What is social media automation?

Social media automation refers to the use of tools or software to schedule, post, and manage social media content automatically, rather than manually doing it in real-time. 

Automation helps businesses and creators save time, maintain consistency, and handle all their tasks from one place while cutting the repetitive work from their process (such as switching between platforms to share content).

For example, using a tool like SocialBee, a company can schedule posts to go live at specific times on multiple platforms, like Facebook, Instagram, and X without having to manually post on each one. Social media automation also includes tasks like responding to messages, tracking mentions, collaborating with team members, and monitoring performance.