What is a loop?
A loop refers to a repetitive cycle that is often used to keep viewers engaged, like on TikTok or Instagram Reels, where a video seamlessly restarts at the end, giving the impression that it’s continuing.
Videos that loop are edited in a way that the ending naturally leads back to the beginning, making it less obvious that the video has restarted. The loop keeps viewers watching for longer periods and can sometimes make the video feel more captivating.
Here’s an example of a video loop:
For example, you could set up a dance where the last move smoothly flows into the first, or create a funny skit that ends right where it started—like someone always forgetting their keys as they leave the house.

Level up your social media marketing with exclusive resources delivered straight to your inbox
We’re SocialBee LABS SRL, part of WebPros. We use the information you provide to share relevant content and product updates, as outlined in our Privacy Policy. You can opt out anytime.