Best Bluesky post ideas & tips for 2025

Best Bluesky post ideas & tips for 2025

Picture of Written by Andra
Written by Andra

Content Writer at SocialBee

So, you’ve created a new account, but you’re not sure what your Bluesky posts should be about? Whether you’re looking to share something fun or informative, we’ve rounded up seven simple post ideas to keep things interesting. 

With examples to learn from, you’ll find it easier to create content that resonates with your new Bluesky following.

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Short Summary

  • Bluesky stands out as a social network from Twitter and Threads by giving users more freedom. Built on the AT Protocol, it lets users create custom experiences instead of being locked into one platform. With Bluesky Social’s Firehose API, users control reply relationships, metadata, and moderation, making it a more flexible alternative to ad-driven platforms.
  • Good Bluesky posts spark conversations. Behind-the-scenes moments make brands more relatable, while industry insights with links keep followers informed. Fun, casual posts build engagement, and how-to guides add credibility. Mixing these keeps content fresh and connects with the right audience.
  • Jumping on trends helps reach more users. Duolingo does this well with memes that are fun and shareable. Trends fade fast, so acting quickly increases visibility and engagement.
  • A good announcement is clear and direct. Graze Social explains what’s new in a sentence, adds a link or media attachment, and includes a call to action. Asking for feedback keeps the post relevant and encourages more interaction.
  • Posting once or twice a day keeps your account active. Quote posts and replies help posts reach more users. 
  • Real engagement matters most. Adding a specific hashtag and using custom feeds also help the right audience find your content.

Why Bluesky is the social media platform to watch in 2025

Bluesky saw massive growth in 2024, adding over 23 million users as former Twitter/X users migrated to the platform. Key events, like X’s policy changes and political shifts, helped drive this surge.

One of the biggest draws of the Bluesky app has been its decentralized model, which gives users more control over their experience. Core features like custom domains and the ability to use your own domain for verification have appealed to those looking to establish credibility and independence online.

The Bluesky community has also embraced the platform’s unique approach to content discovery, particularly through the feeds page, which allows users to curate and follow algorithm-free, customized feeds.

Top Bluesky 7 post ideas for engagement

Not sure what to post on Bluesky? Engaging your audience comes down to sharing valuable content, sparking conversations, and staying relevant. That’s why we’ve put together a collection of Bluesky tips, so you can be the highlight of users’ main feed.

Here are 7 post ideas you could share on Bluesky social:

  1. Share behind-the-scenes moment
  2. Share industry insights
  3. Stay fun and casual
  4. Start conversations with thought-provoking questions
  5. Showcase your expertise with tips and how-tos
  6. Tap into trends
  7. Talk about new products and features

1. Share behind-the-scenes moments

Sharing behind-the-scenes moments is a great way to engage your audience on Bluesky. 

These posts offer a look at what goes on beyond the polished content you usually share, whether it’s a sneak peek of a new project you’re working on, a day in the life of your team, or the setup for an upcoming event. They help humanize your brand, build trust, and make your followers feel like insiders.

In this example from Teen Vogue, they share real-time footage from the Teen Vogue Summit, featuring Laufey in conversation with executive editor Dani Kwateng. 

teen vogue bluesky post

This kind of post works well because it brings followers into the event, offering a glimpse of what’s happening in real time. By including media attachments like photos and using relevant hashtags, it also encourages Bluesky users to engage, discuss, and follow along.

2. Share industry insights

Keep your Bluesky feed informative by sharing trends, research, and updates from your industry. Posts like these help your community stay informed and spark discussions with other professionals.

In this example, the European Medicines Agency shares a key milestone, linking to their website for more details. 

european medicines agency bluesky post

Adding a link makes it easy for users to access additional details, while hashtags help categorize content and improve discoverability. 

For example, hashtags like #medicines and #vaccines ensure that professionals searching for these topics can find and engage with the post. Including a brief description or key takeaway from the shared link also encourages discussion and provides context for those scrolling through their own feed.

If you have industry news, share a concise summary, provide a credible source, and invite your audience to weigh in.

3. Stay fun and casual

Not every post needs to be serious. Sometimes, humor works best. Fun, lighthearted content helps show off your personality and be more memorable.

Wendy’s does this well by keeping their tone casual and playful. Instead of pushing promotions, they focus on personality. 

wendy's bluesky post

Want to try this without sounding cringe? Here’s how to create funny content that will pop up in the Discover feed:

  • Lean into relatable humor. Think of everyday experiences your audience would laugh at. For example, if you’re in tech, joke about endless Zoom calls. If you’re in fitness, make fun of leg day struggles.
  • Use memes, but make them your own. Instead of just reposting trending memes, tweak them in your own posts to fit your brand’s voice. Bonus points if you can make them hyper-specific to your niche.
  • Tap into internet slang, sparingly. Words like “rizz” work if your brand already has a casual, Gen Z-friendly voice. But forcing slang can feel out of place. If it wouldn’t sound natural in a conversation, skip it.
  • Embrace self-awareness. If your brand has quirks (like a long checkout process or a niche product), playfully acknowledge them. Audiences appreciate brands that don’t take themselves too seriously.
  • Test different styles. Not every brand needs to be a meme lord. Try witty one-liners, playful replies, or sarcastic takes on industry trends. See what resonates with your audience.

