How long can a Facebook Reel be? Short answer: There isn’t a fixed maximum anymore. Meta announced in June 2025 that it was removing length and format restrictions from Facebook Reels as it began turning all new Facebook videos into Reels. That means Reels can now be short or long once the change has reached your account.
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Short summary
- Facebook Reels no longer have a fixed maximum length once the new video experience has reached your account.
- Meta began rolling out this change globally to profiles and Pages in June 2025, so the publishing experience can still vary between accounts.
- There isn’t one ideal Facebook Reel length for every video. The right length depends on what you’re trying to show and how long you can keep people watching.
- Don’t stretch a Reel just because you can post a longer video. Keep it as long as it needs to be to get the point across.
What’s the maximum length of a Facebook Reel in 2026?
Facebook Reels don’t have a fixed maximum length in 2026. This means you can publish longer videos as Reels without having to cut them down to Facebook’s old 90-second limit.
How Facebook Reel length limits changed
Facebook Reels haven’t always allowed longer videos. In March 2023, Facebook increased the maximum Reel length from 60 to 90 seconds.
That 90-second limit changed in June 2025. As Meta moved all new Facebook videos to the Reels format, it announced that Reels would no longer have length or format restrictions. The change rolled out gradually to profiles and Pages worldwide, which is why you may still come across older information that lists 90 seconds as the maximum.
[Sources: TechCrunch (March 2023); Social Media Today (June 2025). Chart: SocialBee.]
How long can a Facebook Reel recorded in the app be?
Facebook doesn’t set a fixed maximum length for Reels created in the app. You can create a quick 30-second Reel, a three-minute video, or even a video that runs for more than 20 minutes. In other words, the old 90-second limit no longer applies.
What’s the minimum length for a Facebook Reel?
Meta doesn’t specify a minimum length for publishing a Facebook Reel. However, if you want to monetize your content, your Reel needs to be at least 10 to 15 seconds long, depending on the monetization format.
How long should a Facebook Reel be?
Just because Facebook lets you post longer Reels doesn’t mean every video needs to be long. Meta recommends using different Reel lengths depending on what you want your content to do.
According to Meta, shorter Reels between 10 and 30 seconds can help you reach and engage more people, while longer Reels from 30 seconds to three minutes, or even over three minutes, can drive deeper engagement and help you build a community.
So, choose your Facebook Reel length based on what you want the video to achieve:
- 10 to 30 seconds: Use shorter Reels for quick tips, hooks, product highlights, and other ideas you can get across quickly.
- 30 seconds to 3 minutes: Give yourself more time for tutorials, product demos, explainers, and stories that need context.
- 3+ minutes: Go longer when the topic genuinely needs it, such as an in-depth tutorial, interview, or detailed explanation.
The key is not to stretch a Reel just to make it longer. If you can make your point in 20 seconds, don’t turn it into a minute-long video.
Does Reel length affect reach on Facebook?
Not directly. Facebook doesn’t rank Reels by how long they are.
It watches completion.
Twenty-five seconds that people finish beats ninety that lose half the room in the first five. Shorter Reels win because short videos are easier to finish, which is a different thing from the algorithm preferring them. Our breakdown of the Facebook algorithm covers what else gets weighted.
Then check your own numbers, because none of this beats your own data: sort your Reels analytics by average watch time, find where the drop-offs cluster, and cut to just before that point.
Facebook Reel specs to check before you post
Facebook gives you a lot more freedom with Reels now. Your video can be any length or orientation, but there are still a few technical specs worth checking before you post.
