November 2025 social media news

November 2025 social media updates

November 2025 Meta (Ads) updates

• Meta updated its Ads Manager to make Advantage+ automation tools the default option for new ad campaigns. (source)
• Meta rolled out a new wave of AI-driven updates to help businesses attract and convert higher-quality leads (source):
  • Meta’s Advantage+ Leads Campaigns are now available globally.
  • Meta is testing an automated lead generation feature that gives advertisers the ability to promptly engage with a lead on Messenger: “Chat with your leads on Messenger.”
  • Meta now allows advertisers to generate leads through both website and instant forms.
  • Meta added two lead verification tools, “SMS by phone number” and “Work email.”
• Meta is also testing a third method, “Address Verification.”
• Meta will remove the “Messenger inbox” ad placement on November 11. (source)
• Meta is rolling out the “CTA Sticker” feature to more advertisers. (source)
• Meta added new features and ad formats for Threads (source):
  • 4:5 ad rendering for image and video ads.
  • Two new formats are rolling out globally: “Static carousels” and “Video ads”.
  • Placement Asset Customization.

November 2025 Meta (AI) updates

• Meta now promotes on Instagram its AI-powered content creation tools through a new carousel in the “For you” feed. (source)
• Meta added a new “Lip Sync” feature on Meta AI’s mobile apps. (source)
• Meta launched its AI-powered “Text Restyle” feature for Instagram Stories in the EU as well. (source)
• Meta launched its “Vibes” feed in the EU. (source)
• Meta launched the “AI Images” feature for its Facebook Messenger users based in the EU. (source)
• Meta added a new “Restyle” feature for Instagram Stories. (source)

November 2025 Meta (Misc) updates

• Meta now allows all Instagram users to request a community note. (source)
• Meta is planning to expand its “Community Notes” feature to more regions. (source)
• Meta added a new “Auto clear search history” setting. (source)
• Meta added a dedicated settings page for managing app cookies. (source)
• Meta enhanced the viewing experience for Instagram users by adding support for Dolby Vision and ambient viewing environment (AMVE) on the iOS app. (source)
• Meta now automatically adds videos to Meta Rights Manager if the “Autoprotect” feature is enabled. (source)
• Meta now allows brands and content creators to create and manage Story Highlights from the Meta Business Suite as well. (source)
• Meta is deprecating the “Facebook Like” and “Facebook Comment” buttons for websites. (source)
• Meta now allows Meta Business Suite app users to invite collaborators for both Instagram and Facebook posts. (source)
• Meta will discontinue the Creator Management Tools on December 1st, 2025. (source)

November 2025 Meta (VR) updates

• Meta is testing a new “Virtual try-on” feature for selected Facebook Marketplace listings (furniture and home décor items). (source)
• Meta now highlights Reels created via Meta Ray Ban glasses within its apps. (source)

November 2025 Meta (xR) updates

• Meta added four video recording stability options for Meta / Ray-Ban owners: “Low”, “Medium”, “High”, and “Auto.” (source)

November 2025 Facebook updates

• Facebook now hides comments that are likely to be spam. (source)
• Facebook has added a new naming option in Facebook Groups, “Nicknames.” (source)
• Facebook is offering content creators a bonus for cross-posting to Groups. (source)
• Facebook added a new “Content Protection” feature for its users. (source)
• Facebook is testing a feature that will allow you to hide the “People You May Know” carousel. (source)
• Facebook now allows users to choose between two page types, “Business” and “Creator.” (source)

November 2025 Facebook Messenger updates

• Facebook Messenger is testing a new indicator in the chats tab that shows when a message includes a voice note. (source)
• Facebook is testing the ability to create notes from the feed story composer button. (source)
• Facebook added a new “Earning Potential” section for Facebook Pages. (source)
• Facebook added a new “Extra Bonus” feature for selected creators. (source)
• Facebook added a “Meta Support Assistant” shortcut in the “Help and support” section of the main menu. (source)
• Facebook is testing a new, cleaner design for the buttons shown in the “+” menu on iOS. (source)
• Facebook is testing a new design and a new position for the “Like”, “Comment” and “Share” buttons on iOS. (source)
• Facebook Group admins now have the option to change their groups privacy from private to public. (source)
• Facebook Messenger is now showing a “People You May Know” carousel on the app’s main page. (source)

