Threads is a new app developed by the Instagram team. You can log in using your existing Instagram account to share text updates and join public conversations. Your posts can be up to 500 characters long and can include links, photos, carousels, and videos up to 5 minutes in length. According to Meta’s Mark Zuckerberg , the app ‘ takes the best parts of Instagram and creates a new experience for text, ideas, and discussing what’s on your mind .’ The CEO also adds that Threads is all about creating a friendly community, providing an open and friendly public space for conversation. Since Threads is a work in progress, he adds: ‘ We are working toward making Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet.’ Read more to find out how to use Threads for business .

Threads marketing

Q: How does the Threads algorithm decide what content to recommend to users?

“In the For You feed, you will see content from profiles you follow as well as recommended posts. What you see in your For You feed is personalized to you based on a number of signals, such as profiles and posts you have interacted with in the past on both Threads and Instagram. We also consider factors like how recently a post was published and how many interactions it has received.” – Etienne Blanc, Product Marketing Manager at Threads

Q: How should brands approach Threads when it comes to content and community-building strategies?

“Brands should approach Threads with a similar mindset as creators, focusing on unique and original content that is authentic, timely, and drives conversation. There is more than one winning strategy, so it’s important for brands to experiment and see what resonates with their audience. By leveraging insights and measuring success, brands can adapt their approach and optimize their content and community-building strategy over time.” – Etienne Blanc, Product Marketing Manager at Threads

Q: What role do hashtags (tags) play on Threads, and how do they impact content performance?

“Tags link to search results showing posts that contain the same tag (only one tag can be added to a post on Threads). Adding a tag that is relevant to the content in your post may help you reach more people who are interested in that topic specifically, for example, people who tap the tag or use keyword search could discover your content. However, do not add an irrelevant tag to your post, because engagement with the post and consequently distribution may suffer if your content is shown to audiences who aren’t interested.” – Etienne Blanc, Product Marketing Manager at Threads

Q: What are the differences between Instagram and Threads?

Here are the key differences between Threads and Instagram: You can’t natively schedule your Threads posts You can’t message people on Threads Text-only posts are not available on Instagram You can’t share GIFs on Instagram Links are not clickable from Instagram posts You can’t share Stories and Reels on Threads Threads focuses on close-knit connections Instagram has more developed customization features Threads doesn’t support paid ads You can’t have a close friends list on Threads Learn what makes Threads different from Instagram .

Q: What are the differences between Bluesky and Threads?

These are the main differences between Bluesky and Threads: Bluesky is a decentralized social network Threads is only available for Instagram users Bluesky and Threads have different feed options Both have strict character limits Bluesky and Threads support different post types Bluesky and Threads offer different engagement features Verification options differ between Bluesky and Threads Bluesky allows direct messages They tackle ads and monetization options slightly differently E-commerce features are absent on both platforms Threads offer location tags too Profiles look different on Bluesky and Threads Bluesky offers more control over content visibility Content scheduling is not available on Bluesky or Threads Threads offers analytics and insights Business or creator accounts are not available on Bluesky or Threads Learn what makes Threads different from Bluesky .

Q: What are the content requirements for Threads?

Thead’s content requirements include limitations when it comes to video length, character limit, hashtags, image sizes, and other guidelines that ensure users are being respectful. Here’s what you need to know about Threads’ content requirements: Video length restrictions : Users can upload videos up to 5 minutes long. Character limit for Threads posts : Posts have a character limit of 500 characters. Using hashtags : Add minimum 2 hashtags to your posts to boost visibility. Image sizes: Recommended resolution is 1080 pixels wide. Community guidelines : Maintain a respectful and safe community

Q: How can you schedule posts on Threads?

Threads doesn’t have a built-in scheduling feature, but you can use scheduling tools that have a Threads integration. SocialBee offers a straightforward way to create, schedule, and share your content automatically.

Q: How often should I post on Threads?

Aim to post once a day on Threads. This helps you stay active and keeps you connected with both your current followers and new ones. But posting isn’t enough; you also need to engage. Interact with other creators, leave comments, answer questions when you can, and respond to people who comment on your posts.

Threads is still new, and a lot of people are figuring out how to use it. If you’re one of them, this page will help.

You’ll find simple guides on what to post, how to schedule content, and how brands are using it successfully.

Exclusive interview with Etienne Blanc, PMM at Threads

Etienne Blanc, PMM at Threads, shared with us exclusive insights on how the algorithm recommends content, the best ways to grow your audience, and what brands and creators should focus on.

If you’re looking for practical advice on making the most of Threads, this conversation is worth a read.

Key highlights

How does the Threads algorithm decide what content to recommend to users?

How should brands approach Threads when it comes to content and community-building strategies?

What role do hashtags (tags) play on Threads, and how do they impact content performance?

Threads 101: What it is & how it compares

Get a quick rundown of what Threads is, how to use it, and how it compares to both Bluesky and Instagram. Whether you’re deciding if it’s worth your time or just want to understand the differences, this is a great starting point.

Key highlights

What is Threads?

What are the differences between Instagram and Threads?

What are the differences between Bluesky and Threads?

Post ideas & scheduling tips

Learn how to engage your audience, see what successful brands are doing to make an impact, and discover how to schedule posts so you can manage your presence without the stress.

Key highlights

What are the content requirements for Threads?

How can you schedule posts on Threads?

How often should I post on Threads?

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