February 2025 social media news

February 2025 social media updates

February 2025 Meta (Ads) updates

• Meta announced new updates for its AI-based Advantage+ campaigns (source):
  • A new, streamlined campaign setup for Advantage+ Shopping Campaigns (ASC+).
  • Advantage+ Shopping Campaigns (ASC+) are now Advantage+ Sales Campaigns.
  • Meta is also rolling out Advantage+ Leads Campaigns.
  • Meta is expanding the “Opportunity score” feature to more advertisers.
• Meta is experimenting with a new ad format for Instagram Stories that displays ads from up to four different brands in a single and skippable carousel. (source)

February 2025 Meta (AI) updates

• Meta is testing a new AI-based feature for Facebook Messenger, “Creator’s Assistant”. (source)
• Meta is testing a new icon for Meta AI. (source)
• Meta added a new AI-based feature for Facebook Messenger users, “Memory”. (source)
• Meta added two new AI-based features for Instagram DMs, “Summarize unread chats” and “Edit images”. (source)

February 2025 Facebook social media updates

• Facebook added a new “Friends” tab in Facebook Messenger. (source)
• Facebook added a new feature for its in-app browser, “Multiple tabs”. (source)
• Facebook added a new feature for songs used in Reels, “Monetization info”. (source)
• Facebook added a new feature for Facebook Subscriptions, “Add an elevator pitch to gain more subscribers”. (source)
• Facebook added a new moderation setting for Moderation Assistant (Professional Dashboard), “Hide comments from accounts pretending to be your Page”. (source)

February 2025 Instagram social media updates

• Instagram will soon add new text fonts for Reels and Stories. (source)
• Instagram now indicates in the share sheet users with the “Disappearing messages” turned on. (source)
• Instagram added four new features for Instagram DMs (source):
  • Messages translation.
  • Music Sticker.
  • Scheduled messages.
  • QR code for group chats.
• Instagram added a new editing feature for Reels, “Cut silences”. (source)
• Instagram added a new feature for Instagram DMs, “Nudity protection”. (source)
• Instagram is rolling out the “Collage stories” feature to more users. (source)
• Instagram Edits will also serve as a testing platform for new video editing features. (source)
• Instagram Edits will be available for Android devices as well. 
  • Pre-register: Google Play Store.
• Instagram will soon allow users to edit the profile grid (post rearrangement). (source).
• Instagram is working on two new text effects for Instagram Stories, “Flutter” and “Jagged”. (source)
• Instagram is working on two new fonts for Instagram Stories, “Sweetheart” and “Heartbreaker”. (source)
• Instagram is working on a new feature for Instagram Reels, “Timed polls”. (source)
• Instagram is testing a “Pause” button for reels. (source)
• Instagram added a “Valentine’s Day” animation for Instagram Notes. (source)
• Instagram added a new “WhatsApp” sticker for Instagram Stories. (source)

February 2025 WhatsApp social media updates

• WhatsApp is working on a feature that will automatically share username updates in a chat. (source)
• WhatsApp is working on a feature that will allow users to add social media links to their profiles. (source)
• WhatsApp is testing a new feature that keeps chat list filters permanently visible. (source)
• WhatsApp is testing a new feature that will allow users to filter status updates and channels. (source)
• WhatsApp will soon allow users to create and share custom sticker packs. (source)
• WhatsApp is working on a feature that will automatically detect message language for translation. (source)
• WhatsApp is working on a feature that will allow users to add social media profile links (Facebook, Instagram etc.) to their accounts. (source)
• WhatsApp is working on a feature that will allow admins to assign labels to group chat members. (source)
• WhatsApp is testing on Android a new feature for chat events, “Add guests”. (source)
• WhatsApp is testing a redesigned interface on Android for status updates with quick shortcuts for media selection (images and videos), for text and voice statuses. (source)
• WhatsApp is testing on Android a new feature that will allow users to create new communities from the “Chats” tab. (source)
• WhatsApp will soon allow users to edit the (photo) album caption. (source)
• WhatsApp is working on a new sticker for status updates, “Photo”. (source)
• WhatsApp is testing on Android a feature that will allow users to open “view once” media on linked devices. (source)
• WhatsApp is testing on iOS a new feature for individual chats, “Events”. (source)
• WhatsApp added on iOS a new widget for recent chats. (source)

