Head of Marketing at SocialBee
| The article was last updated on August 22, 2025. |
TikTok changes fast. New features, tests, and policy updates can appear every week, influencing everything from how you create videos to how your audience discovers your content through a personalized video feed. If you are a creator, marketer, or business using the platform, staying informed can mean the difference between leading the path and scrambling to adapt.
This guide is updated weekly with the latest TikTok updates, news, and feature releases.
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- 2025 Facebook updates
- 2025 Instagram updates
- 2025 X (Twitter) updates
- 2025 Threads updates
- 2025 Bluesky updates
- 2025 LinkedIn updates
August 2025 TikTok social media updates
- TikTok now allows users to generate AI videos inside the video editor timeline. (source)
- TikTok added a new engagement feature for TikTok Live, “Viewer Wishes”. (source)
- TikTok added a new “Campus verification” feature for college students based in the United States. (source)
- TikTok added on iOS a new “Drafts” folder in the “Creation” tab. (source)
- TikTok added on iOS a new “Mix your own sticker” feature for avatars. (source)
- TikTok increased the limit for a profile description from 80 to 160 characters. (source)
- TikTok announced new features for content creators, parents, and teens (source):
- Content Creators
- A general setting for comments, “Creator Care Mode”.
- A new, private community feature, “Creator Chat Rooms”.
- A feature for TikTok DMs, ”Creator Inbox”.
- A new safety feature for content, “Content Check Lite”.
- Parents
- Parents can now block specific accounts.
- Parents also have more control over their teens’ privacy settings.
- Parents will be notified when their teens upload a public video, story, or photo.
- Teens
- TikTok is rolling out “Well-Being Missions” under the “Screen time” section.
- Content Creators
- TikTok launched an alternative version of the app in Europe (European Union), TikTok Pro. (source)
- TikTok launched its own version of “Community Notes” in the United States, “Footnotes”. (source)
- TikTok launched a new monetization feature for TikTok Live, “Scaled Rewards”. (source)
August 2025 TikTok Ads social media updates
- TikTok will soon add in TikTok Ads Manager a new user tracking option called “Engaged Session”. (source)
July 2025 TikTok and Capcut social media updates
- TikTok is testing on iOS a new “Presets” (Canva-like templates) feature for photo posts. (source)
- TikTok is testing on iOS a new “Post your question” feature for TikTok Search. (source)
- TikTok added on iOS a new “Streak Pet” feature for TikTok DMs. (source)
- TikTok added on iOS a new “Quick replies” feature for TikTok DMs. (source)
- TikTok added on iOS a new “Article” sticker for news publishers. (source)
- TikTok added on iOS a new feature for livestreamers, “Share live recordings with moderators.” (source)
- CapCut added a new filter for video templates, “Business videos.” (source)
- TikTok added a new feature for TikTok Shops users, “Product Subscriptions.” (source)
- TikTok added a new sticker for TikTok Stories, “Secret replies.” (source)
- TikTok added two new filters for comments, “Top” (Most liked) and “New” (Most recent). (source)
- TikTok added two new features for songwriters, a profile badge and direct accreditation in the apps for their work. (source)
- TikTok is rolling out the ability to view TikTok Stories on desktop (web). (source)
- TikTok launched an app for TikTok Creator Search Insights. (source)
- TikTok now allows users to access TikTok Creator Search Insights on desktop (web) as well. (source)
- TikTok now lets you schedule posts directly within the app. (source)
- TikTok added a new feature for TikTok DMs, “Games.” (source)
- TikTok added a new feature for past TikTok Live videos, “Create a playlist for posted recordings.” (source)
- TikTok will soon add a “Scaled Live Rewards” feature for livestreamers. (source)
- TikTok added a new “Bots (Personalized Chatbots)” section for TikTok Tako. (source)
- TikTok added a new feature for drafts saved on the app, “Filters.” (source)
- TikTok enabled its advanced post composer for its European Union users as well. (source)
- TikTok recommends a maximum of only five hashtags for all types of posts. (source)
- TikTok now allows content creators to share live highlights with gifters. (source)
- TikTok is inviting creators to become the next “top Education LIVE creator.” (source)
- TikTok added a new feature for livestream auctions, “Countdown bidding.” (source)
- TikTok added a new “Auto-check sound copyright” setting for videos. (source)
Stay up to date with the latest TikTok news
TikTok’s pace of innovation is not slowing down, and neither should your strategy. By checking in regularly, you can catch updates early, test features before competitors do, and refine your approach to get the most from your mobile videos, your personalized video feed, and even your videos customized specifically for niche audiences.
To make the process easier, consider using SocialBee. With direct TikTok scheduling and performance analytics in one place, you can easily manage, change, and monitor your content strategy. Start your 14-day free trial today!
If you prefer not to monitor changes yourself, you can get updates delivered to you. Sign up for Shareable TL;DR, SocialBee’s every-other-week newsletter that brings the most important social media news directly to your inbox so you never miss a change that could impact your performance.
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