Head of Marketing at SocialBee
| The article was last updated on September 19, 2025. |
Meta and Facebook are reshaping how people connect, create, and do business across the company’s family of platforms. Each week brings new tools for videos, photos, and interactive features designed to make your feed more engaging, and in some cases, to give you more control over privacy and security.
From AI-powered creative options to algorithm changes, these updates are meant to help you stay ahead.
In this roundup, you’ll see the latest developments month by month, covering everything from ads and AI to social and VR innovations. We’ll also note what’s available now, what’s still rolling out, and how you can adapt quickly to keep your presence strong.
We update this article every week; bookmark it so you can revisit and get fresh ideas to refine your Twitter strategy.
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Also check out these weekly updated reports for even more social media news:
- 2025 Instagram updates
- 2025 X (Twitter) updates
- 2025 TikTok updates
- 2025 LinkedIn updates
- 2025 Threads updates
- 2025 Bluesky updates
September 2025 Meta Ads updates
- Meta announced several product updates that will help brands tap into the discussions happening on Facebook, Instagram, and Threads (source):
- Instagram
- Meta launched a new ad format for all advertisers, “Reels Trending Ads.”
- Threads
- Meta is testing three new ad formats for Threads: Carousel Ads, Advantage+ Catalog ads, and Advantage+ App ads.
- Meta now allows brands without a Threads profile to use their Instagram or Facebook account for Threads ads.
- Meta
- Meta is adding a new feature for brand campaigns, “AI-Powered Value Rules.”
- Meta is adding a new feature for ad campaigns, “Landing Page View Optimization.”
- Instagram
- Meta added a new “Restricted Words” setting for AI-generated texts in the Meta Advantage+ campaign setup. (source)
September 2025 Meta AI updates
- Meta is rolling out the first AI-powered feature for Instagram Edits, “Restyle.” (source)
- Meta added on Instagram a new feature for Meta AI, “Tasks.” (source)
- Meta launched the “Discover” feed for Meta AI users in the EU as well. (source)
September 2025 Meta (VR) updates
- Meta added a new feature for Meta Quest owners, “Hyperscape Capture.” (source)
September 2025 Meta (Misc) updates
- Meta is testing new features for its crowdsourced, fact-checking Meta Community Notes program as follows (source):
- The ability to rate a note.
- The ability to request a note.
- Users will get notified when posts they’ve interacted with will receive a Community Note.
- Meta now allows all users to join its Community Notes program.
September 2025 Facebook updates
- Facebook added a new feature for Facebook Groups on iOS, “Topics.” (source)
- Facebook has added a new feature called “Insights” for broadcast channels created by Pages on iOS. (source)
- Facebook now celebrates your page’s anniversary. (source)
- Facebook relaunched the “Poke” feature. (source)
- Facebook now allows users to snooze automatic music suggestions for 30 days (Facebook Stories). (source)
- Facebook now allows businesses, content creators, and regular users to upload subtitles and/or audio tracks for video stories. (source)
September 2025 Facebook Messenger updates
- Facebook Messenger added a new “Mood” feature for Messenger Notes on iOS. (source)
August 2025 Meta Ads updates
- Meta is rolling out the “Instagram follows” metric to more ad accounts. (source)
- Meta added a new feature for all campaigns objectives, “Value Rules”. (source)
- Meta now allows all businesses enrolled in the Brand Rights Protection Program to report at scale suspected scam ads. (source)
- Meta expanded the “Value Rule” feature to more ad accounts. (source)
August 2025 Meta AI updates
- Meta announced a new partnership with Midjourney. (source)
- Meta added a new AI-powered feature for its Facebook users based in the European Union, “Help me write”. (source)
- Meta added a new AI-powered feature for its Instagram users based in the European Union, “Rewrite”. (source)
- Meta added a new AI-powered feature for Facebook and Instagram Reels, “Audio Translations”. (source)
- Meta now allows its Instagram EU users to generate images with Meta AI. (source)
- Meta now allows its Instagram EU users to edit an image with Meta AI. (source)
- Meta added a new feature on Meta AI’s mobile apps, “Imagine yourself”. (source)
- Meta launched the “Custom AIs” and Meta AI Studio for its EU Facebook and Facebook Messenger users as well. (source)
August 2025 Meta Business Suite updates
- Meta now allows Meta Business Suite users to create mixed media posts (photos + videos). (source)
August 2025 Meta VR updates
