July 2025 social media news

July 2025 social media updates

July 2025 Meta (Ads) social media updates

• Meta is working on an “AI-powered search ad product” for Facebook and Instagram. (source)
• Meta will soon ban all political, electoral and social issue ads in Europe (EU27) due to EU’s Transparency and Targeting of Political Advertising Act. (source)
• Meta now allows advertisers to add multiple words in one filter. (source)
• Meta now allows advertisers to use the same creatives, setup flow and ad budget for WhatsApp Ads as well through a new “centralized campaigns” feature in Meta Ads Manager. (source)
• Meta now allows businesses to add a WhatsApp button to their Google Business profiles. (source)
• Meta added a “Direct calling” feature for larger brands with a WhatsApp Business account. (source)

July 2025 Meta (AI) social media updates

• Meta is rolling out “Custom AIs” for its Instagram users in the EU. (source)
• Meta could add AI-powered effects for Instagram Stories. (source)
• Meta is testing in the EU a new AI-powered feature for WhatsApp Chats, “AI Chat Wallpapers”. (source)
• Meta is testing in the EU a new AI-powered feature for WhatsApp Calls, “Meta AI Call”. (source)
• Meta now allows its EU users to generate images with Meta AI, but only on desktop (web).(source)
• Meta is preparing the launch of the “Restyle” feature for its European Union users as well. (source)

July 2025 Meta (Misc) social media updates

• Meta is gifting Meta Verified subscriptions to selected creators. (source)
• Meta is promoting the Meta Verified Business tiers through a new message shown in Instagram Search, “Learn more about who appears first in search”. (source)
• Meta added a new “Enhanced Marketing Messages” feature for Facebook Messenger. (source)

July 2025 Facebook social media updates

• Facebook is testing on iOS two new tabs in the “Reels” section, “For You” and “Explore”. (source)
• Facebook added on iOS a new “Ride the trend” feature. (source)
• Facebook added a new setting for Facebook Reels, “Mute”. (source)
• Facebook is now expanding the reach of high-quality content. (source)
• Facebook will now focus on demoting “unoriginal” (repurposed) content with a new algorithm update. (source)
• Facebook now allows users to add music to text posts as well. (source)
• Facebook is rolling out the ability to create GIF notes to more users. (source)
• Facebook added a new option to add music to text posts, but only with colored or generated backgrounds. (source)
• Facebook added a new AI-powered feature for users, “Imagine yourself”. (source)

July 2025 Facebook Messenger social media updates

• Facebook Messenger added on iOS a new account protection tool. (source)
• Facebook Messenger added on iOS a new “Remix” feature for notes. (source)
• Facebook Messenger now allows users to mention friends in a note. (source)
• Facebook Messenger added a “Previews” setting for content shared from Facebook. (source)
• Facebook Messenger now allows users to add “GIF Notes”. (source)

July 2025 Instagram social media updates

• Instagram is testing a new “Link a Reel” feature for Instagram Reels. (source)
• Instagram increased its follower requirements for live-streaming to 1000 or more followers. (source)
• Instagram is working on the ability to add a photo to a post’s comment. (source)
• Instagram is working on a new sticker for Instagram Stories, “Crystall Ball”. (source)
• Instagram is testing a new feature for Instagram Reels, “Auto scroll”. (source)
• Instagram is testing a new feature for Instagram Reels, “Quiz”. (source)
• Instagram is testing a new UI for the story composer. (source)
• Instagram now shows how many likes each specific frame of a carousel post has received. (source)
• Instagram added a new font for Instagram Reels, “Rosalia”. (source)
• Instagram added two new features for business profiles, “DM Scheduling” and “DM Translation”. (source)
• Instagram now allows users to add a sticker to a story by swiping up. (source)
• Instagram added a new setting in the “Settings and privacy” menu, “Activity in Friends tab”. (source)
• Instagram now lets you to write or edit your profile bio with Meta AI. (source)
• Instagram now lets you to change the profile picture of your broadcast channel. (source)
• Instagram is automatically adding music to a post shared as a story. (source)
• Instagram now allows users to “Say hi” with a sticker as the first private message. (source)
• Instagram added a new font for Instagram Stories, “Rosalia”. (source)
• Instagram added a new AI-powered feature for Instagram Stories, “Generate Background”. (source)
• Instagram is rolling out the “Repost” feature to more users. (source)
• Instagram is showcasing trending songs in the “Add music” section of the post composer. (source)
• Instagram updated the “Song suggestions” feature for Instagram Stories with play / pause buttons. (source)