November 2025 Instagram updates

• Instagram is testing a new feature for Instagram DMs, “Games.” (source)
• Instagram is testing a new feature for Instagram Notes, “Hyperlinks.” (source)
• Instagram now requires two swipes instead of one to exit the app. (source)
• Instagram now limits the number of hashtags that can be add per regular post or reel to 3. (source)
• Instagram added four new features for the Reels camera (source):
  • A 20-minute recording length for videos.
  • A new “Undo” button for previously recorded clips.
  • A new slider control option for the “Touch-Up” feature.
  • An updated green screen experience.
• Instagram is testing a new “Replies counter” feature for Instagram DMs. (source)
• Instagram is testing a new “Trending Audio” filter, “Popular with your followers.” (source)
• Instagram is testing a new way to start chats with customers by letting you create a QR code that directs them to your messages. (source)
• Instagram launched a new, cleaner UI for the Reels action menu. (source)
• Instagram added a new shortcut button for Meta Verified on the main profile page. (source)
• Instagram is testing the ability to sort reels by “Latest” or “Most viewed.” (source)
• Instagram is replacing the “Following” count with “Mutual friends.” (source)
• Instagram brought back the screenshot sharing sheet feature in Instagram DMs. (source)
• Instagram now allows users to share their customized algorithm settings for reels as a story. (source)
• Instagram could introduce a “Schedule Post” feature for trial reels. (source)
• Instagram added two new font effects, “Comic” and “Retro Chrome.” (source)
• Instagram has added a new “Competitive Insights” element in the Professional Dashboard. (source)
• Instagram is testing a new type of note, “Thoughts.” (source)
• Instagram is testing a larger UI for Instagram DMs. (source)
• Instagram is testing a “May contain” feature for “original audio” pages. (source)
• Instagram is testing a new “New” label for recent published posts. (source)
• Instagram added a new “Ghost” font for Instagram Stories. (source)
• Instagram added a new “Watch History” feature for Instagram Reels. (source)
• Instagram added a new “Snooze sets of suggested Reels in your feed” setting in the “Content preferences” section. (source)
• Instagram moved the “Shots” icon in Instagram DMs. (source)

November 2025 Instagram Edits updates

• Instagram added three new features for its Instagram Edits Users (source):
  • A new font, “Stranger Things.”
  • Two video editing features, “Mask” and “Volume ducking.”
• Instagram is testing a new “Storyboard” feature for Instagram Edits. (source)
• Instagram added three new features for Instagram Edit users (source):
  • A “Lip sync” feature.
  • A “Reverse” effect for videos.
  • The ability to bulk edit your captions.
• Instagram Edits added a new “Stats per post” button for each Reel showcased in the “Inspiration” tab. (source)
• Instagram added new features for its Instagram Edits users (source):
  • 28 video effects.
  • Color Correction.
  • The ability to apply custom animations and effects to the captions in your clips.
• Instagram is now highlighting Instagram Edits’s new text updates directly in the feed of the main app (Instagram). (source)

