10 Brands on Threads with a Winning Strategy

Why Should My Business Have a Threads Account?

Having a Threads account for your business can boost your online presence and customer engagement. 

Threads, similar to X (formerly Twitter), allows you to connect with your audience in a personal and immediate way, fostering real-time conversations and interactions. By sharing breaking news, behind-the-scenes content, and updates, you can build a strong sense of community and loyalty around your brand.

Threads is a social media platform that can be used more casually by brands. People appreciate brands that are transparent and approachable, and Threads is great for this. It also complements your existing social media strategy, providing another way to reach and engage with your followers.

Being active on Threads keeps your brand top of mind for your audience, ensuring you stay relevant in a fast-paced digital world. However, especially if you’re small business owners, make sure you have the resources to maintain an active presence and create valuable content.

10 Examples of Brands on Threads with a Great Content Strategy

Let us introduce you to 10 brands that are killing it on Threads by connecting with their audience in fun and engaging ways. They share timely updates, behind-the-scenes peeks, and real interactions, building strong relationships and generating consistent engagement. 

Check out how they’re making the most of Threads and get inspired with ideas for your own brand! 

These are 10 brands whose Threads content to keep an eye on: 

1. ClickUp
2. Duolingo
3. Microsoft
4. Gymshark
5. Zillow
6. American Red Cross
7. Mayo Clinic
8. Colleen Hoover
9. University of Cambridge
10. Wendy’s

1. ClickUp

ClickUp is a productivity platform that’s doing a fantastic job on Threads by engaging users with creative content formats and a conversational tone. They post on a daily basis, maintaining a consistent presence on the platform. 

ClickUp often engages in the comments, interacting with their followers and other creators to foster a community feeling. 

They use a mix of text-based posts, images, and memes, often focusing on humorous and relatable content for community building.

This strategy helps them connect with their audience in a fun and inclusive way, encouraging interaction and building a sense of community on Threads.

2. Duolingo

Duolingo is well-known for its funny and engaging content in the social media world, and they’ve also been one of the early adopters of Threads. They always jump on the latest trends to stay relevant and connect with their audience (even multiple times a day!). 

Duolingo actively replies to the comments and interacts with other creators, which boosts their visibility on the social network. Their content is predominantly humorous, often using memes and text-based posts.

In this post, Duolingo taps into the Charli Xcx “brat girl summer” trend with a humorous twist:

This approach not only entertains but also helps generate more visibility for their posts by quickly participating in trends and making pop culture references their audience is aware of.

Their knack for combining humor, relevant content for their brand and industry, and trending topics keeps their audience engaged and coming back for more.

3. Microsoft

Microsoft effectively uses Threads to engage their audience with daily text-based posts that are relatable and humorous.

Here, for example, they poke fun at the common experience of closing a browser tab only to need it again moments later:

This strategy shows how effective text-based posts can be on the platform, as they currently represent 63% of Threads posts. By tapping into everyday experiences, Microsoft makes their brand more approachable and engaging. 

This helps them connect with their audience in a light-hearted and memorable way, showing the power of simple, text-based content on Threads.

4. Gymshark

Gymshark is one of the top brands that have been active on the platform almost daily since its early days. It effectively uses Threads to share original content that resonates with their fitness-focused audience. Their posts are filled with humor and relatable gym experiences, which makes their brand engaging and fun.

Gymshark posts about the ups and downs of working out, from the joy of lifting weights to the exhaustion that follows a gym session. They also playfully address people’s obsession with the gym, which many of their followers can relate to.

This strategy shows how Gymshark uses the platform to connect with its audience through content that speaks directly to their interests and experiences. 

While consistently sharing original and relatable content, Gymshark keeps its followers engaged and builds a strong community on Threads.

5. Zillow

Zillow is a real estate company that excels at engaging with other business accounts on Threads, creating a dynamic and interactive presence. 

In terms of reccurence, they post a couple of times a week on their Threads account.