July 2025 Instagram Edits social media updates

• Instagram added three new features for Instagram Edits users (source):
  • A new music category, “Royalty-free music”.
  • An updated “Keyframe” editing feature that now allows users to easily apply stickers, text, and cutouts with precision.
  • Another 10 new voice effects.
• Instagram added two new features for Instagram Edits users (source):
  • New audio balance options. 
  • Three new filters for Reels, “Likes”, “Comments”, and “Saves”.
• Instagram Edits users can now directly share a video to Facebook as well. (source)
• Instagram added 150 new fonts and six new features for Instagram Edits users (source):
  — Auto-cut silences from Reels.
  — Extend track duration beyond your main clip.
  — Import custom audio files.
  — Preview clips while recording in-camera.
  — Save drafts on Instagram.
  — Swipe vertically through saved Reels and collections.

July 2025 WhatsApp social media updates

• WhatsApp is testing on Android a feature that will allow you to import your profile photo from Facebook or Instagram. (source)
• WhatsApp is testing on Android a feature that will allow you to create notification reminders for missed calls. (source)
• WhatsApp is testing on Android a feature that will allow you to send in a call a greeting message via a wave emoji. (source)
• WhatsApp is testing on Android a new setting for “Camera Mode”, “Night mode”. (source)
• WhatsApp is testing on iOS a feature that will allow you to import your profile photo from Facebook or Instagram. (source)
• WhatsApp is testing on iOS a feature that will allow you to capture and send live photos in chats. (source)
• WhatsApp is working on Android on an optional feature powered by Private Processing that will allow you to generate quick chat recaps. (source)
• WhatsApp is testing on Android a feature that will allow you to create notification reminders for chat messages. (source)
• WhatsApp is testing on Android a feature that will allow you to initiate real-time voice chats with Meta AI. (source)
• WhatsApp is testing on iOS a new quick reply button for voice messages that will allow you to respond with another voice message. (source)
• WhatsApp is testing on iOS status ads and promoted channels. (source)
• WhatsApp is working on a feature that will allow you to ask a question in a status update. (source)
• WhatsApp is working on a feature that will allow you to react to voice and video calls with any emoji. (source)
• WhatsApp is working on a feature that allows broadcast channels admins to share questions in their communities. (source)
• WhatsApp is testing on Android a feature that shows how many people are typing a message in a group chat. (source)
• WhatsApp is working on iOS on a feature that organizes message replies into structured threads. (source)
• WhatsApp is testing on Android a feature that expands the GIF keyboard layout from two to three columns. (source)
• WhatsApp is testing on iOS a feature that allows users to generate chat wallpapers with Meta AI. (source)
• WhatsApp added a new “Raise hand” feature for audio and video calls. (source)
• WhatsApp is working on a new feature for group chats, “Add group status”. (source)
• WhatsApp is working on a new filter for broadcast channels, “Subscriber-only updates”. (source)
• WhatsApp is working on a feature that will allow you to switch between multiple accounts on Android or iOS. (source).
• WhatsApp is working on a feature that will allow you to request an account report for status and channel ads. (source)
• WhatsApp is testing a feature that will allow you to create status updates from the share sheet. (source)

July 2025 Threads social media updates

• Threads now allows users to share their posts as statuses on WhatsApp. (source)
• Threads added on iOS a new setting, “Use Threads without Instagram”. (source)
• Threads is working on the ability to send stickers and GIFs in DMs. (source)
• Threads is working on a new feature for Threads DMs, “Group chats”. (source)
• Threads will soon allow you to edit and delete messages. (source)
• Threads added a new feature for Threads DMs, “Image sharing”. (source)
• Threads now allows users to schedule post replies as well. (source)
• Threads added a “Fediverse Guide” in the “Help” section. (source)
• Threads added two new analytics options for posts, “View sources” and additional demographic data for other sections. (source)
• Threads testing a new option that will allow you to sign-up with your Facebook profile. (source)
• Threads now allows users to mark text posts, post descriptions, images and clips as spoilers. (source)
• Threads is now showcasing trending topics in the “For you” feed as well. (source)
• Threads added a new “Hidden Words” feature. (source)
• Threads added a private messaging feature (Threads DMs). (source)