November 2025 WhatsApp updates

• WhatsApp is working on a feature that offers guidance on safe and responsible messaging practices. (source)
• WhatsApp is working on a feature that will allow you to save half-finished status messages as drafts. (source)
• WhatsApp is testing a feature that shows a confetti animation for emoji reactions this holiday season. (source)
• WhatsApp is testing a feature that will allow you to react to status updates using a “Reaction” sticker. (source)
• WhatsApp is testing out a feature that will allow channel admins to manage activity notification settings. (source)
• WhatsApp is testing a feature that that will allow Google Pixel owners to disable VIPs on their devices. (source)
• WhatsApp is testing a feature that suggests stickers as users type their messages. (source)
• WhatsApp is working on a feature that will allow you to reserve the same username you use on Facebook and Instagram. (source)
• WhatsApp is working on a feature that will allow you to receive unknown messages in requests. (source)
• WhatsApp is testing a feature that will allow you to report bugs by shaking your device. (source)
• WhatsApp is testing a chat clearing feature with options for deleting messages or specific media categories. (source)
• WhatsApp added a new feature for its macOS users, “Media Hub.” (source)
• WhatsApp has launched a dedicated app for Apple Watch. (source)
• WhatsApp is working on a feature that will allow you to search and call others using usernames. (source)
• WhatsApp is working on a feature that will allow you to apply strict security settings to your account. (source)
• WhatsApp is working on a feature that will allow you to search and call others using usernames. (source)
• WhatsApp will soon allow channel admins to invite their contacts to follow their channels. (source)
• WhatsApp is testing a feature that will enable third-party chats for users located in the European Union. (source)
• WhatsApp is testing a new section for “Forwarded many times” in the storage settings page. (source)
• WhatsApp now allows users to protect their chat backups with passkeys. (source)
• WhatsApp added a new feature for its macOS users, “Chat themes.” (source)
• WhatsApp is working on a feature that will allow you to status updates using a reaction sticker. (source)
• WhatsApp is working on a feature that will allow you to set a cover photo for your profile. (source)
• WhatsApp is working on a feature that will allow you to create third-party groups. (source)
• WhatsApp is rolling out a feature that will allow you to manage storage from the chat info screen. (source)

November 2025 Threads updates

• Threads now allows users to sort comments by “Following”, “Top” and “Recent.” (source)
• Threads now allows users to add people to a group via an invite link. (source)
• Threads is testing a guidance icon for posts with spoilers to help users understand how the feature works. (source)
• Threads is testing a new “Algorithmic Control” feature. (source)
• Threads added four filters for Threads DMs (source):
  • All.
  • Unread.
  • Unanswered.
  • Verified.
• Threads is working on the ability to set a community flair. (source)
• Threads added the “Text attachments” feature on desktop (web) as well. (source)
• Threads added two new features for content creators with podcasts hosted on Spotify (source):
  • A new integration that will allow you to add your podcast details to your profile.
  • A dedicated preview for each episode.
• Threads is showing a new “drop-down menu”-like button for the “Add topic” feature when adding a post reply. (source)
• Threads added a new “Time Management” feature on Android and iOS. (source)
• Threads added three new features for its users as follows (source):
  • A new “Review and approve replies” for posts.
  • Two new filters in the “Activity” tab, “Mentions” and “People you follow.”
• Threads is widely testing the ability to quickly quote posts you’ve previously saved or liked. (source)
• Threads now allows users to share text attachments to descentralized social media platforms like Mastodon or Flipboard. (source)
• Threads is now showing the music name on cross-posted videos from Instagram. (source)
• Threads added a new “People that you know” filter in the “Activity” section. (source)
• Threads added a new “Time management” setting. (source)
• Threads added new enhancements for its “Community” feature (source):
  • An “Online” status dot for users.
  • Total number of members, Total number of online members and the number of recent posts.
• Threads launched its own version of stories, “Ghost posts.” (source)

