Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms

Brand Awareness

What is brand awareness? How is brand awareness created? Do brand awareness campaigns work?

When it comes to brand awareness, things are as simple as improving your brand’s image through a much more effective logo or a new cover image for your Twitter in order to make people remember your brand and associate themselves with it.

Seems pretty simple, right? Well, things aren’t that easy. Brand awareness is a key element of your brand’s marketing, so you have to calculate every move in order to achieve your goal – one wrong move and you can get the opposite of what you want for your brand.

To determine your business’ brand awareness, you need to regularly take a look at the level of brand recognition and brand recall. By looking at how your potential market reacts to your brand and how well they remember it, it will be easier for you to do your best and come up with a new brand awareness strategy that will help you remain in the mind of your audience.

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If you want to use brand awareness as a way to up your business’ game, then here are a few ideas that can help you do it:

  • Creating authentic content that includes your brand’s original view of the info that you are sharing – great examples are infographics and videos.
  • Boosting posts to reach more people that could be interested in your content and brand. A great piece of content that was loved by your audience can be boosted on Instagram to advertise your brand to new people.
  • Make sure to stay current with the times, be active, and always be aware of whatever is happening. Speaking up about current events will make you look like a progressive brand that is here to stay.


There are many ways to help your business’ brand awareness, but in the end, what you need to know is that this marketing strategy is here to help you establish trust between you and your customers.

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