Buyer Personas in Social Media Guide

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If you are a marketer or business owner, chances are you’ve heard about buyer personas. 

But is it clear what a buyer persona really is? What does it represent? How can it help your business?

Simply put, a buyer persona is a semi-fictional representation of your ideal customer (a detailed description of your target customer) based on market research and real data about your already existing customers.

If you are wondering who you are you selling to, who your actual buyer is, it’s time to get to know them. It’s time you know what your buyer likes or dislikes, what your buyer’s dreams, hopes, pain points, desires and needs are.

Know what your buyer really wants. And develop a marketing strategy that’s focused on your buyer and not yourself as a brand.

We believe that probably all marketing should start with getting to know your buyers first. 

Know who they are and what they want. How do you do that? Well, the best way you can get real insight and understanding about your buyer is to create a buyer persona (or otherwise called customer avatar).

So, in this guide, we will focus on explaining all there is to know about creating your very own buyer persona in social media and all the benefits it comes with.

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Catching someone's attention and being heard amid this streaming torrent of information is the greatest challenge of contemporary marketing.

Here’s what you’ll learn in this guide:

1. Introduction to the Buyer Persona Guide

When planning a marketing strategy, you must have one thing in your mind – your buyer and not yourself, as a brand.  It’s time to get to know your buyer persona if you want to grow your business.  

The trick is to actually listen to their needs and hopes, their dreams and desires, their pain points and dislikes. Once you have everything clear in your mind, the success of your business will be right around the corner. 

2. Understand Your Target Audience

Understanding your target audience is one of the most important things in marketing. Yet so many marketers still focus on the product or services they want to sell, instead of focusing on the audience that actually buys those products and services. 

Target audiences can be quite easily defined when you look at the big picture. However, when it comes to narrowing things down and really discover who your product appeals to, then it should be a different marketing approach.

3. Buyer Personas in Social Media

Knowing your target audience is crucial for your business, therefore knowing who you actually sell your product or service to isn’t optional. So, get to know who your buyer is. And the best way to do that is to create your buyer persona. 

While all marketers seem to agree that defining your buyer persona is a must for your brand’s success, many of them are still struggling with knowing exactly where to start. How exactly do you define your buyer persona?

4. Creating Buyer Personas for Your Social Platforms

When it comes to creating buyer personas (avatars) on your social platforms, the more you can visualize and understand your customers on each of your social platforms, the less you’ll talk about yourself (your business) and your product and the more you’ll talk about them, the people – your very own buyer persona. 

When writing a post on social, you need to learn and adapt to speaking directly to your buyer persona and focus on what they want and need to hear. The result? You’ll get better at creating copy that attracts, engages and converts them into loyal customers. 

5. Jobs to Be Done Framework and Buyer Personas ​

A job to be done is essentially a revolutionary concept with the purpose to guide you toward innovation and provide the means for you to move beyond the norm of only improving current solutions. Basically, JTBD is a theory that promotes innovative user design that considers the customers’ needs and wants.

Just think of it this way: buyer personas are the who of marketing, while Jobs to be Done is the why and what of marketing.

6. What to Post about and What Words to Use

Using keywords on social media sites is very similar to using keywords on company websites. But the keywords you decide to use will be different for different social media platforms. So, don’t think it’s a “one keyword fits all” situation. It’s not.

Also, creating an effective social media strategy is much more than scheduling social media posts and monitoring your engagement with users. What you must focus on is to meet the needs of your audience, answer their questions and offer them what they want to know and what actually solves their problems.

7. Know Your Unique Selling Proposition

Your USP is what makes your business stand out from the crowd and tells your customers what is special about your product or service. A unique selling proposition is basically a factor that differentiates a product from its competitors – what you have that your competitors don’t.

When you start a business, clearly you’ll have competitors. And that’s ok.

What’s not ok, is you not knowing what differentiates you from your competitors.

8. Importance of Buyer Persona in Social Media

Personalization is key.

Your audience is looking for products or services that are relevant to them. They need something that can fix their problem and help them out.

So, if you want to create a relationship with your audience, make them engage, and eventually buy, you need to create content that opens up conversations and provides the solution they need. Which means you need to know exactly who you are dealing with. What your ideal customer looks like, wants, and hopes. 

Buyer Personas in Social Media Guide

Discover all there is to know about creating your very own buyer persona.

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