February 2025 Threads social media updates

• Threads will soon allow users to limit post replies to “Followers only”. (source)
• Threads is working on a new feature for profiles, “Add interests”. (source)
• Threads now labels posts with “digitally created or AI-generated content that appears real”. (source)
• Threads is working on a “Weekly recap” feature. (source)
• Threads is testing on iOS a new floating comment box. (source)
• Threads is now labeling posts that contain digitally created AI-generated content that appears realistic. (source)
• Threads is working on a new UI for (hash)tags. (source)
• Threads is testing a new “Profile search” feature on iOS. (source)
• Threads is testing on Android a new feature for custom feeds, “Reorder”. (source)
• Threads added two new features under the “Privacy” section, “Restricted Profiles” and “Blocked Profiles”. (source)
• Threads now allows users to share custom feeds. (source)
• Threads added a new audience setting for custom feeds, “Public”. (source)

February 2025 TikTok + CapCut social media updates

• TikTok added a new feature for live streams, “Mute Rules”. (source)
• TikTok now allows creators to decide whether they want to be featured in the “Creators Spotlight” section. (source)
• TikTok is testing a new button that enlarges live streams to “Full-screen” mode. (source)
• TikTok added a new “Creation ideas” section in TikTok Search. (source)
• TikTok moved the “Translate comment” button next to the “Reply” button. (source)
• TikTok now allows users to download the app directly from its official website. (source)
• CapCut added a new “Motion” effect for photos. (source)
• TikTok added a new “LIVE Events Calendar” feature for LIVE Subscriptions. (source)
• TikTok now allows users to displays lyrics for certain songs. (source)
• TikTok added a “Dislike” button for posts. (source)

February 2025 X (Twitter) social media updates

• X now supports Apple Intelligence’s writing tools. (source)
• X added a new feature for Grok AI on mobile and desktop (web), “Custom instructions”. (source)
• X now allows users to edit images with Grok AI. (source)

February 2025 LinkedIn social media updates

• LinkedIn added a “Where You Appeared” section in analytics (Profile Appearances). (source)
• LinkedIn announced four new features for videos (source):
  • A “Videos for you” feed on desktop (web).
  • A new “Recent videos” section for profiles (mobile).
  • A larger video display on mobile (app)
  • A more prominent “Follow” on mobile (app).

February 2025 YouTube social media updates

• YouTube is testing a new feature for long-form videos, “Voice comments”. (source)
• YouTube is testing on Android a new “Quiz” sticker for YouTube Shorts. (source)
• YouTube added on iOS a new feature for YouTube Shorts, “Text-to-speech”. (source)
• YouTube added a new “Device Type” card for YouTube Analytics (mobile and desktop). (source)
• YouTube is expanding its “Community” feature to more users. (source)

February 2025 Bluesky social media updates

• Bluesky now allows users to limit post replies to “Followers only” as well. (source)
• Bluesky will soon allow users to limit replies to “followers only”. (source)

February 2025 Google updates

• Google now lets users find results based on the images you’ve viewed within Google Image Search. (source)
• Google is testing new filters like “X”, “Facebook” or “Videos” in the “Latest posts from…” carousel. (source)
• Google is testing AI-organized local events in the Google Search results. (source)
• Google is experimenting with “Reviews” carousels for product queries. (source)
• Google Search now allows users to filter products by “product ratings”. (source)
• Google AI Overviews can now provide detailed comparisons when searching for two specific smartphone models. (source)
• Google will temporarily test Al-generated backgrounds for products shown in Google Shopping Ads. (source)

February 2025 Spotify updates

• Spotify added a new feature for album pages, “Go to artist concerts”. (source)
• Spotify added a new feature for podcasts, “Shareable links”. (source)

February 2025 Snapchat social media updates

• Snapchat added two new features for Snapchat+ users, “Custom Gen AI Stickers” and “Snap Modes”. (source)
• Snapchat added a “Platinum” tier for its users. (source)

February 2025 Discord updates

• Discord now allow users to quietly block other people through a new “Ignore” button. (source)

February 2025 Kick updates

• Kick has completely revised its Community Guidelines. (source)

February 2025 Twitch updates

• Twitch added on mobile a new shelf to each user’s offline channel page, “Clips I’ve made”. (source)

February 2025 Mastodon updates

• Mastodon will soon add a “Quote post” feature for posts. (source)

Keep Up with the Latest Social Media News

Are you ready to adjust your strategy based on the new feature updates and trends?

Social media never stands still, and neither should your strategy. These updates offer new ways to connect with your audience and improve your content.

By understanding and incorporating these changes, you can stay ahead of the curve. Experiment with the new features, and ad tools to adapt your approach, and keep your social media game strong.

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