July 2025 TikTok and Capcut social media updates

• TikTok is testing on iOS a new “Presets” (Canva-like templates) feature for photo posts. (source)
• TikTok is testing on iOS a new “Post your question” feature for TikTok Search. (source)
• TikTok added on iOS a new “Streak Pet” feature for TikTok DMs. (source)
• TikTok added on iOS a new “Quick replies” feature for TikTok DMs. (source)
• TikTok added on iOS a new “Article” sticker for news publishers. (source)
• TikTok added on iOS a new feature for livestreamers, “Share live recordings with moderators”. (source)
• CapCut added a new filter for video templates, “Business videos”. (source)
• TikTok added a new feature for TikTok Shops users, “Product Subscriptions”. (source)
• TikTok added a new sticker for TikTok Stories, “Secret replies”. (source)
• TikTok added two new filters for comments, “Top” (Most liked) and “New” (Most recent). (source)
• TikTok added two new features for songwriters, a profile badge and direct accreditation in the apps for their work. (source)
• TikTok is rolling out the ability to view TikTok Stories on desktop (web). (source)
• TikTok launched an app for TikTok Creator Search Insights. (source)
• TikTok now allows users to access TikTok Creator Search Insights on desktop (web) as well. (source)
• TikTok now lets you schedule posts directly within the app. (source)
• TikTok added a new feature for TikTok DMs, “Games”. (source)
• TikTok added a new feature for past TikTok Live videos, “Create a playlist for posted recordings”. (source)
• TikTok will soon add a “Scaled Live Rewards” feature for livestreamers. (source)
• TikTok added a new “Bots (Personalized Chatbots)” section for TikTok Tako. (source)
• TikTok added a new feature for drafts saved on the app, “Filters”. (source)
• TikTok enabled its advanced post composer for its European Union users as well. (source)
• TikTok recommends a maximum of only five hashtags for all types of posts. (source)
• TikTok now allows content creators to share live highlights with gifters. (source)
• TikTok is inviting creators to become the next “top Education LIVE creator”. (source)
• TikTok added a new feature for livestream auctions, “Countdown bidding”. (source)
• TikTok added a new “Auto-check sound copyright” setting for videos. (source)

July 2025 X (Twitter) social media updates

• X added a “Threads”-like trending topic feature in the “For you” feed. (source)
• X will soon integrate its AI-generated text-to-video tool Hotshot in the platform. (source)
• X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing. (source)
• X is testing on iOS a new “x.com” watermark for screenshots of X posts. (source)
• X is testing “Threads”-like trending topics in the “For you” feed. (source)
• X is promoting Grok AI through a new “Try Voice Mode” button placed in the upper right corner. (source)
• X now translates posts on Android and iOS with Grok AI. (source)
• X added on iOS a new “Timestamp” feature for notifications. (source)
• X will soon charge for ads based on the size of the visuals. (source)
• X is working on a new feature for Community Notes, “AI-powered translations”. (source).
• X is testing “AI-Note Writers” for its Community Notes feature. (source)
• X banned hashtags from promoted posts. (source)
• X will give brands lower ad rates for “beautiful ads” (ads without links and emojis). (source)

July 2025 LinkedIn social media updates

• LinkedIn added a “Group leaderboards” feature for its in-app games. (source)
• LinkedIn added a new benefit to LinkedIn Premium membership, a six-month free subscription to Notion AI’s Plus tier. (source)
• LinkedIn rolled out a new API integration, “Profile Analytics”. (source)
• LinkedIn added video covers for newsletters and articles. (source)

July 2025 Google updates

• Google is testing a new button for product search results, “Help me shop in AI Mode”. (source)
• Google is testing a new section in the search results, “Posts on Reddit”. (source)
• Google is now showing grouped favicons at the top of the “Sponsored results” unit on mobile. (source)
• Google Ads is now showing click and conversion data per RSA (responsive search ad) headline. (source)
• Google launched a new experiment through Google Search Labs called “Web Guide”. (source)
• Google launched its virtual clothes try-on feature for Google Search users in the United States. (source)
• Google AI
• Google expanded Google AI Mode in the United Kingdom. (source)
• Google added three new features for Google AI Mode, “Canvas Planner”, “Document upload” and “Image upload”. (source)
• Google moved the “Brand inclusions” and “Brand exclusions” fields into the AI Max search campaign setup. (source)
• Google launched a new feature for Google Business Profiles that allows companies to check the status of their edits. (source)
• Google added a “Tips” icon in the “Optimization Score” column within the Google Ads reporting. (source)
• Google added “Product Studio” tab in the left side bar of Google Merchant Center. (source)
• Google is rolling a new feature for advertisers called “Smart Bidding Exploration”. (source)
• Google is giving some advertisers access to negative keyword lists for their Performance Max campaigns. (source)
• Google is now showing “AI Overviews”-like results for movie-related queries. (source)
• Google added a button for Google AI Mode in the search box on Google’s home page (google.com). (source)
• Google added a new feature to Google Discover, “AI-generated summaries”. (source)
• Google added two new comparison views to the Google Search Console performance reports, “Last 24 hours to previous period” and “Last 24 hours to week over week”. (source)
• Google added a new metadata field for its Search Analytics API, “Incomplete data points”. (source)
• Google Business appeal feature now displays the reason a company’s appeal was rejected. (source)
• Google is now asking each business to provide a text (phone) or WhatsApp number in the initial setup of a Google Business Profile. (source)
• Google is now automatically adding social media links to Google Business Profiles. (source)
• Google is now showing more than one video in the “AI Overviews” results. (source)
• Google will ban ads for tablet or pill presses from September 1st this year. (source)
• Google is testing in the US a “Preferred Sources” feature for the “Top Stories” section. (source)
• Google relaunched its Search Console Insights as a standalone tab and report within the Google Search Console. (source)
• Google is now showing site names (e.g: Search Engine Roundtable) next to the link icons in the “AI Overviews” results. (source)
• Google is introducing the ability to search in AI Mode within the Google Chrome search bar on desktop and Android devices. (source)

