Head of Marketing at SocialBee
| The article was last updated on August 22, 2025. |
Instagram and Meta apps, in general, move fast. Blink and you might miss an update that could change how you create, share, or analyze your content. For social media managers, Instagram creators, and business owners, keeping up with these changes is essential for staying competitive and relevant. That is why we’ve created this tracker.
Each week, we give you a sneak peek into the most important Instagram changes, from new AI tools to changes in aspect ratio or enhanced drawing tools for Stories. Whether you want to try the latest Reels tools, take advantage of analytics upgrades, or discover new ways to connect with your audience, this resource helps you stay ahead of the curve.
Bookmark this page and come back to it every week to discover the latest Instagram changes. If you want these updates (and more) delivered directly to your inbox, subscribe to Shareable TL;DR.
Get weekly social media updates in your inbox and stay on top of the latest news.
Also check out these weekly updated reports for even more social media news:
- 2025 Facebook updates
- 2025 X (Twitter) updates
- 2025 TikTok updates
- 2025 LinkedIn updates
- 2025 Threads updates
- 2025 Bluesky updates
August 2025 Instagram updates
- Instagram could add a new metric for posts and Reels, “Screenshots”. (source)
- Instagram is now promoting Instagram Edits features in the app’s main feed. (source)
- Instagram is testing on Android a new “Quick reply” button for Reels. (source)
- Instagram is testing a new tab in the “Reels” tab, “Following”. (source)
- Instagram could soon allow you to add “live photos” in a post. (source)
- Instagram is now labeling shared access accounts with “AI” instead of “Shared”. (source)
- Instagram is working on a new, interests-based feature for Instagram DMs, “Picks”. (source)
- Instagram will soon add support for more languages to its “Caption” sticker. (source)
- Instagram added a new “Repost” metric for regular posts and reels. (source)
- Instagram added more metrics for regular posts and reels within the “Insights” section. (source)
- Instagram added three new features to help you connect with friends and discover relevant content (source):
- A “Friends” feed in the “Reels” tab.
- A “Friends” map for Instagram DMs.
- A new content sharing feature, “Repost”.
August 2025 Instagram Edits social media updates
- Instagram added three new features for Instagram Edits users (source):
- “Easing curves” for keyframes.
- A “Snapping guides” feature to fit content to the frame of your video and align to the edges.
- The ability to swipe between reels in Insights to easily compare engagement rates.
July 2025 Instagram app updates
- Instagram is testing a new “Link a Reel” feature for Instagram Reels. (source)
- Instagram increased its follower requirements for live-streaming to 1000 or more followers. (source)
- Instagram is working on the ability to add a photo to a post’s comment. (source)
- Instagram is working on a new sticker for Instagram Stories, “Crystall Ball”. (source)
- Instagram is testing a new feature for Instagram Reels, “Auto scroll”. (source)
- Instagram is testing a new feature for Instagram Reels, “Quiz”. (source)
- Instagram is testing a new UI for the story composer. (source)
- Instagram now shows how many likes each specific frame of an Instagram carousel post has received. (source)
- Instagram added a new font for Instagram Reels, “Rosalia”. (source)
- Instagram added two new features for business profiles, “DM Scheduling” and “DM Translation”. (source)
- Instagram users can now add a sticker to a story by swiping up. (source)
- Instagram added a new setting in the “Settings and privacy” menu, “Activity in Friends tab”. (source)
- Instagram now lets you to write or edit your profile bio with Meta AI. (source)
- Instagram now lets you to change the profile picture of your broadcast channel. (source)
- Instagram is automatically adding music to a post shared as a story. (source)
- Instagram now allows users to “Say hi” with a sticker as the first private message. (source)
- Instagram added a new font for Instagram Stories, “Rosalia”. (source)
- Instagram added a new AI-powered feature for Instagram Stories, “Generate Background”. (source)
- Instagram is rolling out the “Repost” feature to more users. (source)
- Instagram is showcasing trending songs in the “Add music” section of the post composer. (source)
- Instagram updated the “Song suggestions” feature for Instagram Stories with play/pause buttons. (source)
July 2025 Instagram Edits social media updates
- Instagram added three new features for Instagram Edits users (source):
- A new music category, “Royalty-free music”.
- An updated “Keyframe” editing feature that now allows users to easily apply stickers, text, and cutouts with precision.
- Another 10 new voice effects.
- Instagram added two new features for Instagram Edits users (source):
- New audio balance options.
- Three new filters for Reels, “Likes”, “Comments”, and “Saves”.
- Instagram Edits users can now directly share video content to Facebook as well. (source)
- Instagram added 150 new fonts and six new features for Instagram Edits users (source):
- Auto-cut silences from Reels.
- Extend track duration beyond your main clip.
- Import custom audio files.
- Preview clips while recording in-camera.
- Save drafts on Instagram.
- Swipe vertically through saved Reels and collections.
June 2025 Instagram social media updates
- Instagram is working on a new AI-powered feature for Instagram Stories, “Weekly recap”. (source)
- Instagram is testing a new “Save” button on the main profile page. (source)
- Instagram renamed to “Reel creator” the “Video creator” user category. (source)
- Instagram added four new features for content creators (source):
- Edit Profile Grid.
- Live sharing from Spotify for Instagram Notes.
- New fonts for Instagram Reels and Stories starting June 30.
- Trial Reels for Instagram Reels (global rollout).
- Instagram launched a new UI for Instagram Notes. (source).
- Instagram now allows users to add a “WhatsApp Link” to their profiles. (source)
- Instagram added a “royalty-free” music section for Instagram Reels. (source)
- Instagram added two new features for content creators, “Weekly / Monthly Recaps” and “Celebrations”. (source)
- Instagram is testing a new feature for Instagram Stories, “Captions”. (source)
- Instagram is rolling out a new feature for Instagram Reels, “Suggested fixes”. (source)
- Instagram is rolling out a new customization feature for the profile sharing card, “Custom image”. (source)
- Instagram added a new shortcut in the Professional Dashboard, “Trial Reels”. (source)
- Instagram added a new AI-powered feature for Instagram Stories, “Expand”. (source)
- Instagram now lets you change the name of your broadcast channel from the “About channel” section. (source)
June 2025 Instagram Edits social media updates
- Instagram is testing a “Key frame” feature on Instagram Edits’s Android app. (source)
- Instagram added a new, AI-powered feature for Instagram Edits users, “Restyle”. (source)
- Instagram added this week three new features for Instagram Edits users (source):
- “Teleprompter” in Camera Mode.
- A new setting for overlays, “Opacity”.
- A new feature for Instagram Reels, “Badges”.
- Instagram will soon add a “Teleprompter” feature for Instagram Edits users. (source)
Make the most of Instagram’s updates
Instagram is constantly evolving, bringing new features to explore, metrics to analyze, and tools to enhance your creativity. To make the most of these changes, monitor your performance closely and adjust your strategy quickly.
If you want a simpler way to stay ahead, SocialBee makes it easy. As an Instagram scheduler, it lets you plan and publish posts, Reels, Stories, and carousels in advance, create tailored captions and visuals with AI, manage all your comments and DMs from a single social inbox, and track campaign performance from one dashboard.
You can try SocialBee free for 14 days and see how much easier it is to manage your Instagram presence.
If you prefer not to track every change yourself, you can subscribe to Shareable TL;DR, SocialBee’s weekly newsletter, to get a concise roundup of the most important social media updates delivered straight to your inbox.
Get weekly social media updates in your inbox and stay on top of the latest news.