November 2025 TikTok updates

• CapCut is testing a new, AI-powered feature called “Edit Pilot.” (source)
• TikTok has removed the “YouTube” and “Instagram” links from the “Edit Profile” section. (source)
• TikTok added a new “Your Music” button on profiles. (source)
• TikTok added a new “Schedule Shoppable Videos” feature for TikTok Shop. (source)
• TikTok is testing very large “Follow” and “Not Interested” buttons on videos in the “For You” tab. (source)
• TikTok is testing a very large “Copy link” button for posts as well. (source)
• TikTok added a “Group Chat” sticker. (source)
• TikTok added a new “Stroke” setting for its “Cutout” editing feature. (source)
• TikTok added a new “AI Imagine” feature in the “Create” tab. (source)
• TikTok added a new “Time and Well-Being” space in the app that offers a range of well-being exercises and activities. (source)
• TikTok added an additional “AI-generated content” slider to its “Manage Topics” control panel. (source)
• TikTok is testing a new interface for pages dedicated to songs produced by artists. (source)
• TikTok added a new “AI Dubbing” feature for shoppable videos. (source)
• TikTok is giving more users access to its “Bulletin Boards” feature. (source)
• CapCut is testing a new “AI Agent Editing” feature. (source)
• TikTok is testing a new “New posts” label in the search results, but it’s available only for account-related queries. (source)
• TikTok is testing two new enhancements for its “Sound Picker” option (source):
  • A new “Hot” feed for trending songs.
  • The ability to easily adjust the volume levels of both the song and the voiceover.
• TikTok added three new, AI-powered features for content creators: “Image to Video”, “Text to Video,” and “AI Transition.” (source)
• TikTok added two new, AI-powered features for content creators, “AI Outline” and “Smart Split.” (source)
• TikTok now allows users to mention “Liked” and “Favorited” videos as well. (source)
• TikTok added two new settings in the “Playback” section, “Disable HDR videos” and “Display object tags.” (source)
• TikTok added a new UI for the “Save video” option. (source)

November 2025 X (Twitter) updates

• X is working on a new “Creator Studio” feature. (source)
• X rolled out the “About this account” feature globally. (source)
• X will introduce a feature that will notify users if a profile is using a VPN to mask its location. (source)
• X will soon allow you to play videos hosted on YouTube without leaving the app. (source)
• X is testing a “Reader Mode” feature for its new web link experience. (source)
• X added a new “Certified Banger” badge for viral posts. (source)
• X will also launch a standalone app for X Chat. (source)
• X now allows users to sort reposts by “Top” and “Recent” on iOS. (source)

November 2025 xAI updates

• xAI now allows Grok AI users to quickly switch between video or image generation on mobile apps. (source)
• xAI added a first set of widgets on Grok AI’s Android app. (source)
• xAI added two artificial intelligence models on Grok AI’s mobile apps and web, Grok 4.1 and Grok 4.1 Thinking. (source)
• xAI has changed the way users are downloading AI companions on Grok AI’s iOS app from “all at once (in bulk)” to “one at a time.” (source)
• xAI added on Grok AI’s iOS app a new setting for videos created in the “Imagine” section, “Remix.” (source)
• xAI added on Grok AI’s iOS app a new setting for videos created in the “Imagine” section, “Upscale.” (source)
• xAI added on Grok AI’s iOS app a new companion, Mika (female). (source)