July 2025 YouTube social media updates

• YouTube is testing a new mobile UI that hides several elements below the video player: channel logo and name, subscriber count, text labels for buttons. (source)
• YouTube launched its YouTube Premium Lite tier to viewers in Turkey, Poland, France, Romania, Spain, Italy, Taiwan, Singapore, Chile and Colombia. (source)
• YouTube added a new engagement button for posts publish in a community, “Heart”. (source)
• YouTube added in YouTube Studio two new filters for playlists, “Description” and “Visibility”. (source)
• YouTube added on channel pages a new “Post shelf” section. (source)
• YouTube is testing with a select group of US creators new options and quality enhancements for its “Dream Tracks” feature. (source)
• YouTube is testing on Android and iOS a new “comment threading” feature. (source)
• YouTube added three new AI-powered features for for YouTube Shorts (source):
  • A new image-to-video tool.
  • AI Playground in YouTube Shorts: Image, Video, Background and Music generation.
  • More AI-powered effects.
• YouTube will expand the “Test & compare” feature to video titles as well. (source)
• YouTube launched the “Hype” creator support feature to India, Indonesia, Mexico and select EU countries. (source)
• YouTube added five new, summer-themed stickers for livestreams: “Duckling”, “Island”, “Nap”, “Sand castle” and “Watermelon”. (source)
• YouTube will remove the “Trending page” and “Trending Now” lists in favor of category-specific charts. (source)
• YouTube added two new KPIs for videos, “Casual viewers” and “Regular viewers”. (source)
• YouTube added a new filter for comments, “Most relevant”. (source)
• YouTube added a new “Leaderboard” feature for livestreams. (source)
• YouTube added a new type of search results, “Answer found in video”. (source)

July 2025 Bluesky social media updates

• Bluesky could soon gain a new feature, “End-to-End Encrypted Messaging”. (source)
• Bluesky now allows users to filter activity notifications by muted words. (source)
• Bluesky is rolling out a new “Age verification” feature in the UK. (source)
• Bluesky now lets you choose accounts from which you want to get notifications. (source)

July 2025 Mastodon social media updates

• Mastodon keeps working on the “Quote post” feature. (source)
• Mastodon now displays pinned posts as a carousel. (source)
• Mastodon now allows users to feature specific hashtags on their profiles. (source)
• Mastodon now allows users to see quoted posts from other Fediverse platforms. (source)

July 2025 Reddit social media updates

• Reddit is expanding the automated ad bidding options to Brand Awareness and Reach ad campaigns. (source)
• Reddit is rolling out a new “Age verification” feature in the UK. (source)
• Reddit added automated ad tips to Reddit Ads Manager. (source)

July 2025 Discord social media updates

• Discord launched its virtual currency Discord Orbs globally. (source)

July 2025 Spotify updates

• Spotify launched two new tiers for its premium subscribers in the U.K., Australia, New Zealand, France, Belgium, Netherlands, Luxembourg, Germany, Austria, Switzerland and Liechtenstein, Audiobooks+ and Audiobooks+ for the Family Plan Members. (source)
• Spotify added a “Genre filters” feature to the “Discover Weekly” playlist. (source)

July 2025 Clubhouse social media updates

• Clubhouse is working on the ability to create polls in Rooms. (source)

July 2025 Snapchat social media updates

• Snapchat added a new safety feature for teens, “Home Safe Alerts”. (source)
• Snapchat is working on a referral program that grants users a free month of Snapchat+ if they get three friends to sign up for the service. (source)

July 2025 Twitch social media updates

• Twitch is testing vertical video streams. (source)
• Twitch will increase the Bitrate of 2K video streaming from 7.5K to 9K. (source)

Keep Up with the Latest Social Media News

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