June 2025 social media news

June 2025 social media updates

June 2025 Meta (Ads) social media updates

• Meta added five new AI-powered features for brands (source):
  • A new set of branding tools for ads.
  • A “Persona-based text generation” feature.
  • “Bussiness AIs” for ads shown on Facebook and Instagram.
  • A “Creative Sticker” feature.
  • Brands can now create customized stickers by including products, slogans and graphics with call-to-action messages.
  • Meta is also testing a new button for Reels ads, “Video Highlights”.
• Meta announced the first ad format for WhatsApp, “Ads on Status”. (source)
• Meta announced a new feature for content creators with a broadcast channel, “Promote channel”. (source)
• Meta added a new “Tailor variations to personas” setting for ad descriptions (texts). (source)
• Meta added a new optimization metric for ad campaigns, “Opportunity Score”. (source)

June 2025 Meta (AI) social media updates

• Meta is testing on Facebook’s iOS app a new “AI-powered prompts” feature for posts. (source)
• Meta added a new feature to Meta AI’s mobile apps, “Restyle”. (source)
• Meta added a new feature to Meta AI’s desktop (web) version, “Restyle”. (source)
• Meta announced the first AI-powered editing feature for videos, “Restyle”. (source)

June 2025 Meta (Misc) social media updates

• Meta will soon allow you to log-in into your Facebook and / or Facebook Messenger account (s) with a passkey. (source)
• Meta will allow search engines (Bing Search, Google Search, Yahoo Search etc.) to index your public photos and videos starting July 10th. (source)

June 2025 Meta (VR) social media updates

• Meta added a new gaming feature on Instagram’s mobile apps, “Avatar Quests”, but it can be used only with a Meta Quest headset. (source)
• Meta added a new accessibility feature to its Meta/Ray-Ban smart glasses for users with vision impairments, “Hey Meta, call be my eyes”. (source)
  •  This feature only works with the “Be My Eyes” app.

June 2025 Facebook social media updates

• Facebook now allows users to show “Notes” for less than 24 hours. (source)
• Facebook added on iOS a new feature for paid partnership posts, “Share partnership ad code”. (source)
• Facebook added on iOS a new AI-powered feature for text posts, “AI Backgrounds”. (source)
• Facebook now lets page admins control whether others can share your public stories to their own story. (source)

June 2025 Facebook Messenger social media updates

• Facebook now allows users to changer their usernames from the “Settings” section as well. (source)
• Facebook is testing on Messenger’s iOS app a new “Chat tabs” feature. (source)
• Facebook added on Messenger’s iOS app a new setting for converstions, “Pinned chats”. (source)

June 2025 Instagram social media updates

• Instagram is working on a new AI-powered feature for Instagram Stories, “Weekly recap”. (source)
• Instagram is testing a new “Save” button on the main profile page. (source)
• Instagram renamed to “Reel creator” the “Video creator” user category. (source)
• Instagram added four new features for content creators (source):
  • Edit Profile Grid.
  • Live sharing from Spotify for Instagram Notes.
  • New fonts for Instagram Reels and Stories starting June 30.
  • Trial Reels for Instagram Reels (global rollout).
• Instagram launched a new UI for Instagram Notes. (source).
• Instagram now allows users to add a “WhatsApp Link” to their profiles. (source)
• Instagram added a “royalty-free” music section for Instagram Reels. (source)
• Instagram added two new features for content creators, “Weekly / Monthly Recaps” and “Celebrations”. (source)
• Instagram is testing a new feature for Instagram Stories, “Captions”. (source)
• Instagram is rolling out a new feature for Instagram Reels, “Suggested fixes”. (source)
• Instagram is rolling out a new customization feature for the profile sharing card, “Custom image”. (source)
• Instagram added a new shortcut in the Professional Dashboard, “Trial Reels”. (source)
• Instagram added a new AI-powered feature for Instagram Stories, “Expand”. (source)
• Instagram now lets you change the name of your broadcast channel from the “About channel” section. (source)

June 2025 Instagram Edits social media updates

• Instagram is testing a “Key frame” feature on Instagram Edits’s Android app. (source)
• Instagram added a new, AI-powered feature for Instagram Edits users, “Restyle”. (source)
• Instagram added this week three new features for Instagram Edits users (source):
  • “Teleprompter” in Camera Mode.
  • A new setting for overlays, “Opacity”.
  • A new feature for Instagram Reels, “Badges”.
• Instagram will soon add a “Teleprompter” feature for Instagram Edits users. (source)

