What Is Live Streaming?

Live streaming is the process of broadcasting video and audio content over the internet in real time. Unlike pre-recorded videos, live streaming allows viewers to watch events or shows as they happen. Popular platforms like YouTube, Twitch, and Facebook let users stream anything from gaming to live events instantly to a global audience.

Instead of waiting for a show to be recorded, edited, and uploaded, live streams let you experience things as they’re happening, whether it’s a concert, a video game session, or even a live Q&A.

What makes live streaming powerful is its immediacy. People can react to the content while it’s happening, and streamers can interact with their audience through live chats, adding a layer of engagement that pre-recorded content often lacks. 

For businesses and individuals, live streaming offers a unique opportunity to connect with their audience in a more personal and interactive way. From webinars to product launches, it’s become a key tool for marketing, entertainment, and education.