What is a nepo baby?

Nepo baby is short for “nepotism baby,” and it refers to someone who has achieved success or fame, often in industries like entertainment or fashion, largely because of their family connections. 

For example, an actor whose parents are famous might be called a “nepo baby” because people assume they got their big break through their family ties rather than solely on their talent. The term has gained popularity on social media, where users debate the influence of nepotism in various industries, especially in Hollywood.

While some nepo babies are talented, the phrase is often used to critique how nepotism gives certain individuals a leg up in competitive fields, where others have to work harder to break in without family connections.