January 2025 social media news

January 2025 social media updates

January 2025 Meta Ads updates

• Meta added a new feature for lead-generation campaigns, “Lead labels”. (source)
• Meta is testing ads on Threads. (source)
• Meta added a new feature for lead-generation campaigns, “Require SMS verification to submit form”. (source)

January 2025 Meta Misc updates

• Meta will soon replace its fact-checking teams with a feature already available on X (Twitter), “Community Notes”. (source)
• Meta is now showing eBay listings in Facebook Marketplace. (source)

January 2025 Meta VR updates

• Meta is working on a “Horizon Media Player” for Meta Quest headsets. (source)
• Meta added a new feature for Horizon OS browser, “Import passwords via CSV”. (source)
• Meta has introduced support for Shazam on Meta / Ray-Ban smart glasses. (source)

January 2025 Meta social media updates

• Meta will add the “Community Notes” feature on Instagram as well. (source)
• Meta has introduced a new feature on Meta Business Suite apps, “Invite collaborators”. (source)

January 2025 Meta AI updates

• Meta added a new “Memory feature” for Meta AI Assistant. (source)

January 2025 Facebook social media updates

• Facebook added a new Call-to-Action (CTA) message for Facebook Subscriptions, “Add a pinned comment to get more subscribers.” (source)
• Facebook added a new AI-based feature for events, “AI-generated descriptions”. (source)
• Facebook has changed the color of the verified checkmark from blue to white. (source)
• Facebook Messenger now allows users to add lyrics to music notes. (source)
• Facebook is working on a new type of story called “Recap Story”. (source)
• Facebook added a dedicated page for every hashtag available on the platform. (source)
• Facebook has introduced a new type of story, “For You Music”. (source)
• Facebook now has a “Clip hub” feature for Facebook Reels. (source)

January 2025 Instagram social media updates

• Instagram will soon allow users to dislike comments. (source)
• Instagram will launch next month a video editing app, Edits. (source)
  • Pre-order: Apple App Store.
• Instagram now allows users to upload reels up to 3 minutes long. (source)
• Instagram added a new feature for Instagram DMs, “Send photos in HD”. (source)
• Instagram added a new feature for Instagram DMs, “Disappearing messages”. (source)
• Instagram is testing a new “Mute” button for stories. (source)
• Instagram is testing a new “cross-app engagement” feature for reels. (source)
• Instagram is now highlighting unseen notifications. (source)
• Instagram launched a “Fade” effect for songs added in a Reel. (source)
• Instagram now allows users to mention Facebook pages in their posts. (source)
• Instagram has simplified the user interface for cross-posting to Facebook and Threads. (source)
• Instagram now allows users to translate private messages. (source)
• Instagram added a “Trending Audio” shortcut within the saved music collection. (source)
• Instagram added a new label for business chats, “Learn more about business chats”. (source)
• Instagram added two new metrics for Reels, “View Rate” and “Views over time.” (source)

January 2025 Threads social media updates

• Threads added on iOS a “Markup” feature for text posts. (source)
• Threads now allows users to hide the “Replies” tab (profile level). (source)
• Threads now highlights “live feed” articles published by news outlets. (source)
• Threads added a “Two-way links” feature on iOS. (source)
• Threads is working on a “Cover image” feature for profiles. (source)
• Threads is working on a “Display name” (“nickname”) feature for profiles. (source)
• Threads will soon allow users to add a note to their profile. (source)
• Threads will soon add three filters for political content: „Less”, „Standard” and „More”. (source)
• Threads will allow users to attach a song to a post. (source)
• Thread is working on a new feature for posts, “Templates”. (source)
• Threads will soon allow users to “mark spoilers” in posts. (source)
• Threads added three new features on Android and iOS (source):
  • A “Markup” tool for quoted posts.
  • A “Schedule” button for posts.
  • Metrics for individual posts.
• Threads has rolled out the “Media” tab to all users. (source)
• Threads now allows users to tag profiles in photos (single posts and carousel posts). (source)
• Threads moved the Instagram shortcut icon above the “Edit Profile” and “Share Profile” buttons. (source)