November 2025 Google updates

• Google will reinstate the suspended hotels in Hotel Center and removing the “Suspended Hotels” tab in the “Properties” page of your Hotel Center account. (source)
• Google launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. (source)
• Google is testing removing the “more” results button for Local Service Ads within the web search results. (source)
• Google is testing two other variations the “Message multiple businesses” button, “Get competitive quotes” and “Request multiple opinions.” (source)
• Google is testing two new sections within the Google Ads Overview tab, “Trends” and “Performance by stage.” (source) section.
• Google is rolling out support for Facebook Messenger and Zalo Messenger within Google Ads campaigns. (source)
• Google now lets advertisers create up to five custom views on the Google Ads Overview tab. (source)
• Google is now showing the “What to know” section within web search as well. (source)
• Google is now showing for more searchers the “Web Guide” feature in the “All” results tab. (source)
• Google will soon add brand query filters to Google Search Console. (source)
• Google is testing a share icon and button for hotel ads in the Google search results. (source)
• Google added a new “Campaign total budget” feature for Performance Max (PMax) campaigns. (source)
• Google added a new “Top Combinations” setting for Performance Max (PMax) campaigns. (source)
• Google added a new “Annotations” feature in Google Search Console’s performance reports. (source)
• Google added a new metric for Google Ads called “Original Conversion Value.” (source)
• Google may introduce a new bidding type for search campaigns using Target CPA, “Journey Aware bidding.” (source)
• Google added a new navigation button to Google Merchant Center, “Creative Content.” (source)
• Google added a new promotion targeting option to Google Merchant Center for audience targeting, “Show to a preferred audience.” (source)
• Google added Waze ad inventory into Performance Max campaigns with store-visit, store-sales or local-actions goals. (source)
• Google added two new features for Google Local Services Ads (source):
  • A new value-based pricing feature for brands.
  • The ability for customers to message multiple businesses at once.
• Google added two new, AI-powered features for advertisers in Google Ads, “Ads Advisor” and “Analytics Advisor.” (source)
• Google now allows advertisers to add shipping and returns information within Google Search Console as well. (source)
• Google is now showing summaries for your budget settings within the budget and bidding optimization settings in Google Ads. (source)
• Google is testing an endless, infinite scroll for Google Discover. (source)
• Google is testing a new “Services” section in the reviews services summary box. (source)
• Google added a “Download” option to the Google Merchant Center promotions section. (source)
• Google added a new promotion method in Google Merchant Center, “Top-performing products.” (source)
• Google added a new chart in the Google Ads overview tab named “Cross campaign metrics.” (source)
• Google Merchant Center now automatically crops your product images in Google Shopping if it thinks they will look better in Google Search. (source)
• Google is testing a new “Schedule posts” feature for Google Business. (source)
• Google has expanded access to the Google Business Profiles “What’s happening” feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. (source)
• Google added a new “Map Pin clicks” metric in the Google Ads and Google Local Service Ads reports. (source)
• Google is further integrating the main Google Ads platform and the niche Local Service Ads platform by showing a new conversion tracking action in the Google Ads interface for Local Service Ads, “Phone Call Conversion Action”. (source)
• Google is bringing to Google Ads the ability to do campaign-level audience exclusions to Performance Max (PMax) campaigns as well. (source)
• Google launched a special agency version of Google Merchant Center, Google Merchant Center for Agencies. (source)

November 2025 YouTube updates

• YouTube is working to assist creators in avoiding a broader range of penalties by expanding its pre-publish check tool to identify more potential violations before content is uploaded. (source)
• YouTube is switching from channel names to user handles as the main identifier in live videos and on channels. (source)
• YouTube now allows channel managers to pin a post in their communities. (source)
• YouTube is testing a feature that allows users based in Ireland and Poland
  to easily share videos and have conversations about them directly within the mobile app. (source)
• YouTube is expanding its “AI-enhanced comment reply suggestions” feature to more content creators. (source)
• YouTube is reducing the disruption caused by product-related timestamps by displaying them in a product shelf below the playback window instead of using intrusive pop-up notifications. (source)
• YouTube now allows its EU users to use Google Lens within the YouTube Shorts feed as well. (source)
• Users based in the EU can now use Google Images or Google Circle to Search to identify an object or a product showcased in any short.
• YouTube added two new features for clips shown in the “Hype” section (source):
  • Category Leaderboards.
  • The ability for users to share them in public posts.
• YouTube added two new filters for content published by channels (horizontal videos, shorts, regular posts), “Members-only” and “Public.” (source)
• YouTube now allows content creators to generate a vertical layout from their horizontal live stream directly from the live control room. (source)
• YouTube added a new AI-powered feature for YouTube Shorts, “Edit with AI.” (source)
• YouTube is now showing in YouTube Studio separate analytics for paid vs organic content: views, engaged views, likes, comments, shares, and watch-time. (source)
• YouTube now allows content creators to add images in quizzes. (source)
• YouTube is expanding access to its “Ask Studio” AI agent to more content creators. (source)
• YouTube now automatically enhances the quality of videos originally uploaded in 240p or 720p to HD (up to 1080p). (source)
• YouTube now allows content creators to disable the “Live Top Fan Leaderboard” feature. (source)
• YouTube renamed the “Copyright” tab available in YouTube Studio to “Content Detection.” (source)

