Content Writer
If you’re here to learn how to make a post shareable on Facebook, then you’ve come to the right place.
Facebook can be easily considered a very popular social media platform. There are roughly 3.07 billion monthly active users. Quite a number, isn’t it? Creating shareable posts on Facebook can be an awesome way to increase your reach and engagement on the platform.
In this article, we’ll show you how to make a post shareable on Facebook and take a look at the logic behind going viral.
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Short summary
- To make a post shareable, change the Facebook privacy settings to “Public,” as only public posts can be shared outside your friends or group.
- Edit individual post privacy by tapping the three dots > “Edit Privacy” > select “Public” from the audience menu.
- Set the default audience to Public for all future posts by tapping the audience selector before posting.
- Facebook Page posts are always shareable; they’re public by default and include a share button for easy reposting.
- Posts in public groups are automatically shareable with anyone, including non-members.
- Posts in private groups are only visible to group members and cannot be shared outside the group.
- You can schedule posts across profiles, pages, and groups using the Facebook app, Meta Business Suite, or SocialBee.
- Meta Business Suite (mobile/desktop) allows post scheduling with options to select optimal “Active times.”
- SocialBee offers full scheduling across profiles, pages, and groups, plus categorization and calendar view.
- Making posts shareable increases reach, engagement, and brand visibility, essential for growing your online presence.
- Boost shareability with quality content: use attention-grabbing visuals, relevant hashtags, and interactive formats like contests and quizzes.
- Facebook trends in 2025: Reels drive engagement, AI-generated content is rising, Groups foster community, and in-app shopping is expanding.
How to make a post shareable on a Facebook account
To make a post shareable on Facebook, you’ll have to pay attention to its privacy settings. By making sure your audience settings make the post available to everyone, you significantly increase its potential reach.
Here are some easy steps to help you make an individual post shareable:
- Go to your post history and click on the three-dot icon found in the top right corner of any of the older posts you want to share
- Click on the “Edit Privacy” button in the pop-up menu
- Once you’ve clicked on the “Edit Privacy” icon, you’ll be taken to the “Post audience” drop-down menu (Public, Friends, Close friends, Friends except, Specific friends, and Only me)
Choose to make your Facebook post available for public sharing so that people can see it whether they follow you or not. You can always exclude friends or block accounts if there are users you don’t want seeing your content.
Here is how you can make all your Facebook posts shareable:
- Open the Facebook App or Facebook home screen
- Tap the “What’s on your mind?” profile status
- Tap the “Edit audience” button below your name
- Once you’ve clicked on the audience icon, you’ll be taken to the “Post audience” drop-down menu (Public, Friends, Close friends, Friends except, Specific friends, and Only me)
How to make a post shareable on a Facebook Page
As you may already know, you can only post public content on Facebook pages by default. This is good news for those who wish to share their content and watch their engagement increase.
Here is how to share a post from a Facebook page:
- Open the Facebook app or Facebook home page
- Click on the “Menu” button, in the lower-right corner of the screen
- Tap a Facebook Page you manage in “Your shortcuts”
- Tap “Switch” to go to that page
- Tap the “Share” button in the lower-right corner of the original post you’d like to share from your page wall
How to make a Facebook post shareable on a public group
Here’s how to make a post on Facebook shareable on a public group:
- Open the Facebook app or Facebook home page
- Tap the “Menu” button, in the lower-right corner of the screen
- Tap the “Groups” button
- Select the public Facebook group you wish to share your post to
- Tap the “Write something” button and share your post with the members and visitors of the group
- Individual posts will automatically be public and shareable with group visitors as well as members
How to make a Facebook post shareable on a private group
Here’s how to make a Facebook post shareable on a private group:
- Open the Facebook app or Facebook home page
- Tap the “Menu” button, in the lower-right corner of the screen
- Tap the “Groups” button
- Select the private Facebook group you wish to share your post to
- Tap the “Write something” button and share your post with the members of the group
- Only you and the members of the group will see this post
How to schedule a Facebook post on profiles, pages, and groups
You can schedule Facebook posts in several ways, depending on where you’re posting:
1. Scheduling posts on a Facebook Page (via the Facebook app):
- Go to your Facebook Business Page
- Tap to create a new post (text, image, or reel)
- After editing, tap “Next”
- Select “Schedule for later” under “Scheduling options”
- Choose your date and time, then tap “Save” in the upper-right corner
- Tap “Post” to schedule
2. Scheduling posts in a Facebook Group (mobile app only):
- Open the Group you manage as an admin or moderator
- Create a new post.
