(December 8) 2025 Meta & Facebook updates and news

Also check out these weekly updated reports for even more social media news:

• 2025 Instagram updates
• 2025 X (Twitter) updates
• 2025 TikTok updates
• 2025 LinkedIn updates
• 2025 Threads updates
• 2025 Bluesky updates

December 2025 Meta (Ads) updates

• Meta added a new ad objective for lead generation campaigns, “Chat on WhatsApp.” (source)

December 2025 Meta (AI) updates

• Meta now allows its Facebook Messenger users based in the EU to create chat themes with Meta AI. (source)
• Meta added a new, AI-powered feature for its Facebook users, “Restyle your profile picture.” (source)

December 2025 Facebook updates

• Facebook launched a YouTube account for content creators. (source)

December 2025 Facebook Messenger updates

• Facebook Messenger added a new “Language detection” feature on iOS. (source)
• Facebook Messenger now allows businesses to receive calls. (source)

November 2025 Meta (Ads) updates

• Meta updated its Ads Manager to make Advantage+ automation tools the default option for new ad campaigns. (source)
• Meta rolled out a new wave of AI-driven updates to help businesses attract and convert higher-quality leads (source):
  • Meta’s Advantage+ Leads Campaigns are now available globally.
  • Meta is testing an automated lead generation feature that gives advertisers the ability to promptly engage with a lead on Messenger: “Chat with your leads on Messenger.”
  • Meta now allows advertisers to generate leads through both website and instant forms.
  • Meta added two lead verification tools, “SMS by phone number” and “Work email.”
• Meta is also testing a third method, “Address Verification.”
• Meta will remove the “Messenger inbox” ad placement on November 11. (source)
• Meta is rolling out the “CTA Sticker” feature to more advertisers. (source)
• Meta added new features and ad formats for Threads (source):
  • 4:5 ad rendering for image and video ads.
  • Two new formats are rolling out globally: “Static carousels” and “Video ads”.
  • Placement Asset Customization.

November 2025 Meta (AI) updates

• Meta now promotes on Instagram its AI-powered content creation tools through a new carousel in the “For you” feed. (source)
• Meta added a new “Lip Sync” feature on Meta AI’s mobile apps. (source)
• Meta launched its AI-powered “Text Restyle” feature for Instagram Stories in the EU as well. (source)
• Meta launched its “Vibes” feed in the EU. (source)
• Meta launched the “AI Images” feature for its Facebook Messenger users based in the EU. (source)
• Meta added a new “Restyle” feature for Instagram Stories. (source)

November 2025 Meta (Misc) updates

• Meta now allows all Instagram users to request a community note. (source)
• Meta is planning to expand its “Community Notes” feature to more regions. (source)
• Meta added a new “Auto clear search history” setting. (source)
• Meta added a dedicated settings page for managing app cookies. (source)
• Meta enhanced the viewing experience for Instagram users by adding support for Dolby Vision and ambient viewing environment (AMVE) on the iOS app. (source)
• Meta now automatically adds videos to Meta Rights Manager if the “Autoprotect” feature is enabled. (source)
• Meta now allows brands and content creators to create and manage Story Highlights from the Meta Business Suite as well. (source)
• Meta is deprecating the “Facebook Like” and “Facebook Comment” buttons for websites. (source)
• Meta now allows Meta Business Suite app users to invite collaborators for both Instagram and Facebook posts. (source)
• Meta will discontinue the Creator Management Tools on December 1st, 2025. (source)

November 2025 Meta (VR) updates

• Meta is testing a new “Virtual try-on” feature for selected Facebook Marketplace listings (furniture and home décor items). (source)
• Meta now highlights Reels created via Meta Ray Ban glasses within its apps. (source)

November 2025 Meta (xR) updates

• Meta added four video recording stability options for Meta / Ray-Ban owners: “Low”, “Medium”, “High”, and “Auto.” (source)

November 2025 Facebook updates

• Facebook now hides comments that are likely to be spam. (source)
• Facebook has added a new naming option in Facebook Groups, “Nicknames.” (source)
• Facebook is offering content creators a bonus for cross-posting to Groups. (source)
• Facebook added a new “Content Protection” feature for its users. (source)
• Facebook is testing a feature that will allow you to hide the “People You May Know” carousel. (source)
• Facebook now allows users to choose between two page types, “Business” and “Creator.” (source)