January 2025 TikTok + CapCut social media updates

• TikTok added “detailed rewards analytics” per post. (source)
• TikTok added on Android a new accessibility setting, “Higher color contrast”. (source)
• TikTok is now displaying “search highlights” for creators as well. (source)
• CapCut added on iOS a new widget for its background removal feature. (source)
• TikTok added a new content feature for users, “Curate Memories For You”. (source)
• TikTok added a new security feature for content posted on the platform, “Content check”. (source)
• TikTok updated its desktop video editor with new features. (source)
• TikTok Studio now has a “Scheduled post” feature. (source)
• TikTok added a new AI-based feature for single photo posts, “Description ideas”.(source)
• TikTok added a new AI-based feature for users, “AI Self”. (source).
• TikTok added a new setting for songs saved by users on Apple Music or Spotify, “Add songs to music app on the For You feed”. (source)
• TikTok added a new security feature for posts, “Content check”. (source)
• TikTok now allows users to create / to join a chat group via a QR Code or link. (source)
• TikTok moved the “Explore” section to the feed tabs. (source)
• TikTok added a “New” label for recent posts. (source)

January 2025 X (Twitter) social media updates

• X now has video analytics. (source)
• X added on Android a new AI-based feature for posts, “AI Search Suggestions”. (source)
• X added on desktop (web) a new FAB (Floating Action Button) for Grok AI. (source)
• X added a new “Parody account” label on mobile. (source)
• X added a new AI-based feature on desktop (web), “Post enhancer”. (source)
• X is working on a “News” tab. (source)
• X is working on a new AI-based feature for posts called “Post enhancer”. (source)
• X will soon have “video analytics”. (source)
• X added a new “Video” section in the sidebar (mobile). (source)

January 2025 YouTube social media updates

• YouTube will launch four new features for YouTube Premium (source):
  •  A 256kbps audio bitrate for videos.
  •  “Jump ahead” on YouTube (desktop).
  • “Picture-in-Picture” and “Smart downloads” for YouTube Shorts (iOS).
• YouTube added on mobile a new “Q&A” sticker for vertical live streams. (source)
• YouTube now allows all users create 3-minute long Shorts. (source)
• YouTube added on YouTube Studio (desktop) a new “Releases” tab (Channel Content). (source)
• YouTube is working on a “Share lyrics” feature for YouTube Music. (source)
• YouTube is testing on Android a new content discovery feature called “Play something”. (source)
• YouTube is testing a new feature for shorts creation, “Create video highlights”. It will be available in YouTube Studio. (source)
• YouTube is showing on iOS a “View All Posts” button in the main feed. (source)

January 2025 Google social media updates

• Google has launched a new “Brand report” in Google Ads. (source)
• Google is testing new search refinements features for the “People also ask” and “People also search” sections of the search results. (source)
• Google added a new attribute for vehicle listing ads, “Date first registered”. (source)
• Google Ads will soon introduce a new goal-based campaign, “Ads Search Max”. (source)
• Google Ads added a new “Chat” button at the top of the advertiser console. (source)
• Google Ads added two additional promo code options under the promotion details section (Promotional Assets), “Promo code (Bar code)” and “Promo code (QR code)”. (source)
• Google Ads added a consent checkbox for images. (source)
• Google has introduced a new feature that allows you to efficiently bulk manage special hours for all the businesses you handle within Google Business Profiles. (source)
• Google Search is testing a new label for local search results, “Frequently Saved”. (source)

January 2025 LinkedIn social media updates

• LinkedIn added two new AI-based features: a “Job Match” tool for job seekers and a “Recruitment AI Agent” for small businesses. (source)
• LinkedIn added a new feature for LinkedIn Games, “Playback overview”. (source)
• LinkedIn could soon introduce a feature that tracks the amount of time you spend viewing someone’s profile. (source)
• LinkedIn will launch a new badge renewal process for its LinkedIn Top Voice program. (source)
• LinkedIn is testing a new notification for videos, “People are watching [Username] video…”. (source)

