Head of Marketing at SocialBee
| The article was last updated on August 12, 2025. |
Instagram and Meta apps, in general, move fast. Blink and you might miss an update that could change how you create, share, or analyze your content. For social media managers, Instagram creators, and business owners, keeping up with these changes is essential for staying competitive and relevant. That is why we’ve created this tracker.
Each month, we give you a sneak peek into the most important Instagram changes, from new AI tools to changes in aspect ratio or enhanced drawing tools for Stories. Whether you want to try the latest Reels tools, take advantage of analytics upgrades, or discover new ways to connect with your audience, this resource helps you stay ahead of the curve.
If you want these updates delivered without the hassle of searching for them, subscribe to Shareable TL;DR. You will get SocialBee’s specialized newsletter with the latest social media news sent directly to your inbox every week, so you are always ready for Instagram’s next big change.
Get weekly social media updates in your inbox and stay on top of the latest news.
August 2025 Instagram updates
- Instagram is working on a new, interests-based feature for Instagram DMs, “Picks”. (source)
- Instagram will soon add support for more languages to its “Caption” sticker. (source)
- Instagram added a new “Repost” metric for regular feed posts and reels. (source)
- Instagram added more metrics for regular posts and reels within the “Insights” section. (source)
- Instagram added three new features to help you connect with close friends and discover relevant content (source):
- A “Friends” feed in the “Reels” tab.
- A “Friends” map for Instagram DMs.
- A new content sharing feature, “Repost.”
July 2025 Instagram app updates
- Instagram is testing a new “Link a Reel” feature for Instagram Reels. (source)
- Instagram increased its follower requirements for live-streaming to 1000 or more followers. (source)
- Instagram is working on the ability to add a photo to a post’s comment. (source)
- Instagram is working on a new sticker for Instagram Stories, “Crystall Ball”. (source)
- Instagram is testing a new feature for Instagram Reels, “Auto scroll”. (source)
- Instagram is testing a new feature for Instagram Reels, “Quiz”. (source)
- Instagram is testing a new UI for the story composer. (source)
- Instagram now shows how many likes each specific frame of an Instagram carousel post has received. (source)
- Instagram added a new font for Instagram Reels, “Rosalia”. (source)
- Instagram added two new features for business profiles, “DM Scheduling” and “DM Translation”. (source)
- Instagram users can now add a sticker to a story by swiping up. (source)
- Instagram added a new setting in the “Settings and privacy” menu, “Activity in Friends tab”. (source)
- Instagram now lets you to write or edit your profile bio with Meta AI. (source)
- Instagram now lets you to change the profile picture of your broadcast channel. (source)
- Instagram is automatically adding music to a post shared as a story. (source)
- Instagram now allows users to “Say hi” with a sticker as the first private message. (source)
- Instagram added a new font for Instagram Stories, “Rosalia”. (source)
- Instagram added a new AI-powered feature for Instagram Stories, “Generate Background”. (source)
- Instagram is rolling out the “Repost” feature to more users. (source)
- Instagram is showcasing trending songs in the “Add music” section of the post composer. (source)
- Instagram updated the “Song suggestions” feature for Instagram Stories with play/pause buttons. (source)
July 2025 Instagram Edits social media updates
- Instagram added three new features for Instagram Edits users (source):
- A new music category, “Royalty-free music”.
- An updated “Keyframe” editing feature that now allows users to easily apply stickers, text, and cutouts with precision.
- Another 10 new voice effects.
- Instagram added two new features for Instagram Edits users (source):
- New audio balance options.
- Three new filters for Reels, “Likes”, “Comments”, and “Saves”.
- Instagram Edits users can now directly share video content to Facebook as well. (source)
- Instagram added 150 new fonts and six new features for Instagram Edits users (source):
- Auto-cut silences from Reels.
- Extend track duration beyond your main clip.
- Import custom audio files.
- Preview clips while recording in-camera.
- Save drafts on Instagram.
- Swipe vertically through saved Reels and collections.
Make the most of Instagram’s updates
Instagram is constantly evolving, bringing new features to explore, metrics to analyze, and tools to enhance your creativity. To make the most of these changes, monitor your performance closely and adjust your strategy quickly.
If you find it challenging to keep up with the new Instagram features and news, get updates directly to your inbox by subscribing to Shareable TL;DR. It’s SocialBee’s specialized newsletter, designed to bring the latest social media news straight to your inbox every other week.
Get weekly social media updates in your inbox and stay on top of the latest news.