November 2025 Facebook Messenger updates

• Facebook Messenger is testing a new indicator in the chats tab that shows when a message includes a voice note. (source)
• Facebook is testing the ability to create notes from the feed story composer button. (source)
• Facebook added a new “Earning Potential” section for Facebook Pages. (source)
• Facebook added a new “Extra Bonus” feature for selected creators. (source)
• Facebook added a “Meta Support Assistant” shortcut in the “Help and support” section of the main menu. (source)
• Facebook is testing a new, cleaner design for the buttons shown in the “+” menu on iOS. (source)
• Facebook is testing a new design and a new position for the “Like”, “Comment” and “Share” buttons on iOS. (source)
• Facebook Group admins now have the option to change their groups privacy from private to public. (source)
• Facebook Messenger is now showing a “People You May Know” carousel on the app’s main page. (source)

October 2025 Meta (Ads) updates

• Meta expanded its ad certification partnerships with Integral Ad Science, DoubleVerify, and Scope3 to Threads placements. (source)
• Meta announced three recent changes to engaged-view attribution (source):
  • Engaged views for video are now counted after 5 seconds.
  • Engaged-views is also available when maximizing value now.
  • 1-day engaged-vides for image ads are no longer available.
• Meta is replacing the ‘Post Engagement’ conversion type for engagement campaigns with a new ‘Maximize Interactions’ performance goal. (source)
• Meta used New York Advertising Week to reinforce its vision on AI as the foundation of its advertising ecosystem with a new wave of features and tools (source):
  • Content Creators
    • Two new APIs, Facebook Creator Discovery and Instagram Creator Marketplace.
    • A new “AI-recommended Collabs” feature.
  • Meta Ads Manager
    • A new “Business AI” tool that acts as a sales concierge / sales agent.
    • A new, in-app “Virtual try-on” feature for fashion brands.
    • A new “AI Sticker CTA” sticker for Facebook Reels.
    • Three new features for Meta Advantage+ campaigns, “AI Dubbing”, “AI-generated music” and “Persona-based image generation.”
  • Meta AI
    • Meta AI business assistant.
• Meta will soon begin using your interactions with Meta AI in order to improve its ad targeting systems. (source)
• Meta will phase out the “Automated Ads” feature next year in favor of its AI‑powered Advantage+ ad tools. (source)
• Meta added a new “CTA (Call-to-Action)” button for sales campaigns, “WhatsApp sign-up offer.” (source)

October 2025 Meta (AI) updates

• Meta added a new “Open app” button on Instagram for Meta AI. (source)
• Meta added support for two new languages within the “Translate with Meta AI” feature for Instagram Reels, Hindi and Portuguese. (source) The company is also working on two new features for Reels Translation, “Text and caption stickers” and “Translating reels with multiple speakers.”
• Meta added a new, AI-powered feature that can create content such as posts, Stories, or Reels to welcome new followers to your Page. (source)
• Meta now allows Facebook Messenger users to initiate a call with Meta AI. (source)
• Meta changed the default icon for Meta AI apps to “Dark Mode.” (source)
• Meta added a new feature on Facebook and Instagram, “Restyle.” (source)
• Meta Verified users will have their Meta AI usernames reserved for them on the platform. (source)

October 2025 Meta (VR) updates

• Meta now allows Meta Quest owners to launch PC VR games directly from the Horizon OS library. (source)

October 2025 Meta (Misc) updates

• Meta added new safety features for its Facebook Messenger and WhatsApp users as follows (source):
  • Facebook Messenger: Meta is testing more advanced scam detection features in chats, “AI scam reviews,” and a warning message for scammy messages.
  • WhatsApp: Meta now displays a warning message when you try to share your screen with someone who isn’t in your contacts during a video call.
• Meta now allows Meta Business Suite users to block contacts who message their WhatsApp number. (source)
• Meta added a new feature for Meta Verified subscribers, “Custom chat themes.” (source)
• Meta will remove the ability to select multiple business assets from Meta Business Suite. (source)