- Tap “Schedule” (either from the “+” button or above the post editor)
- Set your preferred time and date, then tap “Post”
Note: You must be an admin/moderator. Group posts can’t be scheduled from the web version.
3. Scheduling posts via Meta Business Suite (Pages only):
On the mobile app:
- Open Meta Business Suite and log in
- Tap “Create Post”, then “Next”
- Select “Schedule for later,” pick a time, and tap “Schedule”
On desktop:
- Go to your connected Meta Business Suite
- Click Content > Create post.
- Under “Scheduling options,” toggle on “Set date and time”
- Choose when to post and click “Schedule”
- Use the “Active times” feature to see when your audience is most engaged
4. Schedule a Facebook post to your profile, page, or group with SocialBee:
- Open the SocialBee app
- Go to your dashboard and connect your Facebook profile/page/group to the app by tapping the “Profile via reminders”, “Page”, or “Group” buttons
- Once you’ve given the SocialBee app permission to post on your behalf, select “Content” from the left menu
- Click the “Add post” button at the very top of the screen
- Select your Facebook profile/page/group icon and create your post
- Select the category you wish to add your post to
- Click “Save post” once you’re done
- Go to “Schedule Setup” and tap any empty slot in “Calendar view”
- Select your Facebook profile/page/group icon, the correct category from the drop-down menu, the day, and the posting time
- Tap the “Create” button to schedule your post to your Facebook profile/page/group
Create, schedule, and publish posts to your Facebook profiles, pages, and groups with SocialBee.
Create posts, publish, analyze, engage and collaborate, all from SocialBee.
Benefits of making your Facebook post shareable
Making your post shareable on Facebook can significantly increase your reach and help you keep up with the inflow of new trends and information.
Here are three benefits of making a post shareable on Facebook:
- Better brand awareness
- Increased engagement
- Boosted reach
1. Better brand awareness
Having better brand awareness is essential when your goal is to build a strong social media presence. Thankfully, making engaging posts shareable can contribute to making people aware of your business.
People can share content on the Facebook app for entertainment purposes, for example. Once you make a post shareable on Facebook, people might find your content interesting enough to be shared and send it to others. This is how your brand’s notoriety grows.
Here are some tips for having better brand awareness:
- Define your brand – Identify your target audience, goals, mission, and values for your brand. By doing this, you’ll have a more precise content strategy.
- Use visuals strategically – Always make use of your brand’s logo, colors, and fonts when creating high-quality content. Both images and videos require that unique touch that helps people identify your brand.
- Collaborate with influencers – Connect with influencers in your industry or niche and collaborate with them as long as they align with your brand. Also, make sure that they have a large following to help you with your brand awareness efforts.
2. Increased engagement
We live in a world where information is widely accessible. Because of the sheer volume, some things might get lost in translation. Or lost among the thousands of sources one can access. Sharing valuable information is powerful enough to make a Facebook post stand out.
Here are some ways to better engage your audience:
- Know your audience – First and foremost, you should know who you’re talking to before kickstarting your content strategy. Use analytics and monitoring to help your research. This will help you identify the types of content your audience loves.
- Post at the best times – In order for you to notice increased engagement, you’ll need to start posting at the best times. To do so, you can check your post analytics or take the word of social media experts as you start building your content calendar.
- Spark interactions – Whether you’re going for Facebook Lives, Q&As, or exclusive content made shareable on Facebook, you can expect interactions to increase. Your audience’s opinions are precious, so make sure to acknowledge that through prompt replies.
3. Boosted reach
What makes a Facebook post shareable is its potential for going viral. The more people see your post, the more chances there are of people sharing it with their friends and acquaintances.
In turn, this boosts your reach on the platform. Whenever people take action and share your posts, your brand gets more attention. Making your post shareable on Facebook is essential when better reach is your main goal.
Here are some ways to boost your reach:
- Leverage paid advertising – Using sponsored ads can increase your reach and allow your brand to become recognizable across the platform. Make sure that your ads are well optimized and that they target an audience that is most likely to convert.
- Use hashtags – Increase your post visibility by using relevant hashtags, making it easier for people to discover and engage with your content. You can use Facebook monitoring to identify the right hashtags for your posts.
- Share UGC – Share content created by your audience, such as images, videos, or testimonials. If your content features your audience, it is more likely to be shared and engaged with, which will increase engagement and reach.
How to make your Facebook post go viral
We’ve gone through the first steps to make a post shareable on Facebook. Now, let’s make sure your content is worth sharing.
Here are five ways to make your Facebook post go viral:
- Capture and keep your audience’s attention
- Check the trends
- Cover a wide variety of topics
- Use interactive content
- Research your audience
1. Capture and keep your audience’s attention
Capturing the attention of your audience and keeping it are two different things. But in the end, they both follow a similar principle.
