Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms


What is Canva? Do professionals use Canva? How advanced is Canva

Canva is a multimedia platform loaded with different design functionalities and features that allow you to create visual content, graphics, presentations, advertising materials and branded social media content for your business or for personal use.

The online tool offers users hundreds of professionally designed layouts and templates to choose from but also gives you the option to create your own visuals from scratch. Canva is available both on desktop and mobile, both of which have free-to-use or paid versions. Users can edit their designs, upload them using a simple drag-and-drop system, as well as purchase physical products based on the layouts created. The latter can be printed and shipped for an additional cost.

Canva can be used directly in your browser to create professional-looking visual content. It includes easy-to-use features like manipulating text, adding stickers or shadow effects and layering images. You also have an entire library of fonts and stock pictures to choose from in order to create each design. The interface is intuitive and user-friendly, making a variety of tools and resources easily accessible.

SocialBee + Canva = 💛

Did you know SocialBee integrates with Canva?

Open Canva in SocialBee and have them scheduled to be shared afterward.

Start a 14-day free trial to see it in action!

SocialBee and Canva Integration

The platform was originally named Fusion Books, back in 2007, when co-founders Melanie Perkins and Cliff Obrecht joined forces to create its initial version. After hardcore Googler, Cameron Adams, got on board, Fusion Books became “Canvas Chef”. However, everyone disliked the name and after the team’s French engineers pointed out that the word “canvas” is pronounced “canva” in French, the latter became the platform’s official name.

The pitch for this online tool was initially turned down by over 100 investors. Despite its lack of funding, Canva has become a widely-used design tool even among graphic designers. And with the importance and popularity of visual content on the rise, the tool’s use is most likely going to continue its growth. The platform has now amassed a global user base of over 15 million monthly active users.

More Leads, Less Effort.

14-day free trial, no credit card required.

SocialBee's content calendar with post ideas resource

Get the Social Media Content Calendar

Access 500+ content ideas, post examples, and Canva templates.

Use SocialBee’s Free AI Post Generator to create content for your social media profiles.

Use SocialBee’s Free AI Post Generator to create content for your social media profiles.

🎙️ Customizable tone of voice ❤️ Several variations to choose from 📄 1,000 pre-made AI prompts