April 2025 social media news

April 2025 social media updates

April 2025 Meta (Ads) updates

• Meta added a new “Email delivery” setting for lead-generation campaigns. (source)
• Meta added a new branding element for advertising campaigns, “Text Tone”. (source)
• Meta now automatically adds UTM parameters to ads without tracking codes. (source)

April 2025 Meta (AI) updates

• Meta launched three new AI models: Llama 4 Scout, Llama 4 Maverick and Llama 4 Behemoth. (source)

April 2025 Facebook social media updates

• Facebook launched a new design for story stickers. (source)
• Facebook now lets you showcase your TikTok, YouTube and Instagram presence on the platform. (source)
• Facebook added a new “Thoughts” sticker on iOS. (source)

April 2025 Facebook Messenger updates

• Facebook Messenger now has a shortcut on the main page that directs users to Facebook. (source)

April 2025 Instagram social media updates

• Instagram is working on a new sticker for Instagram Stories, “Draw Yours”. (source)
• Instagram is testing a new “Monthly recap” feature for accounts. (source)
• Instagram is testing a new feature called “Locked Posts”. (source)
• Instagram added new fonts for Instagram Reels. (source)
• Instagram now allows users to share a Reel as a WhatsApp status update. (source)
• Instagram added a new post engagement feature in the long-press menu, “Reply with a reel”. (source)
• Instagram added a new feature for public posts or reels, “Repost”. (source)
• Instagram added the ability to play a Reel at 2x speed. (source)
• Instagram added a new AI-powered feature for Instagram DMs, “Write with Meta AI”. (source)
• Instagram is now showing two new buttons for Threads posts shared as Instagram Stories, “Open Threads” and “View on Threads”. (source)
• Instagram is now showing the date a Reel was posted. (source)
• Instagram now allows users to share a story on WhatsApp as well. (source)

April 2025 Instagram Edits updates

• Instagram added an in-app invitation for Instagram Edits. (source)
• Instagram added an “Open Edits” option in the account settings page. (source)
• Instagram launched a dedicated page for Instagram Edits. (source)
• Instagram launched a beta testing program for Instagram Edits, but it’s only available for Android users. — Register.

April 2025 WhatsApp updates

• WhatsApp is working on a feature that will allow you to generate AI-powered topics for the Meta AI chatbot. (source)
• WhatsApp is testing on iOS a feature that lets users share avatar sticker messages in their chats. (source)
• WhatsApp is testing on Android three new features designed to enhance voice and video calls (source):
  • A “Mute” button for incoming voice calls.
  • A “Turn off your video” button for incoming video calls.
  • Emoji reactions for video calls.
• WhatsApp announced 11 new features for broadcast channels, calls, individual chats, group chats and events (source):
  • iOS app
    • Set WhatsApp as “Default Calling” and / or “Default Messaging” App (s).
  • Broadcast channels
    • Video notes.
    • Voice message transcripts.
    • QR Codes.
  • Calls
    • Add to call from a chat.
    • Pinch to zoom in video calls.
    • Smoother video calls.
  • Individual / group chats
    • A new event response, “Maybe”.
    • Document scanning on iPhone.
    • Highlight notifications in groups.
    • Online indicator in group chats.
    • Tappable reactions.
• WhatsApp will soon allow you to create message reminders using the Meta AI. (source)
• WhatsApp is working on a redesigned interface for the chat attachment sheet. (source)
• WhatsApp is testing a new feature that will allow you to generate AI-powered profile photos. (source)
• WhatsApp is testing a real-time online activity feature for group chats. (source)
• WhatsApp announced a new sticker for status updates, “Music”. (source)
• WhatsApp added a new sticker for status updates, “Photo”. (source)

April 2025 Threads social media updates

• Threads is working on the ability to add multiple links to the profile. (source)
• Threads is testing on iOS two filters for post replies, “Top” and “Recent”. (source)
• Threads added an emoji picker on desktop (web). (source)
• Threads now allows users to quickly follow the same popular creators they’re following on X. (source)
• Threads is working on two new features for photos, “Effects” and “Filters”. (source)
• Threads now has a custom web view on mobile. (source)

