What is social media management?

Social media management refers to the process of creating, publishing, and analyzing content on social media platforms to build and engage with an audience. It involves overseeing a brand’s entire social media presence, including content strategy, scheduling, responding to comments or messages, tracking performance, and adapting the strategy based on data and trends.

For example, a social media manager for a restaurant might create posts showcasing the food, respond to customer inquiries, and track engagement on platforms like Instagram and Facebook to see what types of content perform best. They might also plan out content calendars to ensure consistent posting and run ads to reach new customers.

Social media management is crucial for businesses and influencers looking to grow their presence, connect with their audience, and drive engagement or sales through social platforms. It requires a mix of creativity, strategic thinking, and data analysis.