January 2025 Bluesky social media updates

• Bluesky now has custom feeds for videos. (source)
• Bluesky is testing a “Trending Topics” section on iOS. This feature is available to all users. (source)
• Bluesky added a new video tab to profiles. (source)

January 2025 WhatsApp social media updates

• WhatsApp will soon allow users to share their status updates as Instagram Stories through Accounts Center. (source)
• WhatsApp is testing on Android a new badge count feature for chat filters. (source)
• WhatsApp is testing on Android a new “Music” sticker for status updates. (source)
• WhatsApp is testing on Android a new privacy feature that displays PIX keys on profiles. (source)
• WhatsApp is testing on iOS a bulk management feature for channels: Mute / Unmute, Read / Unread, Unfollow. (source)
• WhatsApp is working on a new AI-based feature for users, “Create an AI character”. (source)
• WhatsApp is working on a widget for Meta AI. (source)
• WhatsApp will replace the “Community” tab with a new one, “AIs”. (source)
• WhatsApp will soon allow users to create events in individual chats. (source)
• WhatsApp is testing two new default icons, one for contacts and one for group chats. (source)
• WhatsApp has rolled out four new updates for chats and stickers (source):
  • 30 backgrounds, filters and effects for images or videos sent in conversations.
  • Selfie Stickers.
  • Share a sticker pack.
  • A “double tap” actions for message reactions.
• WhatsApp will allow users to open a conversation with Meta AI from the “Chats” tab as well. (source)
• WhatsApp is working on a new feature for WhatsApp Channels, “Starred channels”. (source)
• WhatsApp will allow users to turn off or on animations for emojis, GIFs and stickers sent in conversations. (source)
• WhatsApp is working on a feature for WhatsApp Channels that will allow admins to add photos to polls. (source)
• WhatsApp will soon allow users to scan documents with the phone’s camera. (source)
• WhatsApp is testing a feature that simplifies group chat and community creation. (source)
• WhatsApp added a new default emoji reaction for messages, “Party Popper”. (source)
• WhatsApp will soon allow iOS users to add and manage multiple accounts. (source)
• WhatsApp is working on a welcome screen for the “AIs” tab. (source)
• WhatsApp added on iOS a new feature for WhatsApp Calls, “Call dialer”. (source)

January 2025 Spotify social media updates

• Spotify added a new “Create (+)” button in the global navigation bar. (source)
• Spotify added a new filter in the “Your library” section, “Podcasts & Courses”. (source)
• Spotify now enables users to view an artist’s top 10 most popular songs on mobile devices. (source)
• Spotify added a new “TikTok”-like feed in the “Explore” section, “Best New Artists 2025”. (source)
• Spotify added a new feature for podcasts, audiobooks and tracks, “Download to other devices”. (source)

January 2025 Tumblr social media updates

• Tumblr launched Tumblr TV (another TikTok competitor) to all users. (source)

January 2025 Substack social media updates

• Substack rolled out its livestreaming feature to all publishers. (source)

January 2025 Reddit social media updates

• Reddit launched a new ad format, “Ask Me Anything Ads”. (source)

January 2025 Snapchat social media updates

• Snapchat added a “Spotify Wrapped”-like feature for users. (source)
• Snapchat now allow users to promote their snaps. (source)

January 2025 Discord social media updates

• Discord is testing a virtual currency system, Discord Orbs. (source)
• Discord now allows users to play audio files without interruption. (source)

January 2025 Kick social media updates

• Kick added a “Live rewind” feature for live streams. (source)

January 2025 Netlfix social media updates

• Netflix added a new “Season Download Button” for iPhone and iPad users. (source)

January 2025 Twitch social media updates

• Twitch will allow users to pay for subscriptions with their payout balance. (source)
• Twitch will launch a new hype train emote, “Neurosama”. (source)
• Twitch added a new button for Twitch Clips, “Share to Instagram”. (source)

Keep Up with the Latest Social Media News

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