October 2025 Facebook updates

• Facebook added a new monetization feature for content creators, “Brand deals.” (source)
• Facebook added a new setting for Facebook Subscriptions, “Flash Sale.”(source)
• Facebook is testing a new “Title” feature for Facebook Reels. (source)
• Facebook now allows users to create a shorter version of a reel as well. (source)
• Facebook updated the profile / page creation process with a new look. (source)
• Facebook says that all videos you upload to Facebook are now reels. (source)
• Facebook added two new features for Facebook Reels, “Friend likes bubbles” and “AI-powered search recommendations.” (source)
• Facebook added two new fan engagement features for content creators, “Fan Challenges” and “Custom Top Fan Badges.” (source)
• Facebook a new filter for notifications, “Monetization.” (source)

September 2025 Meta Ads updates

• Meta added a new setting for ad campaigns, “Format display options.” (source)
• Meta added a new “Ad sequencing” feature for auction-type campaigns. (source)
• Meta removed the “Facebook video feeds” ad placement. (source)
• Meta announced several product updates that will help brands tap into the discussions happening on Facebook, Instagram, and Threads (source):
  • Instagram
    • Meta launched a new ad format for all advertisers, “Reels Trending Ads.”
  • Threads
    • Meta is testing three new ad formats for Threads: Carousel Ads, Advantage+ Catalog ads, and Advantage+ App ads.
    • Meta now allows brands without a Threads profile to use their Instagram or Facebook account for Threads ads.
  • Meta
    • Meta is adding a new feature for brand campaigns, “AI-Powered Value Rules.”
    • Meta is adding a new feature for ad campaigns, “Landing Page View Optimization.”
• Meta added a new “Restricted Words” setting for AI-generated texts in the Meta Advantage+ campaign setup. (source)

September 2025 Meta AI updates

• Meta now allows Facebook Messenger users based in the EU to edit images with Meta AI, but this feature is limited to smartphones with Android 15. (source)
• Meta now allows Instagram users to create a group chat with Meta AI. (source)
• Meta is rolling out the first AI-powered feature for Instagram Edits, “Restyle.” (source)
• Meta added on Instagram a new feature for Meta AI, “Tasks.” (source)
• Meta launched the “Discover” feed for Meta AI users in the EU as well. (source)

September 2025 Meta (VR) updates

• Meta added a new feature for Meta Quest owners, “Hyperscape Capture.” (source)

September 2025 Meta (Misc) updates

• Meta is testing new features for its crowdsourced, fact-checking Meta Community Notes program as follows (source):
  • The ability to rate a note.
  • The ability to request a note.
  • Users will get notified when posts they’ve interacted with will receive a Community Note.
  • Meta now allows all users to join its Community Notes program.

September 2025 Facebook updates

• Facebook added a new “Notifications timing” feature for app notifications. (source)
• Facebook added two new features for Facebook Dating, “Meet Cute” and a “Dating assistant.” (source)
• Facebook added a new feature for Facebook Groups on iOS, “Topics.” (source)
• Facebook has added a new feature called “Insights” for broadcast channels created by Pages on iOS. (source)
• Facebook now celebrates your page’s anniversary. (source)
• Facebook relaunched the “Poke” feature. (source)
• Facebook now allows users to snooze automatic music suggestions for 30 days (Facebook Stories). (source)
• Facebook now allows businesses, content creators, and regular users to upload subtitles and/or audio tracks for video stories. (source)

September 2025 Facebook Messenger updates

• Facebook Messenger added a new “Mood” feature for Messenger Notes on iOS. (source)

August 2025 Meta Ads updates

• Meta is rolling out the “Instagram follows” metric to more ad accounts. (source)
• Meta added a new feature for all campaigns objectives, “Value Rules”. (source)
• Meta now allows all businesses enrolled in the Brand Rights Protection Program to report at scale suspected scam ads. (source)
• Meta expanded the “Value Rule” feature to more ad accounts. (source)

August 2025 Meta AI updates

• Meta announced a new partnership with Midjourney. (source)
• Meta added a new AI-powered feature for its Facebook users based in the European Union, “Help me write”. (source)
• Meta added a new AI-powered feature for its Instagram users based in the European Union, “Rewrite”. (source)
• Meta added a new AI-powered feature for Facebook and Instagram Reels, “Audio Translations”. (source)
• Meta now allows its Instagram EU users to generate images with Meta AI. (source)
• Meta now allows its Instagram EU users to edit an image with Meta AI. (source)
• Meta added a new feature on Meta AI’s mobile apps, “Imagine yourself”. (source)
• Meta launched the “Custom AIs” and Meta AI Studio for its EU Facebook and Facebook Messenger users as well. (source)