June 2025 WhatsApp social media updates

• WhatsApp announced a new feature for channel subscribers, “Paid subscriptions”. (source)
• WhatsApp is testing a “Raise hand” emoji for voice and video calls. (source)
• WhatsApp is testing an AI-powered feature that allows users to generate private message summaries in their chats and groups. (source)
• WhatsApp is testing on iOS a “Layout” feature for status updates. (source)
• WhatsApp added on iOS a “Music card” setting for the “Music” sticker. (source)
• WhatsApp is working on a new chat filter for messages, “Drafts”. (source)
• WhatsApp is testing on Android a new AI-powered feature for messages, “Summarize unread messages”. (source)
• WhatsApp is testing on Android a new feature that will you to add an avatar to your profile. (source)
• WhatsApp will soon allow you to select and copy specific parts of a chat message. (source)
• WhatsApp will soon allow you to reduce unwanted messages by setting up a PIN for the username. (source)
• WhatsApp will soon allow you to choose a username for phone number privacy. (source)
• WhatsApp is testing on Android a new feature for Meta AI, “Forward (messages and media) to Meta AI”. (source)
• WhatsApp is testing on Android a feature that adds animations when sending a photo or a video message in chat. (source)
• WhatsApp is testing on Android a feature that will allow you to manage notifications for recommended channels. (source)
• WhatsApp is testing on iOS a new “Mute” button for the video player. (source)
• WhatsApp is testing on iOS 18 additional color options for chats. (source)
• WhatsApp is testing on iOS the ability to create personalized AI-powered chatbots. (source)
• WhatsApp added on iOS a new “Layout” feature for status updates. (source)

June 2025 Threads social media updates

• Threads could soon have a native app for iPadOS. (source)
• Threads is testing a new “Mark spoiler” feature for images, post descriptions and text posts. (source)
• Threads is now displaying the number of users (people) interested in a specific topic. (source)
• Threads added two new feature for Fediverse users (source):
  • A feed with posts from the federated users, “Fediverse”.
  • The ability to search for Fediverse users in the main Threads apps.
• Threads is testing a private messaging feature with users based in Argentina, Hong Kong, and Thailand. (source)
• Threads updated the design for the “Repost” and “Share” buttons. (source)

June 2025 TikTok social media updates

• TikTok added a new AI-powered feature called “Meme Sound”. (source)
• TikTok is testing a “LIVE Price Match Guarantee” feature for TikTok Shop. (source)
• TikTok now highlights high-quality and trustworthy sellers in TikTok through a new, expanded badge system. (source)
• TikTok is testing on iOS new CTA messages for TikTok Thoughts. (source)
• TikTok added a new content source called “AI Gallery”. (source)
• TikTok added a new section in TikTok Studio (TikTok’s mobile app), “Content Library”. (source)
• TikTok added four new features for advertisers (source):
  • A new analytics platform, TikTok Market Scope.
  • A new ad format, Brand Consideration Ads.
  • Two new features for TikTok One: One Content Insights and One Content Suite.
• TikTok launched a revamped, compact UI for the “Notifications” section. (source)
• TikTok is now delivering AI-generated answers within the support chat. (source)
• TikTok is testing on iOS a new “Create” section that brings templates, photo editing, auto-cut videos and AI Selfies in one place. (source)
• TikTok is testing on iOS a new, cleaner post composer for photo posts. (source)
• TikTok is showcasing a new feature in the TikTok Live main menu (Camera Mode), “Playbooks”. (source)
• TikTok will show as a feed all the photo comments added to a post. (source)
• TikTok launched on iOS a new UI for the “Manage Topics” section. (source)
• TikTok now allows users to save their favorite songs on YouTube Music. (source)
• TikTok now allows users to save their favorite songs on Amazon Music. (source)

June 2025 X (Twitter) social media updates

• X is working on a new feature for notifications, “Timestamps”. (source)
• X now displays surveys in the “For You” feed. (source)
• X is limiting the number of notes a contributor can write on a account. (source)
• X added a new feature for X Chat, “Group chats”. (source)
• X added for EU users a new overview of what blue checkmarks now represents. (source)
• X now highlights content which sees agreement from users of differing political perspectives through a new “Community Note”-like feature. (source)
• X is rolling out X Chat to all users. (source)

