What Is a Boosted Post?

Boosted posts definition

This is a type of paid advertisement, mostly on Facebook, promoting an existing post from a business page. Facebook’s Boost Posts amplifies the reach of the content to appear to a wider range of your target audience, outside of people who already follow your page.

A boosted post is not the same as a Facebook ad because boosted posts tend to be more limited in certain customized settings such as ad placement and audience targeting.

Best practices for boosted posts

When deciding if you should boost some of your posts, you need to first have a clear goal in mind. Are you trying to drive more traffic to your website? Are you trying to get more page likes? Or are you just raising brand awareness? Knowing your goal can assist you to craft a call-to-action (CTA) that creates sense, and measures the true effectiveness of your work.

Also, a well-recommended thing to do when working with boosted posts is to experiment with lots of different promoted posts, including different types of content, different audiences, and different durations.

You’ll have access to all your historical data, so the more posts you have to study, the more you’ll learn about what works and what doesn’t for your business.

Taking all that into consideration, you’ll be able to craft better posts in the future. However, if you feel more comfortable ‘walking’ on an already paved way, you can promote posts that have already shown positive engagement numbers. By boosting these top-performing posts, you can maximize their reach.


There are several restraints to the types of things you can boost on Facebook that should be mentioned, though.

  1. Boosted posts must respect the same maximum text size requirements as regular Facebook ads.
  2. This means that just 20% of the image is allowed to contain text.
  3. The minimum budget for a boost is $1 per day.

For how long should I boost a post?

You can boost for one day, a week, or two weeks and this is backed-up by many experts who recommend you boost posts once a week or even less.

Are boosted posts worth it?

When done right, boosting a post on Facebook helps promote your products or services, maximizes visibility and, in the long-term, helps you reach your goals to increase sales conversions or website traffic.

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