April 2025 TikTok social media updates

• CapCut added a new AI-powered feature for videos, “AI Clipper”. (source)
• TikTok is testing a new “TikTok for Artists” insights platform. (source)
• TikTok added a new feature for photo posts, “ALT Text”. (source)
• TikTok added a new engagement feature for livestreamers, “Marked viewers”. (source)
• TikTok launched TikTok Shop in three new EU countries: France, Germany and Italy. (source)
• TikTok now allows users to receive notifications from their other accounts. (source)
• TikTok now allows US merchants to sell pre-owned footwear in the app. (source)

April 2025 X (Twitter) social media updates

• X may soon start selling inactive usernames to Verified Organizations. (source)
• X will soon translate posts with Grok AI. (source)
• X will launch X Chat with the following features (source):
  • Delete messages for all.
  • End-to-end encryption (E2EE).
  • Send files.
  • Undo “read” status on messages.
  • Vanishing Mode.
• X added two rules for PCF (Parody, Commentary, Fan) Accounts (source):
  • Avoid using identical avatars to the entities they depict.
  • Include PCF-compliant keywords at the beginning of their account names.
• X is working on a new private messaging feature called “X Chat”. (source)
• X will soon add two new tabs in the “Analytics” section, “Live” and “Spaces”. (source)
  • X is working on five new features for its payment platform X Money (source):
  • ATM withdrawals.
  • Direct deposit.
  • Interest on money in your account.
  • Peer-to-peer transfers.
  • X Money Debit cards.

April 2025 xAI updates

• xAI added a “Custom voice” feature on Grok AI’s iOS app. (source)
• xAI added a “Live search” (X+web) feature on Grok AI’s iOS app. (source)
• xAI acquired X. (source)

April 2025 LinkedIn social media updates

• LinkedIn is testing a new video trends feature that will allow you to add your own video response to a trending topic. (source)
• LinkedIn now allows users to add MP4 videos as attachments in their LinkedIn messages. (source)

April 2025 YouTube social media updates

• YouTube announced new creation tools for YouTube Shorts (source):
  • A new and improved video editor.
  • A new feature for Shorts composed of multiple videos, “Sync to sound”.
  • A new feature for YouTube Shorts Templates, “Effects”.
  • A new, AI-powered feature, “AI Stickers”.
  • A new, non-AI sticker, “Image”.
  • YouTube Shorts Templates are now compatible with photos as well.

• YouTube added a new AI-powered tool in YouTube Studio, “Music Assistant”. (source)

• YouTube added two new AI-powered features in the “Inspiration” tab (YouTube Studio), “Brainstorm video ideas” and “(Video) Hooks”. (source)

April 2025 Google updates

• Google is testing a “Show More” overlay button for Google Shopping ads. (source)
• Google reintroduced the “message clicks” metric in the Google Business performance report. (source)
• Google is testing a “Contactless” label in place of the curbside pickup labels in the shopping search results. (source)
• Google is testing a “Check important info” disclaimer within its AI Overviews results. (source)
• Google will soon allow advertisers to display more than one ad for their business, app or site on a single search results page. (source)

April 2025 Patreon updates

• Patreon launched a podcast network program with Sony Music Entertainment and Wondery. (source)

April 2025 Snapchat social media updates

• Snapchat added a new ad format for brands, “Sponsored AI Lenses”. (source)
• Snapchat added new style options for Bitmoji avatars. (source)

April 2025 Substack updates

• Substack added a TikTok-like video feed on mobile. (source)
• Substack now allows creators to “select with AI” a thumbnail for videos. (source)
• Substack now allows creators to schedule a live video session on mobile. (source)

April 2025 Twitch social media updates

• Twitch added a new set of hype train emotes designed by /toffeetokki, /AttacRacc, /maiberryart, /tacodemuerte and /Plush. (source)
• Twitch added a new global emote, “INZOIPsyCat”. (source)

April 2025 Spotify updates

• Spotify is working on a “Collectibles” feature. (source)

April 2025 Vimeo updates

• Vimeo launched a new platform that lets content creators run their own subscription service without needing coding experience. (source)

Keep Up with the Latest Social Media News

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Social media never stands still, and neither should your strategy. These updates offer new ways to connect with your audience and improve your content.

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