In this post, Zillow references a popular TikTok trend. They also interact with Duolingo’s playful response, creating a fun exchange that delights followers.

This kind of interaction goes beyond just posting content; it shows Zillow’s commitment to building a community on Threads. By engaging with other brands, they expand their reach and visibility, attracting followers from different audiences. 

This collaborative approach not only entertains but also strengthens partnerships between brands, making their content more relatable and enjoyable.

In addition to engaging with other brands, Zillow’s Threads account is your go-to place for valuable content that caters to home buyers, sellers, and real estate enthusiasts. They post market trends, home-buying tips, and behind-the-scenes looks at unique properties.

6. American Red Cross

The American Red Cross, a nonprofit humanitarian organization providing emergency assistance, disaster relief, and education in the US, has built a solid following on Threads. Their strategy focuses on building community and humanizing their brand. 

They use Threads to reach new audiences, experiment with content, diversify their channels, and increase brand visibility. They post new content on their account at least once a day.

In this post, for example, they share a historical photo of the Red Cross Women’s Lifesaving Corps from circa 1920 with the caption, “It’s giving…Olympian.” 

This mix of history and trendy language makes their content relatable to different generations. When showcasing their rich history, the American Red Cross educates their audience and makes their posts more engaging.

Besides historical posts, the Red Cross updates followers on current relief efforts, shares safety tips, and promotes volunteer opportunities. They also feature stories and photos from volunteers and those they’ve helped. This combination of content keeps their Threads feed informative and inspiring, helping them stay connected with their audience.

7. Mayo Clinic

Mayo Clinic is a medical institute that uses Threads to share engaging and informative content that resonates with their health-conscious audience on a daily basis. 

Mayo Clinic shares health tips, recipes, and practical advice in text-based posts, images, and videos. Their strategy involves great use of visual content, frequently incorporating images and videos to make their posts more appealing and easy to understand.

Mayo Clinic educates their audience in a fun and accessible way. This not only informs followers but also encourages them to try out the healthy recipes and tips provided. Their content is practical and easy to integrate into daily life.

This strategy keeps their audience engaged and reinforces Mayo Clinic’s reputation as a trusted health resource. By regularly posting informative and original content, they maintain a strong connection with their followers.

8. Colleen Hoover

Colleen Hoover, a bestselling author, uses Threads to connect with her readers and promote her books every other week.

In this post, for example, she highlights Prime Day deals on several of her titles, offering big discounts. She keeps her audience informed and excited about her latest offers.

Colleen also uses her Threads account for cross promotion, sharing content from her Instagram account, and encouraging followers to connect with her on these social media channels. 

This strategy helps her reach more people and stay active across social media. Her approach shows how to use Threads for both promotion and cross-platform engagement.

9. University of Cambridge

The University of Cambridge uses Threads to share interesting and engaging content about its campus and history every other week.

In this post, they share fun facts about the cows grazing on Laundress Green, including historical and architectural insights.

Cambridge also actively engages with their students and alumni, fostering a sense of pride and community. By highlighting student successes, they strengthen the connection between the university and its students.

Sharing unique and varied content helps Cambridge connect with their audience in a meaningful way. This keeps followers interested in the university’s history, traditions, and current achievements, maintaining their reputation as a prestigious institution.

10. Wendy’s

Wendy’s, the fast-food restaurant chain, uses humor on Threads by sharing daily memes and interacting with accounts that tag them. Their witty and playful posts connect well with their audience, making the brand feel relatable and fun.

Humor can be very effective on Threads. Posting relevant memes shows that you’re in tune with what consumers are talking about. Wendy’s does this well, sharing funny updates about their menu items and promoting special offers in a light-hearted way.

For example, they talk about “Unhappy Hour” deals to help customers get through Monday mornings and make quirky comments about their food.

By consistently using humor and staying up-to-date with trends, Wendy’s keeps their followers engaged and their content fresh. This approach not only boosts their visibility on Threads but also strengthens their connection with their audience.