Funny content should feel effortless, not forced. If a joke doesn’t land, pivot and try again. The goal is to spark conversations and make your brand more approachable.

4. Ask questions and start conversations

One of the easiest ways to engage your audience is by asking simple, open-ended questions. People love sharing their experiences, and giving them a reason to chime in creates an opportunity for interaction and builds a stronger sense of community.

Calm does this well by asking questions that feel natural and easy to answer, like:
“When you’ve had a rough day, what is your go-to ‘reset’ to help yourself feel better?”

calm bluesky post

Instead of making engagement feel forced, this approach encourages responses by tapping into relatable experiences. The follow-up comment, where they share their own answers, also makes the post feel more conversational rather than just a broadcast.

To  create relevant posts with questions on Bluesky:

  • Keep questions short and open-ended to encourage participation.
  • Make posts feel casual and inviting to lower the barrier to response.
  • Ask about relatable experiences that people are likely to engage with.

PRO TIP

Starting conversations is great, but timing matters. If you post when your audience isn’t active, your question might not get the engagement it deserves. Keeping up with a regular posting schedule can also be tough, especially if you’re balancing other content or managing multiple platforms.

Instead of manually posting every time, you can schedule Bluesky posts in advance with SocialBee. This ensures your thought-provoking questions go live when people are most likely to respond. 

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Plan your Bluesky posts ahead with SocialBee!

5. Showcase your expertise with tips and how-tos

Providing useful, actionable information is one of the most effective ways to build credibility and keep an audience engaged. A well-structured how-to post makes complex topics easier to understand while positioning your brand as a reliable source of information.

The Curious Reading Club takes this approach by offering insights into writing techniques rather than just promoting books:

curious reading club bluesky

Instead of simply announcing the release of a book, they highlight what makes it effective, breaking down its style and storytelling techniques. This approach makes the content more engaging and valuable, attracting readers who want to learn, not just consume promotions.

Jumping on trending topics is one of the easiest ways to increase visibility and engage a broader audience. Whether it’s a viral meme, a popular post format, or a trending topic, leveraging what’s already gaining traction can boost engagement without starting from scratch.

Take Duolingo, for example. Instead of creating brand-new content every time, they hijack meme culture: turning their mascot into an exaggerated, chaotic version of itself with captions that are hilariously on point. Because their audience is already deep in meme culture, these posts feel relatable and get shared instantly.

duolingo bluesky post

Next time you spot a trend, think about how you can make it your own while keeping it relevant to your audience. Bonus points if it makes people laugh.

7. Talk about new product and feature launches

Announcing new features keeps users engaged and helps them discover what’s possible on your platform. The core is making the announcement clear, exciting, and easy to act on.

Graze Social does this well. Instead of just stating a new feature exists, they explain why it matters: more transparency, more sharing, more customization. The message is casual but informative, and it ends with a simple call to action.

graze social bluesky post

When announcing a new feature, keep it brief and clear; explain what’s new in a sentence or two. Show users why it matters by highlighting how it improves their experience. 

Make it easy for them to take action with clear steps on where to find or try it. A quick video, screenshot, or link can help them understand it at a glance. 

Frequently asked questions

1. How to get popular on Bluesky?

Use a professional and memorable Bluesky handle, post often, reply to others, and use quote posts to keep conversations going. Since people build their own custom feeds, showing up in the right ones helps. Real engagement matters. Joining conversations and sharing interesting content will get you further than just posting for the sake of it.

2. How often should you post on Bluesky?

Once or twice a day is a good balance, but quality over quantity matters. Staying active in conversations, replying, and using quote posts is more effective than just posting regularly. If daily posting isn’t your thing, a few times a week still works as long as you’re engaging with others.

3. Do hashtags work in Bluesky posts?

Yes, hashtags on Bluesky are clickable and show up in search. You can either view a general hashtag page with posts from various users or filter posts by a specific user using that hashtag.

Some custom feeds also use hashtags to sort content, so adding relevant ones can increase discoverability and help the right audience find your posts.

4. What are Bluesky Starter Packs?

Bluesky starter packs are a new way to bring friends directly into your community with a more personalized experience.

The platform offers a seamless onboarding process by letting you curate custom feeds—like Quiet Posters, Science, or Catch Up—so new users can instantly explore relevant content. You can also suggest recommended follows to help them connect with key voices right away.

With the Starter Packs tab on your profile, you can keep your pack up to date, ensuring friends from other platforms always have the best starting point when they join Bluesky.

Ready to start posting on Bluesky?

Bluesky gives users more control over their account, feed, and social media data, making it a great place to share ideas and start conversations. Real engagement matters, whether it’s behind-the-scenes content, industry insights, or casual posts that get people talking.

Posting consistently helps you stay visible, but keeping up with it can be tough. SocialBee lets you schedule your Bluesky posts ahead of time, so you don’t have to post manually every day.

Want to make posting easier? Start your 14-day SocialBee trial.

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Alexandra

Content writer at SocialBee

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