Once people start noticing your business, they set certain expectations. To go viral, you need to meet those expectations. This usually translates into quality content. Quality content is key for good exposure. Yet, there are some other details to take into consideration.
Here are some tips for creating attention-grabbing Facebook posts:
- Use stunning visuals – Posts that use images or videos have increased chances of catching people’s attention and getting shared. Only use high-quality visuals that are relevant to the content of your post.
- Write persuasive headlines – A bold headline can make all the difference. You need to persuade people to stop scrolling and read your latest post. Make sure your headlines are short, imaginative, and compelling.
- Ask questions – Engage your audience with clever questions. This can encourage people to share their opinions, leading to an increase in engagement and better reach for your post.
There are several ways in which you could present information. Trying a humorous approach can be one example. However, whether it works or not depends a lot on the demographics of your audience.
For example, gen Z humor is different when compared to that of an older audience. It will all break down to what your business is based on and to what extent you can go with your content marketing strategy.
2. Check the trends
Trends come and go, but staying on top of them is an art. Trending topics, videos, or songs are all a great start to come up with viral content. But how do you figure out what is trending at the moment? What might’ve worked in the previous weeks will probably not work in the following weeks.
Videos seem to hold the crown in terms of virality, no matter what year we’re talking about. Your job is to stay informed about what is gaining traction at the moment, whether it’s a trending audio or a funny template, and learn to adapt it to your brand.
Here are some Facebook trends in 2025:
- Reels continue to drive high engagement
- AI-generated content tools are on the rise
- Facebook Groups are key for community building
- Meta Verified boosts brand credibility
- In-app shopping features are more advanced and widely used
3. Cover a wide variety of topics
Everybody’s always talking about something, and it’s always great to be up to date. But sometimes, trending topics aren’t the only ones your audience is interested in.
This is why you should cover more topics; the trending ones, as well as those that are less popular but closely related to your niche. Sticking to what works for others is tempting, but remember that your content should also bring value to your audience and educate them.
In the end, you get the best of both worlds: your followers are still interested, while you also get to speak to a core audience that has a high conversion rate. All while covering both niche and trending subjects.
4. Use interactive content
Knowing what content makes your audience want to interact with your brand is another great way to go viral. There is no right or wrong here in terms of content types. What works for some pages might not work at all for other pages and vice versa.
Here are some examples of interactive content:
- Quizzes – You can always create quizzes that relate to your brand or industry. This can be a fun way to test your audience’s knowledge on certain topics of interest.
- Contests – Initiate contests that feature clear rules and offer a desirable prize, such as a product or service provided by your brand. You can also use paid advertising to increase your contest’s visibility.
- Giveaways – Encourage followers to join your exciting giveaways. First, make sure that your promotion respects Facebook’s policies and guidelines
The key to making a Facebook post shareable is to keep it short, but still impactful. You can use titles, captions, thumbnails, special effects, or anything that teases your audience and catches their attention.
5. Research your audience
One of the best ways to succeed in business is by getting to know your main audience. The more you understand your followers, the more opportunities you have.
By learning what other brands your target market interacts with and connecting with them, you can get better exposure through mentions. Sharing one another’s posts can be a great way to bring more visibility and engage consumers.
You should also leverage Facebook analytics to learn your followers’ preferences. Apart from the preliminary research into who your audience is and what interests they have, also monitor the performance of your social media strategy as you run it.
This way, you can learn what works and what doesn’t, and make adjustments along the way that will increase the likelihood of your Facebook content getting shared.
Use a powerful social media management tool like SocialBee to regularly check your Facebook analytics. This could be your golden ticket to creating quality content and making Facebook posts shareable.
Learn how your reach and engagement evolve over time and find out the post types and scheduling times that have the highest positive impact.
Discover the post types your audience prefers and inform your content strategy with SocialBee’s analytics.
Frequently asked questions
Make your Facebook posts shareable and ensure they go viral
Even though going viral can sound impossible, it only takes a few elements to make a particular post bound for success.
By far the most important one is, first and foremost, that you make sure your content can reach as many people as possible and that its sharing settings aren’t preventing that by making the post private.
After making the post shareable, making quality content, interacting with the audience, and staying on top of audience insights can make all the difference. The “why” and “how” are both important in this case. Knowing the reasons why people share your content is vital for your digital marketing strategy.
With SocialBee, you can now use Facebook like a pro. Our content calendar and schedule will help you maintain consistency and give audiences what they love, while our analytics help you refine your strategy for the best results. Try our 14-day free trial and see for yourself!
