What is an algorithm?

Algorithm definition

A social media algorithm is a set of rules and calculations used by platforms like Facebook, Instagram, or TikTok to determine what content shows up in your feed. These algorithms analyze user behavior, preferences, and interactions to prioritize posts, ads, and suggestions that are most relevant to each person.

Social media algorithms work behind the scenes to shape the experience you have on any platform. They decide what content you see, when you see it, and how often it’s shown. Every time you like, comment, or share a post, the algorithm learns more about your preferences. This is how it creates a personalized feed, aiming to keep you engaged longer.

The algorithm’s goal is to maximize user engagement by showing content that will capture your attention. It looks at factors like which accounts you interact with the most, what types of posts you engage with (photos, videos, etc.), and even how long you linger on certain posts. All of this helps the platform understand what keeps you coming back, and in turn, it shows you more of what you like.

However, this system can create “echo chambers,” where you’re only exposed to views or content that align with your past behavior, limiting your exposure to different perspectives. Additionally, algorithms favor content that drives reactions, which is why sensational or emotionally charged posts often rise to the top.

Ultimately, social media algorithms aim to balance user satisfaction with the platform’s business goals, like keeping you on the app longer or showing you more ads.