August 2025 Meta Business Suite updates

• Meta now allows Meta Business Suite users to create mixed media posts (photos + videos). (source)

August 2025 Meta VR updates

• Meta now allows Facebook, Instagram, and WhatsApp users to create multiple avatars. (source)
• Meta added a new conversational AI chatbot to its Horizon Worlds Desktop Editor. (source)

August 2025 Meta (Misc) updates

• Meta added a new feature for Meta Verified subscribers, “Search optimization”. (source)
• Meta no longer requires Meta Verified subscribers to upload their ID in order to verify their identity when updating their profile picture. (source)

August 2025 Facebook social media updates

• Facebook added a new sticker for Facebook Stories on iOS, “WhatsApp.” (source)
• Facebook updated the beta app icon with the new “Liquid Glass” design. (source)
• Facebook is testing on iOS a new, centered UI for the story composer. (source)
• Facebook has brought back the ability to quickly access messages in the main app. (source)

August 2025 Facebook Messenger social media updates

• Facebook Messenger allows users to create custom stickers. (source)
• Facebook Messenger added support for AI characters in group chats. (source)

July 2025 Meta (Ads) social media updates

• Meta is working on an “AI-powered search ad product” for Facebook and Instagram. (source)
• Meta will soon ban all political, electoral, and social issue ads in Europe (EU27) due to EU’s Transparency and Targeting of Political Advertising Act. (source)
• Meta now allows advertisers to add multiple words in one filter. (source)
• Meta now allows advertisers to use the same creatives, setup flow, and ad budget for WhatsApp Ads as well through a new “centralized campaigns” feature in Meta Ads Manager. (source)
• Meta now allows businesses to add a WhatsApp button to their Google Business profiles. (source)
• Meta added a “Direct calling” feature for larger brands with a WhatsApp Business account. (source)

July 2025 Meta (AI) social media updates

• Meta is rolling out “Custom AIs” for its Instagram users in the EU. (source)
• Meta could add AI-powered effects for Instagram Stories. (source)
• Meta is testing in the EU a new AI-powered feature for WhatsApp Chats, “AI Chat Wallpapers.” (source)
• Meta is testing in the EU a new AI-powered feature for WhatsApp Calls, “Meta AI Call.” (source)
• Meta now allows its EU users to generate images with Meta AI, but only on desktop (web).(source)
• Meta is preparing the launch of the “Restyle” feature for its European Union users as well. (source)

July 2025 Meta (Misc) social media updates

• Meta is gifting Meta Verified subscriptions to selected creators. (source)
• Meta is promoting the Meta Verified Business tiers through a new message shown in Instagram Search, “Learn more about who appears first in search.” (source)
• Meta added a new “Enhanced Marketing Messages” feature for Facebook Messenger. (source)

July 2025 Facebook social media updates

• Facebook is testing on iOS two new tabs in the “Reels” section, “For You” and “Explore.” (source)
• Facebook added on iOS a new “Ride the trend” feature. (source)
• Facebook added a new setting for Facebook Reels, “Mute.” (source)
• Facebook is now expanding the reach of high-quality content. (source)
• Facebook will now focus on demoting “unoriginal” (repurposed) content with a new algorithm update. (source)
• Facebook now allows users to add music to text posts as well. (source)
• Facebook is rolling out the ability to create GIF notes to more users. (source)
• Facebook added a new option to add music to text posts, but only with colored or generated backgrounds. (source)
• Facebook added a new AI-powered feature for users, “Imagine yourself.” (source)

July 2025 Facebook Messenger social media updates

• Facebook Messenger added on iOS a new account protection tool. (source)
• Facebook Messenger added on iOS a new “Remix” feature for notes. (source)
• Facebook Messenger now allows users to mention friends in a note. (source)
• Facebook Messenger added a “Previews” setting for content shared from Facebook. (source)
• Facebook Messenger now allows users to add “GIF Notes.” (source)