June 2025 xAI social media updates

• xAI added on Grok AI’s desktop version a new “Workspace” feature. (source)
• xAI now allows Grok AI users to restore a deleted conversation within a 30-days period. (source)

June 2025 LinkedIn social media updates

• LinkedIn now allows advertisers to use Adobe’s extensive array of creation tools to create videos. (source)
• LinkedIn is testing on iOS three new tabs for content, “For you”, “Following” and “News”. (source)
• LinkedIn now has a new “Actively reviewing applications” status for job listings. (source)
• LinkedIn added a new ad format for vertical videos, “First Impression Ads”. (source)

June 2025 Google updates

• Google rolled out a new interface for the “Posts” section within Google Business Profiles. (source)
• Google Ads has a new interface for the conversion actions and conversion setup process. (source)
• Google Ads is now showing the estimated audience size in the custom segments. (source)
• Google Search Console is now counting AI Mode data through three KPIs: “Clicks”, “Impressions” and “Positions”. (source)
• Google will show only one ad for an “AI Overview”-like result, above or below it. (source)
• Google is testing an “AI Overviews”-like feature for stories listed on Google Discover. (source)
• Google is testing a new conversion goals interface within the Google Ads advertiser console. (source)
• Google is testing a new “Quick View” button for the popular product listings within Google Search. (source)
• Google is showing “AI Overviews” at the bottom of the search results page as well. (source)
• Google is rolling out a new “Channel performance” report for Ads Performance Max campaigns. (source)

June 2025 YouTube social media updates

• YouTube is expanding the access to its “Community” feature. (source)
• YouTube added a new “Product” sticker for YouTube Shorts. (source)
• YouTube added four new animated gifts for livestreams, “Victory spin”, “Hooray”, “Sealsplash” and “Rockstar”. (source)
• YouTube will allow creators to upload alternate thumbnails for their videos that have been dubbed into other languages. (source)
• YouTube added a new “Promotions” section in the main channel page. (source)
• YouTube is now showcasing posts (text-only, text + image(s) and polls) in the “Shorts” tab. (source)
• YouTube is testing on desktop and mobile a new “Community Leaderboard” feature for livestreams. (source)
• YouTube launched a new ad format for livestreams, “Side by Side Ads”. (source)

June 2025 Pinterest social media updates

• Pinterest added a new AI-powered feature for brands and content curators, “Auto-collages”. (source)

June 2025 Snapchat social media updates

• Snapchat added three new features for content creators (source):
  • Auto-Save Stories to Profiles.
  • „Create a Video” Template.
  • Timeline Editor.
• Snapchat added six KPIs for Snapchat Stories and Snapchat Spotlights (source):
  • Returning Viewers.
  • Top Content.
  • Total View Time.
  • Views by Traffic Sources.
  • Spotlight Average View Time.
  • Spotlight Average View Rate.
• Snapchat is now available on Apple Watch as well. (source)
• Snapchat added a new “Lens+” element to its Snapchat+ subscription. (source)
  • Lens+ subscription includes the original Snapchat+ subscription.
  • Lens+ subscribers will gain access to new, advanced AR tools and experiences.

• Snapchat now allows MyMcDonald’s Rewards users to exchange points for a one-month subscription to Snapchat+. (source)
• Snapchat added a new settings category, “Generative AI Settings”. (source)
• Snapchat added two new settings for Snap Maps, „Delete Footsteps History” și „Save new Footsteps as my location updates”. (source)
• Snapchat launched a standalone app for Snapchat Lens Studio. (source)

June 2025 Substack updates

• Substack added a new AI-powered feature for long-form videos, “Auto-generated clips”. (source)
• Substack launched on iOS a new design for the content creation buttons. (source)

June 2025 Twitch social media updates

• Twitch will soon allow creators to search their clips. (source)
• Twitch is testing a new ad format, “Post-ad ads”. (source)
• Twitch will soon test a new feature for livestreams, “Live Rewind”. (source)
• Twitch will soon allow each content creator to stream in both horizontal and vertical formats through a new “Dual Format Video” setting. (source)
• Twitch will soon add a new feature for content creators, “Watch Streaks”. (source)
• Twitch launched a “Moderator Club” on Discord for moderators who help Twitch communities thrive. (source)

June 2025 Reddit social media updates

• Reddit launched a new ad format, “Conversation Summary Add-ons”. (source)

Keep Up with the Latest Social Media News

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Social media never stands still, and neither should your strategy. These updates offer new ways to connect with your audience and improve your content.

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