What does "slay" mean?

“Slay” is used to compliment someone’s style, performance or confidence. When you say someone “slayed” or is “slaying” you’re showing admiration because they’re standing out in a major way.

Originally from the LGBTQ+ and African American communities, “slay” was popularized through drag culture where it means to perform or dress in a way that completely owns the room. It was mainstreamed through shows like RuPaul’s Drag Race.

On social media, you might see “slay” mentioned in comments like:

  • “You slayed that look!” (complimenting someone’s outfit or style)
  • “She slays every time she posts” (acknowledging someone’s talent or charm)
  • “Slay queen!” (a classic cheer)

People use “slay” as a verb and an exclamation. It’s a default response for fans and friends when someone posts a photo, video or story that’s just too good not to.

“Slay” worked on social media because it’s a word that lifts and celebrates. In a world where we all want to show our best selves, “slay” is the ultimate hype word, it’s how bold, fierce or amazing someone looks or acts. 

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