Here are the current Facebook Reel specs for iOS and Android:
| Facebook Reel specs | Facebook Reel requirements and recommendations |
| Length | Any length |
| Orientation | Any orientation |
| Video format | MP4 recommended |
| Resolution | 1080p recommended |
| HDR | Recommended, but some creative effects don’t support it yet |
| Video codec | H.264 or H.265 recommended; VP9 and AV1 also supported |
| Frame rate | 24–60 FPS recommended |
| GOP | Closed GOP of 2–5 seconds recommended |
| Chroma subsampling | 4:2:0 |
| Pixels | Square pixels |
| Scan type | Progressive scan |
| Audio channels | Stereo |
| Audio codec | AAC Low Complexity |
| Audio sample rate | 44.1 kHz or 48 kHz |
| Audio bitrate | 128 kbps or higher |
You probably won’t need to think about settings like chroma subsampling or GOP for every Reel. Most phones and video editing tools will handle them for you. The main things to check are your resolution, format, frame rate, and audio quality.
And while Facebook accepts videos in any orientation, 9:16 is still the better fit when you’re creating a Reel specifically for a vertical, full-screen viewing experience.
How to schedule Facebook Reels with SocialBee
Once your Reel is ready and meets Facebook’s requirements, the next step is getting it published. Instead of opening Facebook every time you have a Reel to share, you can use SocialBee to prepare it ahead of time and schedule it to go live automatically on your Facebook Page.
Here’s how to schedule your Facebook Reels with SocialBee:
- Click “Create post” at the top of your SocialBee dashboard.
- Choose the Facebook Page you want to post to.
- Turn on “Customize each” if you’re posting to multiple social networks and want to make changes just for Facebook.
- Select “Reel” as your Facebook post type.
- Write your caption, or click “AI” if you want SocialBee to help you create one.
- Upload your video. You can also add your own cover image by clicking the thumbnail icon.
- Generate hashtags with AI or choose from hashtags you’ve already saved.
- Add the Reel to a “Post category” if you use categories to organize your content.
- Choose “Post at a specific time” and pick when you want the Reel to go live. Not sure when to post? SocialBee can suggest times based on how your previous Facebook content has performed.
- Check the preview on the right to see how your Reel will look.
- Turn on “This is approved” and click “Create post.”
That’s it. SocialBee will publish the Reel to your Facebook Page at the time you selected, so you don’t have to stop what you’re doing to post it yourself.
You can also schedule a first comment, tag Facebook Pages, add formatting to your caption, re-queue a Reel to share it again later, or save the post as a draft if it isn’t ready yet.
With your Reels scheduled in advance, you don’t have to be online or log in to Facebook every time it’s time to post. Start your 14-day free SocialBee trial and let SocialBee handle the publishing for you. No credit card required.
Frequently asked questions about Facebook Reel length
Can a Facebook Reel be 3 minutes long?
Yes, Facebook Reels can be three minutes long, and there is no fixed maximum length anymore. Meta says Reels can range from quick clips to videos that run for more than 20 minutes.
What’s the shortest a Facebook Reel can be?
Meta doesn’t specify a minimum length for publishing a Facebook Reel. However, if you want to monetize your content, your Reel may need to be at least 10 to 15 seconds long, depending on the monetization format.
Can a Facebook Reel be longer than 90 seconds?
Yes, the old 90-second Facebook Reel limit no longer applies. Meta removed length restrictions in 2025, so you can now publish Reels longer than 90 seconds.
Do longer Facebook Reels get less reach?
Not necessarily. Meta says 10-to-30-second Reels can help drive reach, while longer Reels can drive engagement and help build a community. The best length depends on what you’re trying to achieve and what keeps your audience watching.
Can I post a horizontal video as a Facebook Reel?
Yes, Facebook Reels can now be vertical, horizontal, or square. Meta no longer restricts Reel orientation, although vertical video is still a natural fit when you’re creating specifically for the full-screen Reels experience.
Choose your Facebook Reel length based on your goal
With Facebook’s old 90-second limit gone, you have more room to match each Reel to the idea behind it. Keep quick tips short, give tutorials and explainers the time they need, and use your insights to see what holds your audience’s attention.
SocialBee can make that easier to manage. You can schedule Reels ahead of time, organize different types of videos into content categories, and use best-time recommendations based on your past Facebook performance to decide when to publish them.
Ready to spend less time managing your Reels? Start your 14-day free SocialBee trial. No credit card required.
