Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms

Organic Reach

What is organic reach? Is organic reach dead? How is organic reach calculated?

Organic reach represents the number of people who see and engage with a company’s content without paid distribution. It is the opposite of paid reach that relies on paid promotions and Ad targeting to drive more traffic to a company’s website.

Moreover, organic reach depends on follower counts and if the content is engaging enough to prompt Facebook users to “like” and “share” it.

Strategies to boost organic reach:

Keep up with social media algorithms. Each social media platform refines its algorithm on an ongoing basis to ensure that users see what they want to see. Keeping up with the reported changes and adjusting accordingly helps marketers drive more organic followers.

Focus on quality, not quantity posts. To boost engagement rates, each post has to add value to the user and contribute to brand credibility. This implies posting only the best quality content that is likely to generate engagement and prompt users to return to your page. These metrics feedback into the algorithm and are likely to increase your audience.

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Develop a user-generated content strategy. This implies curating the best content from the web, featuring the content on your page, and giving credit to the original creator. This is a cost-efficient strategy that saves time for marketers and adds variety to a page.

To make the most out of it, companies should understand the type of content followers would like to see before re-publishing it on their page.

Start a social media group. Creating and nurturing a tightly-knit community around the business is a promising framework to market products and services. This helps drive customer success, retention, and loyalty by making sure that customers get the most out of an offering.

The more members in a group, the more posts they generate, the higher chances of engagement. In turn, this increases the likelihood for the post to appear on people’s timeline more often.

Build a strong social media presence. This often implies going beyond the big platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat) and keeping an eye out for up-and-coming networks. Having an early presence provides an advantage before other brands jump on the bandwagon.

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