)
• X will soon use Persona for ID verification. (source)

May 2025 xAI updates

• xAI added a new “Gork (described as <Lazy Male>)” voice on Grok AI’s iOS app. (source)
• xAI is testing a new transparent voice mode UI on Grok AI’s iOS app. (source)
• xAI added a new “Open app in Voice Mode” feature on Grok AI’s iOS app. (source)
• xAI added a file management feature on Grok AI’s iOS app. (source)
• xAI added on iOS a “Autoplay suggestions” feature for Grok AI—Voice Mode. (source)

May 2025 LinkedIn social media updates

• LinkedIn is testing on iOS a new UI for the “Video” tab. (source)
• LinkedIn added a new option for video embeds, “Video only”. (source)
• LinkedIn is rolling out an AI-powered job search process for users. (source)
• LinkedIn now allows users to add secondary names for ID Verification. (source)

May 2025 Google updates

• Google is testing “AI Overviews”-like results in three new countries: the Netherlands, Sweden and Türkiye. (source)
• Google is testing “AI Overviews”-like results for recipes. (source)
• Google now allows advertisers to add annotations to the Google Search Console performance reports. (source)
• Google is testing a new label for Google Shopping Ads, “Lowest in 30 Days”. (source)
• Google is now showing images within the sitelinks carousel in Google Ads and sponsored results. (source)
• Google now allows some advertisers to add up to 50 search themes per Performance Max campaign. (source)
• Google added a new and enhanced search functionality in Google Merchant Center, “Search for Products”. (source)
• Google added a new “AI Max for Search campaigns” optimization setting for Google Ads Performance Max campaigns. (source)
• Google is testing a “Track deals from this search” feature that will notify you when there is a deal for the product(s) you are searching for on Google Search. (source)
• Google is testing a new “Sponsored” label for organic commercial queries shown in Google Search. (source)
• Google is testing a “Shipping, Returns & Payment” section in retail knowledge panels. (source)
• Google Ads has rolled out a “Tree” table view for ads reports. (source)
• Google added AI-generated overviews in the “Behind the Music” section. (source)
• Google added to its Google AdSense Policy Center three new issue filters, “Policy”, “Regulatory” and “Advertiser preference”. (source)

May 2025 YouTube social media updates

• YouTube launched a new UI for the mini-player available on mobile. (source)
• YouTube added a new “Upvote” button for playlists. (source)
• YouTube is testing a discounted two-person YouTube Premium subscription tier with users in India, France, Hong Kong and Taiwan. (source)
• YouTube is testing with select YouTube Premium users in the US an “AI Overviews”-like feature for video discovery. (source)
• YouTube is testing “blurred thumbnails” for “mature content”. (source)
• YouTube is rolling out the ability to add and edit stylized captions for YouTube Shorts. (source)
• YouTube added on YouTube Studio (desktop) two new filters for playlists, “Description” and “Visibility”. (source)

May 2025 Pinterest social media updates

• Pinterest updated its visual search process to simplify discovery based on specific elements of a Pin image. (source)
• Pinterest added a new “AI-generated” label for content created with generative AI platforms. (source)

May 2025 Snapchat social media updates

• Snapchat announced three new ad formats for advertisers (source):
  • A new ad format for Snap Maps, “Promoted Places”.
  • A new, AI-powered advertising package called Snapchat Smart Campaign Solutions.
  • Three new ad formats for Sponsored Snaps: “First Snap”, “Web & app auction ads” and “Sponsored Snaps from Creators”.
• Snapchat added a “Transcription” feature for voice messages. (source)
• Snapchat launched a new affiliate program for content creators. (source)

May 2025 Spotify updates

• Spotify added on mobile a new KPI for podcasts, “Plays”. (source)
• Spotify is working on a “Browse add-ons”. feature. (source)
• Spotify is working on a “Fandom collectibles”. feature. (source)

May 2025 Substack updates

• Substack now allows users to create live audio streams as well. (source)

Keep Up with the Latest Social Media News

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