- Meta now allows Facebook, Instagram, and WhatsApp users to create multiple avatars. (source)
- Meta added a new conversational AI chatbot to its Horizon Worlds Desktop Editor. (source)
August 2025 Meta (Misc) updates
- Meta added a new feature for Meta Verified subscribers, “Search optimization”. (source)
- Meta no longer requires Meta Verified subscribers to upload their ID in order to verify their identity when updating their profile picture. (source)
August 2025 Facebook social media updates
- Facebook added a new sticker for Facebook Stories on iOS, “WhatsApp.” (source)
- Facebook updated the beta app icon with the new “Liquid Glass” design. (source)
- Facebook is testing on iOS a new, centered UI for the story composer. (source)
- Facebook has brought back the ability to quickly access messages in the main app. (source)
August 2025 Facebook Messenger social media updates
- Facebook Messenger allows users to create custom stickers. (source)
- Facebook Messenger added support for AI characters in group chats. (source)
July 2025 Meta (Ads) social media updates
- Meta is working on an “AI-powered search ad product” for Facebook and Instagram. (source)
- Meta will soon ban all political, electoral, and social issue ads in Europe (EU27) due to EU’s Transparency and Targeting of Political Advertising Act. (source)
- Meta now allows advertisers to add multiple words in one filter. (source)
- Meta now allows advertisers to use the same creatives, setup flow, and ad budget for WhatsApp Ads as well through a new “centralized campaigns” feature in Meta Ads Manager. (source)
- Meta now allows businesses to add a WhatsApp button to their Google Business profiles. (source)
- Meta added a “Direct calling” feature for larger brands with a WhatsApp Business account. (source)
July 2025 Meta (AI) social media updates
- Meta is rolling out “Custom AIs” for its Instagram users in the EU. (source)
- Meta could add AI-powered effects for Instagram Stories. (source)
- Meta is testing in the EU a new AI-powered feature for WhatsApp Chats, “AI Chat Wallpapers.” (source)
- Meta is testing in the EU a new AI-powered feature for WhatsApp Calls, “Meta AI Call.” (source)
- Meta now allows its EU users to generate images with Meta AI, but only on desktop (web).(source)
- Meta is preparing the launch of the “Restyle” feature for its European Union users as well. (source)
July 2025 Meta (Misc) social media updates
- Meta is gifting Meta Verified subscriptions to selected creators. (source)
- Meta is promoting the Meta Verified Business tiers through a new message shown in Instagram Search, “Learn more about who appears first in search.” (source)
- Meta added a new “Enhanced Marketing Messages” feature for Facebook Messenger. (source)
July 2025 Facebook social media updates
- Facebook is testing on iOS two new tabs in the “Reels” section, “For You” and “Explore.” (source)
- Facebook added on iOS a new “Ride the trend” feature. (source)
- Facebook added a new setting for Facebook Reels, “Mute.” (source)
- Facebook is now expanding the reach of high-quality content. (source)
- Facebook will now focus on demoting “unoriginal” (repurposed) content with a new algorithm update. (source)
- Facebook now allows users to add music to text posts as well. (source)
- Facebook is rolling out the ability to create GIF notes to more users. (source)
- Facebook added a new option to add music to text posts, but only with colored or generated backgrounds. (source)
- Facebook added a new AI-powered feature for users, “Imagine yourself.” (source)
July 2025 Facebook Messenger social media updates
- Facebook Messenger added on iOS a new account protection tool. (source)
- Facebook Messenger added on iOS a new “Remix” feature for notes. (source)
- Facebook Messenger now allows users to mention friends in a note. (source)
- Facebook Messenger added a “Previews” setting for content shared from Facebook. (source)
- Facebook Messenger now allows users to add “GIF Notes.” (source)
Stay up to date with the latest Meta and Facebook news
Staying ahead means simply knowing what’s new and acting on it.
By tracking these updates in one place, you’ll be ready to adapt faster and make informed decisions about where to invest your time and budget.
If you want a simpler way to stay ahead, SocialBee makes it easy. As a Facebook scheduler, it lets you plan and publish posts in advance, create tailored content with AI, manage all your comments and messages from a single social inbox, and track campaign performance from one dashboard. This allows you to respond to new Facebook features and policy changes without overhauling your entire workflow.
You can try SocialBee free for 14 days and see how much easier it is to manage your Facebook presence.
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