Head of Marketing at SocialBee
| The article was last updated on August 12, 2025. |
Meta and Facebook are reshaping how people connect, create, and do business across the company’s family of platforms. Each week brings new tools for videos, photos, and interactive features designed to make your feed more engaging, and in some cases, to give you more control over privacy and security.
From AI-powered creative options to advertising changes that help you use data more effectively, these updates are meant to help you find new audiences and reach them in ways they already like.
In this updated weekly roundup, you’ll see the latest developments month by month, covering everything from ads and AI to social and VR innovations. We’ll also note what’s available now, what’s still rolling out, and how you can adapt quickly to keep your presence strong across Facebook, Instagram, WhatsApp, and more.
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August 2025 Meta and Facebook updates
August 2025 Meta Ads updates
- Meta expanded the “Value Rule” feature to more ad accounts. (source)
August 2025 Meta AI updates
- Meta added a new feature on Meta AI’s mobile apps, “Imagine yourself.” (source)
- Meta launched the “Custom AIs” and Meta AI Studio for its EU Facebook and Facebook Messenger users as well. (source)
August 2025 Meta VR updates
- Meta now allows Facebook, Instagram, and WhatsApp users to create multiple avatars. (source)
- Meta added a new conversational AI chatbot to its Horizon Worlds Desktop Editor. (source)
July 2025 Meta and Facebook updates
July 2025 Meta (Ads) social media updates
- Meta is working on an “AI-powered search ad product” for Facebook and Instagram. (source)
- Meta will soon ban all political, electoral, and social issue ads in Europe (EU27) due to EU’s Transparency and Targeting of Political Advertising Act. (source)
- Meta now allows advertisers to add multiple words in one filter. (source)
- Meta now allows advertisers to use the same creatives, setup flow, and ad budget for WhatsApp Ads as well through a new “centralized campaigns” feature in Meta Ads Manager. (source)
- Meta now allows businesses to add a WhatsApp button to their Google Business profiles. (source)
- Meta added a “Direct calling” feature for larger brands with a WhatsApp Business account. (source)
July 2025 Meta (AI) social media updates
- Meta is rolling out “Custom AIs” for its Instagram users in the EU. (source)
- Meta could add AI-powered effects for Instagram Stories. (source)
- Meta is testing in the EU a new AI-powered feature for WhatsApp Chats, “AI Chat Wallpapers.” (source)
- Meta is testing in the EU a new AI-powered feature for WhatsApp Calls, “Meta AI Call.” (source)
- Meta now allows its EU users to generate images with Meta AI, but only on desktop (web).(source)
- Meta is preparing the launch of the “Restyle” feature for its European Union users as well. (source)
July 2025 Meta (Misc) social media updates
- Meta is gifting Meta Verified subscriptions to selected creators. (source)
- Meta is promoting the Meta Verified Business tiers through a new message shown in Instagram Search, “Learn more about who appears first in search.” (source)
- Meta added a new “Enhanced Marketing Messages” feature for Facebook Messenger. (source)
July 2025 Facebook social media updates
- Facebook is testing on iOS two new tabs in the “Reels” section, “For You” and “Explore.” (source)
- Facebook added on iOS a new “Ride the trend” feature. (source)
- Facebook added a new setting for Facebook Reels, “Mute.” (source)
- Facebook is now expanding the reach of high-quality content. (source)
- Facebook will now focus on demoting “unoriginal” (repurposed) content with a new algorithm update. (source)
- Facebook now allows users to add music to text posts as well. (source)
- Facebook is rolling out the ability to create GIF notes to more users. (source)
- Facebook added a new option to add music to text posts, but only with colored or generated backgrounds. (source)
- Facebook added a new AI-powered feature for users, “Imagine yourself.” (source)
July 2025 Facebook Messenger social media updates
- Facebook Messenger added on iOS a new account protection tool. (source)
- Facebook Messenger added on iOS a new “Remix” feature for notes. (source)
- Facebook Messenger now allows users to mention friends in a note. (source)
- Facebook Messenger added a “Previews” setting for content shared from Facebook. (source)
- Facebook Messenger now allows users to add “GIF Notes.” (source)
Stay up to date with the latest Meta and Facebook news
Staying ahead means simply knowing what’s new and acting on it.
By tracking these updates in one place, you’ll be ready to adapt faster and make informed decisions about where to invest your time and budget.
Keep this page bookmarked for the latest developments, and start thinking now about how to integrate these new tools and policies into your strategy for the months ahead.
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