November 2025 YouTube Music updates

• YouTube is rolling out the “2025 recap” listings for YouTube Music subscribers with a new, AI-powered feature, “Ask about your year.” (source)
• YouTube added a new “Taste Match” feature on YouTube Music’s iOS app. (source)
• YouTube Music now allows users to transfer their playlists from other music streaming platforms. (source)

November 2025 YouTube TV updates

• YouTube added five new features designed to make any YouTube video a premier experience on TV (source):
  • YouTube will expand the thumbnail file limit from 2MB to 50MB.
  • YouTube is introducing “Super Resolution”, a new AI-powered feature that automatically generates higher resolutions for videos.
  • YouTube is also introducing on the homepage a new “Immersive previews” feature for videos.
  • YouTube is adding a new “QR Code” feature for products shown in videos.
  • YouTube is expanding contextual search on YouTube TV as well.

November 2025 Pinterest updates

• Pinterest added a new, AI-powered “Pinterest Assistant” feature that will make it easier to search for products based on examples that you find. (source)
• Pinterest added new features to its boards as follows (source): 
  • “Make it yours” for fashion and some home decor boards.
  • “More ideas” provides recommended related Pins for all other board categories.
  • “All saves” is where you can find all of your previously saved Pins.
• Pinterest is also testing two new, AI-powered features with users in Canada and the United States:
  • “Boards made for you” – Boards curated using a combination of editorial expertise and AI-powered recommendations.
  • “Styled for you” – Dynamic, AI-powered collages created from fashion Pins users have saved to their boards.

November 2025 Rumble updates

• Rumble will launch a Bitcoin tipping feature by mid-December. (source)

November 2025 Spotify updates

• Spotify is testing a new, AI-Powered feature for playlists, “Prompt Playlists.” (source)
• Spotify now lets users share podcast or song previews as WhatsApp status updates. (source)
• Spotify is working on a “Group chat” feature for Spotify DMs. (source)

November 2025 Telegram updates

• Telegram added a new “Show 18+ content” setting. (source)

November 2025 Apple Music updates

• Telegram added a new “Search” tab on iOS. (source)
• Apple Music will soon allow you to post lyrics with enhanced visuals directly to your WhatsApp status. (source)

November 2025 Bluesky updates

• Bluesky is introducing new updates around how it tracks violations of its Community Guidelines and enforces its policies (source):
  • Changes to its “strike” system for violations.
  • More guidance provided to those who violate the rules.
  • New reporting categories in the app.
• Bluesky will soon start testing “dislikes” as a way to improve personalization on its main Discover feed and others. (source)

November 2025 Snapchat updates

• Snapchat is planning to apply subscription fees to its Lens Studio app. (source)
• Snapchat has launched a custom-built app for Amazon Fire tablets (Fire OS). (source)
• Snapchat added a new “Topic Chats” feature for Snapchat DMs. (source)
• Snapchat now lets users see how many favorites a Spotlight post has received. (source)
• Snapchat now lets users upload a regular photo as their profile picture on their main profile. (source)
• Snapchat added a new “Comic Bitmoji” feature for Snapchat+ subscribers. (source)
• Snapchat will add Perplexity’s conversational chatbot into Snapchat DMs. (source)
• Snapchat added a new feature called “Buddy Pass” for Plus subscribers. (source)

November 2025 Tinder updates

• Tinder is working on two new features, “Astrology Mode” and “Music Mode.” (source)
• Tinder is testing “Chemistry”, a feature that learns about users’ interests and personalities by asking questions and analyzing photos from their camera roll. (source)

November 2025 Patreon updates

• Patreon added new social features for content creators (source):
  • Collaborative Posts.
  • Small text, photo, or video posts that are public by default and open for anyone to comment on, “Quips.”
• The platform also plans to test creator mentions, a folder with saved content, and a “Not interested” button for posts.

November 2025 Reddit updates

• Reddit will group all ad audience settings into two sections, “Audience Controls” and “Audience Suggestions.” (source)
• Reddit added a new ad format for brands called “Interactive Ads.” (source)
• Reddit has announced a new integration with WooCommerce. (source)

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