What does "GRWM" mean?

GRWM stands for Get Ready with Me, and it’s a popular type of video content on social media where someone films themselves getting ready for an event, the day, or any activity. It often involves people sharing their morning or nighttime routines, putting on makeup, picking out outfits, and sometimes chatting about their day, personal life or telling a story as they go through the process.

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For example, a beauty influencer might post a GRWM video where they walk viewers through their skincare and makeup routine, explaining each product they use and giving tips along the way. It’s a casual, behind-the-scenes type of content that allows followers to connect more personally with the creator.

GRWM videos are popular on platforms like TikTok, YouTube, and Instagram, where people love seeing how others prepare for their day or special occasions.